Lifeway Foods® Announces Latest Innovation: Probiotic Smoothie + Collagen
Lifeway Foods (Nasdaq: LWAY) has announced its latest innovation: Probiotic Smoothie + Collagen made with kefir cultures. The new product line features 5 grams of collagen per serving, 12 live and active cultures, and 25-30 billion beneficial CFUs. Available in Matcha Latte, Berry Blast, Tropical Fruit, and Plain flavors, the lactose-free beverage is designed to support skin health, immune system, and microbiome through the gut-skin axis. The product will begin shipping in December and hit select stores nationwide by year-end as part of the brand's New Year New You Campaign for 2025.
Lifeway Foods (Nasdaq: LWAY) ha annunciato la sua ultima innovazione: Probiotic Smoothie + Collagen realizzato con culture di kefir. La nuova linea di prodotti presenta 5 grammi di collagene per porzione, 12 culture vive e attive e 25-30 miliardi di CFU benefici. Disponibile nei gusti Matcha Latte, Berry Blast, Tropical Fruit e Plain, questa bevanda priva di lattosio è progettata per supportare la salute della pelle, il sistema immunitario e il microbioma attraverso l'asse intestino-pelle. Il prodotto inizierà a essere spedito a dicembre e arriverà in alcuni negozi a livello nazionale entro la fine dell'anno nell'ambito della campagna del brand 'New Year New You' per il 2025.
Lifeway Foods (Nasdaq: LWAY) ha anunciado su última innovación: Probiotic Smoothie + Collagen elaborado con cultivos de kéfir. La nueva línea de productos cuenta con 5 gramos de colágeno por porción, 12 cultivos vivos y activos, y 25-30 mil millones de CFUs beneficiosos. Disponible en sabores Matcha Latte, Berry Blast, Tropical Fruit y Plain, esta bebida sin lactosa está diseñada para apoyar la salud de la piel, el sistema inmunológico y el microbioma a través del eje intestino-piel. El producto comenzará a enviarse en diciembre y estará disponible en algunas tiendas de todo el país a finales de año como parte de la campaña 'New Year New You' de la marca para 2025.
Lifeway Foods (Nasdaq: LWAY)는 최신 혁신인 Probiotic Smoothie + Collagen을 발표했습니다. 이 제품은 케피어 배양균으로 만들어졌습니다. 새로운 제품 라인은 1회 제공량당 5그램의 콜라겐, 12개의 살아 있는 활성 배양균, 25-30억 개의 유익한 CFU를 특징으로 합니다. Matcha Latte, Berry Blast, Tropical Fruit, Plain의 다양한 맛으로 제공되는 이 유당이 없는 음료는 장-피부 축을 통해 피부 건강, 면역 체계 및 마이크로바이옴을 지원하도록 설계되었습니다. 이 제품은 12월에 배송을 시작하며, 2025년을 맞이하는 브랜드의 'New Year New You' 캠페인의 일환으로 연말까지 일부 매장에서 구입할 수 있습니다.
Lifeway Foods (Nasdaq: LWAY) a annoncé sa dernière innovation : Probiotic Smoothie + Collagen réalisé avec des cultures de kéfir. La nouvelle gamme de produits contient 5 grammes de collagène par portion, 12 cultures vivantes et actives et 25 à 30 milliards d'UF bénéficiques. Disponible en saveurs Matcha Latte, Berry Blast, Tropical Fruit et Plain, cette boisson sans lactose est conçue pour soutenir la santé de la peau, le système immunitaire et le microbiome à travers l'axe intestin-peau. Le produit commencera à être expédié en décembre et sera disponible dans certaines boutiques à l'échelle nationale d'ici la fin de l'année dans le cadre de la campagne 'New Year New You' de la marque pour 2025.
Lifeway Foods (Nasdaq: LWAY) hat seine neueste Innovation angekündigt: Probiotic Smoothie + Collagen, hergestellt mit Kefirkulturen. Die neue Produktlinie enthält 5 Gramm Kollagen pro Portion, 12 lebende und aktive Kulturen sowie 25-30 Milliarden nützliche CFUs. Erhältlich in den Geschmäckern Matcha Latte, Berry Blast, Tropical Fruit und Plain, ist das laktosefreie Getränk dazu gedacht, die Hautgesundheit, das Immunsystem und das Mikrobiom über die Darm-Haut-Achse zu unterstützen. Das Produkt wird im Dezember versendet und wird bis Ende des Jahres in ausgewählten Geschäften im ganzen Land erhältlich sein, im Rahmen der 'New Year New You'-Kampagne der Marke für 2025.
- First-to-market probiotic collagen smoothie with kefir cultures
- Addresses growing consumer demand for lactose-free dairy products
- Product expansion into beauty/wellness segment with functional benefits
- National distribution secured for product launch
- None.
Insights
This product launch represents a strategic move into the high-growth functional beverage and beauty-from-within markets. The combination of probiotics and collagen taps into multiple trending consumer demands: gut health, skin health and functional beverages. The timing aligns with growing consumer interest in lactose-free dairy products and beauty-enhancing consumables.
The market positioning is particularly clever, leveraging both scientific backing (gut-skin axis) and celebrity influence (Margot Robbie connection). With 5 grams of collagen per serving and 25-30 billion CFUs, the product specifications are competitive in the functional beverage space. Being first-to-market with a kefir-based collagen product creates a defensible competitive advantage.
Distribution through specialty stores suggests a premium positioning strategy, which could drive higher margins compared to traditional kefir products. The December launch timing strategically targets New Year health resolutions, potentially boosting initial sales momentum.
The timing of this launch is significant given the explosive growth in both the collagen and probiotic markets. The global collagen market is experiencing rapid expansion, while consumer awareness of gut health continues to surge. By combining these elements, Lifeway is positioning itself at the intersection of several high-growth market segments.
The product's differentiation through celebrity association and historical references (Cleopatra) creates compelling marketing narratives. The four flavor varieties provide sufficient choice while maintaining manageable inventory complexity. The lactose-free formulation is particularly strategic, as this segment is projected for substantial growth over the next five years, expanding the potential customer base beyond traditional kefir consumers.
Leading
Research shows that gut and skin health are interconnected through a two-way communication system known as the gut-skin axis, which plays a crucial role in maintaining overall health. The new Probiotic Smoothie + Collagen line supports this important axis through Lifeway's unique combination of its 12 live and active cultures, 25-30 billion beneficial CFUs (Colony Forming Units) plus 5 grams of Collagen per serving, which may help support skin hydration, elasticity, smoothness and joint health. This fermented beverage also helps to support a healthy microbiome. Kefir naturally provides high-quality bioavailable nutrients such as Vitamins A, B, and D, as well as protein and essential fatty acids, all of which are crucial to healthy skin cell production.
"The benefits of kefir have been one of the best-kept secrets in the beauty, wellness and celebrity industries for years," said Julie Smolyansky, President and CEO of Lifeway Foods. "The beauty hack can be credited to the ancient Egyptians, Cleopatra used to bathe in kefir to help soothe and smooth her skin. The trend has since evolved for celebrities, where they have seen a larger impact by consuming the kefir. Margot Robbie worked with skin expert, Jasmina Vico, on the Barbie movie to achieve her natural movie star glow on air. Once it went viral that Vico recommends fermented foods, like kefir, as a key component in skincare routines, we tracked a surge of consumer interest for kefir's holistic benefits and knew the market was ready for our Probiotic Smoothie + Collagen."
This will be the first probiotic collagen smoothie with kefir cultures to hit the market, offering consumers an innovative new product to support their skin and gut health. Lifeway Foods has been developing this specific product since 2021 and is excited to launch the innovation as part of the brand's New Year New You Campaign for 2025. The groundbreaking line will begin shipping in December and will hit shelves nationwide at select independent and specialty stores by the end of the year.
For more information about Lifeway and its products, visit lifewayfoods.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.
Forward-Looking Statements
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include all statements that are not historical statements of fact and those regarding our intent, belief or expectations for our business, operations, financial performance or condition. These statements use words such as "continue," "believe," "expect," "anticipate," "plan," "project," "estimate," "outlook," and similar expressions or future or conditional verbs such as "will," "should," "would," "may" and "could." You are cautioned not to rely on these forward-looking statements. These forward-looking statements are made as of the date of this press release, are based on current expectations of future events and thus are inherently subject to a number of risks and uncertainties, many of which involve factors or circumstances beyond Lifeway's control. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; customer acceptance of products and services; and other factors discussed in Part I, Item 1A "Risk Factors" of Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and Part II, Item 1A "Risk Factors" of Lifeway's Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2024. Lifeway expressly disclaims any obligation to update any forward-looking statements (including, without limitation, to reflect changed assumptions, the occurrence of anticipated or unanticipated events or new information), except as required by law.
Media:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
Email: info@lifeway.net
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SOURCE Lifeway Foods, Inc.
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