Lifeway Farmer Cheese Expanding Footprint and Entering 1,400 Albertsons Stores Across the U.S.
Lifeway Foods (Nasdaq: LWAY) announced the distribution of its Farmer Cheese to 1,400 Albertsons stores across the U.S. The product is a premium cultured soft cheese made with a small batch, artisanal recipe featuring 12 live and active probiotics and 15g of protein per serving.
The Farmer Cheese spreads like cream cheese and has a texture similar to blended cottage cheese. It is up to 99% lactose-free, gluten-free, contains no added salt, and is high in calcium. The company reports increasing consumer interest, partly driven by social media influence and viral recipes using blended cottage cheese.
This expansion represents a significant step in Lifeway's strategy to introduce the product to new audiences, building on their established position as a leading U.S. supplier of kefir and fermented probiotic products.
Lifeway Foods (Nasdaq: LWAY) ha annunciato la distribuzione del suo Farmer Cheese in 1.400 negozi Albertsons negli Stati Uniti. Questo prodotto è un formaggio fresco di alta qualità, realizzato con una ricetta artigianale in piccoli lotti, che presenta 12 probiotici vivi e attivi e 15 g di proteine per porzione.
Il Farmer Cheese si spalma come il formaggio cremoso e ha una consistenza simile al formaggio quark. È fino al 99% privo di lattosio, senza glutine, non contiene sale aggiunto ed è ricco di calcio. L'azienda riporta un crescente interesse dei consumatori, in parte alimentato dall'influenza dei social media e da ricette virali che utilizzano il formaggio quark.
Questa espansione rappresenta un passo significativo nella strategia di Lifeway per introdurre il prodotto a nuovi pubblici, facendo leva sulla loro posizione consolidata come fornitore leader di kefir e prodotti probiotici fermentati negli Stati Uniti.
Lifeway Foods (Nasdaq: LWAY) anunció la distribución de su Farmer Cheese en 1.400 tiendas Albertsons en los EE. UU. Este producto es un queso blando cultivado de alta calidad, hecho con una receta artesanal de pequeños lotes que presenta 12 probióticos vivos y activos y 15 g de proteína por porción.
El Farmer Cheese se unta como el queso crema y tiene una textura similar al requesón. Es hasta un 99% libre de lactosa, sin gluten, no contiene sal añadida y es alto en calcio. La empresa reporta un creciente interés por parte de los consumidores, impulsado en parte por la influencia de las redes sociales y recetas virales que utilizan requesón.
Esta expansión representa un paso significativo en la estrategia de Lifeway para introducir el producto a nuevas audiencias, basándose en su posición consolidada como proveedor líder de kefir y productos probióticos fermentados en los EE. UU.
라이프웨이 푸드 (Nasdaq: LWAY)는 미국 전역의 1,400개 알버트슨 매장에 자사의 파머 치즈를 배포한다고 발표했습니다. 이 제품은 12종의 살아있는 활성 프로바이오틱스와 1회 제공량당 15g의 단백질을 특징으로 하는 소량 배치의 장인 레시피로 만든 프리미엄 발효 연질 치즈입니다.
파머 치즈는 크림 치즈처럼 발라지고, 혼합된 코티지 치즈와 유사한 질감을 가지고 있습니다. 이 제품은 유당이 최대 99% 제거되어 있으며, 글루텐이 없고, 추가된 소금이 없으며, 칼슘이 풍부합니다. 회사는 소셜 미디어의 영향과 혼합된 코티지 치즈를 이용한 바이럴 레시피에 의해 부분적으로 증가하는 소비자 관심을 보고하고 있습니다.
이번 확장은 라이프웨이가 새로운 소비자층에 제품을 소개하기 위한 전략의 중요한 단계로, 미국 내 케피어 및 발효 프로바이오틱 제품의 주요 공급업체로서의 확립된 입지를 기반으로 하고 있습니다.
Lifeway Foods (Nasdaq: LWAY) a annoncé la distribution de son Farmer Cheese dans 1.400 magasins Albertsons à travers les États-Unis. Ce produit est un fromage frais de haute qualité, fabriqué selon une recette artisanale en petites quantités, avec 12 probiotiques vivants et actifs et 15 g de protéines par portion.
Le Farmer Cheese s'étale comme du fromage à tartiner et a une texture similaire à celle du fromage cottage mélangé. Il est jusqu'à 99 % sans lactose, sans gluten, ne contient pas de sel ajouté et est riche en calcium. L'entreprise rapporte un intérêt croissant des consommateurs, en partie alimenté par l'influence des réseaux sociaux et des recettes virales utilisant du fromage cottage mélangé.
Cette expansion représente une étape significative dans la stratégie de Lifeway pour introduire le produit à de nouveaux publics, s'appuyant sur leur position établie en tant que fournisseur leader de kéfir et de produits probiotiques fermentés aux États-Unis.
Lifeway Foods (Nasdaq: LWAY) hat die Verteilung seines Farmer Cheese in 1.400 Albertsons-Filialen in den USA angekündigt. Das Produkt ist ein hochwertiger, kultivierter Frischkäse, der nach einem kleinen, handwerklichen Rezept mit 12 lebenden und aktiven Probiotika sowie 15 g Protein pro Portion hergestellt wird.
Der Farmer Cheese lässt sich wie Frischkäse streichen und hat eine Konsistenz, die der von gemischtem Hüttenkäse ähnelt. Er ist bis zu 99% laktosefrei, glutenfrei, enthält kein zusätzliches Salz und ist reich an Kalzium. Das Unternehmen berichtet von steigendem Verbraucherinteresse, das teilweise durch den Einfluss sozialer Medien und virale Rezepte, die gemischten Hüttenkäse verwenden, angestoßen wird.
Diese Expansion stellt einen bedeutenden Schritt in Lifeways Strategie dar, das Produkt neuen Zielgruppen vorzustellen und dabei auf ihrer etablierten Position als führender Anbieter von Kefir und fermentierten Probiotika in den USA aufzubauen.
- Significant retail expansion into 1,400 Albertsons stores nationwide
- Product aligns with growing consumer demand for high-protein and probiotic foods
- Increasing market interest driven by social media exposure and viral recipes
- None.
Insights
The expansion into 1,400 Albertsons stores marks a pivotal moment for Lifeway Foods, representing a strategic move to capitalize on two major market trends: the growing demand for protein-rich foods and the increasing consumer interest in probiotic products. This distribution deal could potentially double Lifeway's retail presence in the specialty cheese category.
The timing is particularly strategic, coinciding with the viral popularity of cottage cheese alternatives on social media platforms. The company is effectively leveraging this trend by positioning Farmer Cheese as a premium, ready-to-use alternative with additional health benefits. The product's differentiation through its probiotic content and protein-rich profile addresses the growing consumer demand for functional foods, a market segment projected to see substantial growth.
From a competitive standpoint, Lifeway's expansion into Albertsons creates a significant barrier to entry for potential competitors in the specialty cheese category. The company's established brand reputation in the kefir market provides a strong foundation for cross-category expansion, while the Albertsons partnership offers valuable shelf space in a highly competitive retail environment.
The move also demonstrates Lifeway's successful execution of a category expansion strategy, leveraging their expertise in probiotic products to capture market share in adjacent categories. This diversification reduces dependency on their core kefir business while maintaining alignment with their brand identity as a health-focused food manufacturer.
Kefir leader increases space into adjacent category
Lifeway Farmer Cheese is a premium cultured soft cheese made with Lifeway Foods' small batch, artisanal recipe. It has a flavor and texture similar to blended cottage cheese, spreads like cream cheese, and has the added benefits of protein and probiotics. It's made with 12 live and active probiotics, 15g of protein per serving, bioavailable nutrients, and is high in calcium. Plus, it's up to
"Demand for high protein and probiotic foods is soaring, and we are thrilled to expand distribution of our probiotic Farmer Cheese through this partnership with Albertsons," said Lifeway President and CEO Julie Smolyansky. "Farmer Cheese is one of our cult favorite products that we've offered since Lifeway's inception, and it only continues to grow in popularity thanks to its delicious flavor and incredible benefits. We've seen increased interest thanks to popular social posts from amazing farmer cheese advocates like Bethenny Frankel and viral recipes using blended cottage cheese. Farmer cheese saves a step for everyone seeking an elevated cottage cheese upgrade with a smooth consistency, bioavailable protein and probiotic benefits."
A highly sought-after favorite in many specialty stores, Lifeway Farmer Cheese has been a staple since its introduction. Like the brand's well-known kefir, Lifeway Farmer Cheese has seen increased interest from consumers and major retailers in recent years. The product is now shipping and hitting Albertsons shelves now.
For more information about Lifeway or to locate it in a store near you, visit http://lifewayfoods.com.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland, South Africa, United Arab Emirates and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in
Forward-Looking Statements
This release (and oral statements made regarding the subjects of this release) contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding, among other things, future operating and financial performance, product development, market position, business strategy and objectives. These statements use words, and variations of words, such as "continue," "build," "future," "increase," "drive," "believe," "look," "ahead," "confident," "deliver," "outlook," "expect," and "predict." Other examples of forward-looking statements may include, but are not limited to, (i) statements of Company plans and objectives, including the introduction of new products, or estimates or predictions of actions by customers or suppliers, (ii) statements of future economic performance, and (III) statements of assumptions underlying other statements and statements about Lifeway or its business. You are cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events and thus are inherently subject to uncertainty. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from Lifeway's expectations and projections. These risks, uncertainties, and other factors include: price competition; the decisions of customers or consumers; the actions of competitors; changes in the pricing of commodities; the effects of government regulation; possible delays in the introduction of new products; and customer acceptance of products and services. A further list and description of these risks, uncertainties, and other factors can be found in Lifeway's Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and the Company's subsequent filings with the SEC. Copies of these filings are available online at https://www.sec.gov, http://lifewaykefir.com/investor-relations/, or on request from Lifeway. Information in this release is as of the dates and time periods indicated herein, and Lifeway does not undertake to update any of the information contained in these materials, except as required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY ARCHIVED PRESS RELEASE.
Contacts:
Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
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SOURCE Lifeway Foods, Inc.
FAQ
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