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ICR Hosts Lifeway Foods CEO Julie Smolyanksy on the Welcome to the Arena Podcast

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Julie Smolyansky, CEO of Lifeway Foods (NASDAQ: LWAY), recently featured on ICR's podcast 'Welcome to the Arena.' In this episode, she discussed the company's history, her transition to CEO, and future product developments. Lifeway Foods specializes in kefir and other fermented probiotic products, aiming to support the microbiome. The podcast, which has aired since August 2021, showcases influential figures in various industries, discussing strategies that create value for companies. Lifeway Foods has garnered recognition, including being listed among Forbes' Best Small Companies.

Positive
  • CEO Julie Smolyansky highlighted Lifeway's commitment to product innovation.
  • Lifeway Foods is recognized as one of Forbes' Best Small Companies.
  • The podcast exposure may enhance brand visibility and consumer engagement.
Negative
  • None.

NEW YORK--(BUSINESS WIRE)-- ICR, a leading strategic communications and advisory firm, is pleased to announce that Julie Smolyansky, President and Chief Executive Officer of Lifeway Foods (NASDAQ: LWAY), a leading U.S. supplier of kefir and fermented probiotic products to support the microbiome, recently appeared on Episode 71 of ICR’s “Welcome to the Arena” podcast.

Welcome to the Arena is hosted by Tom Ryan, Co-Founder & CEO of ICR. Tom spoke with Julie about the history of Lifeway Foods, taking over her family's business as CEO, current products, new projects, and more.

The Welcome to the Arena podcast has featured discussions with CEOs, CFOs, financial analysts, members of the media, investment bankers, private equity executives and others who influence and create value for public and private-equity backed companies. The podcast made its debut in August 2021, airing episodes roughly every two weeks, and is available on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you get your podcasts.

About ICR

Established in 1998, ICR partners with its clients to execute strategic communications and advisory programs that achieve business goals, build awareness and credibility, and enhance long-term enterprise value. The firm’s highly-differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to approximately 1,000 clients across more than 20 industry groups. ICR’s healthcare practice operates under the Westwicke brand (www.westwicke.com). Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America, maintaining offices in New York, Norwalk, Boston, Baltimore and Beijing. Learn more at www.icrinc.com. Follow us on Twitter at @ICRPR.

About Lifeway Foods, Inc.

Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces cheese, probiotic oat milk, and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across the United States, Mexico, Ireland and France. Learn how Lifeway is good for more than just you at lifewayfoods.com.

Brian Ruby, ICR, 203-682-8268, brian.ruby@icrinc.com

Source: ICR

FAQ

What recent news involves Lifeway Foods on a podcast?

Julie Smolyansky, CEO of Lifeway Foods (LWAY), recently appeared on ICR's 'Welcome to the Arena' podcast discussing the company's history and future.

What does Lifeway Foods specialize in?

Lifeway Foods specializes in kefir and other fermented probiotic products to support the microbiome.

When did the 'Welcome to the Arena' podcast debut?

The 'Welcome to the Arena' podcast debuted in August 2021.

How might Lifeway Foods benefit from podcast appearances?

Podcast appearances like those on 'Welcome to the Arena' can enhance Lifeway Foods' brand visibility and customer engagement.

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