LiveWorld Expands Board of Directors, Adding Healthcare & Tech Executive Carl Gustin
LiveWorld (OTC: LVWD), a social-first digital agency focusing on healthcare and pharma brands, has appointed Carl Gustin to its Board of Directors. Gustin, currently Chief Strategy & Marketing Officer at SpeciCare, brings extensive experience in healthcare, technology, and AI-driven business transformation.
Gustin's background includes notable positions as Chief Marketing Officer at Kodak, where he led digital transformation efforts, and involvement in launching Apple's first PowerBook. He has been recognized as an Ad Age Top 50 Marketer.
The appointment aligns with LiveWorld's strategy to enhance its AI-driven solutions and expand its presence in the healthcare sector. The company, with 28 years of experience in digital engagement, aims to strengthen its position in pharmaceutical and healthcare marketing through innovative and compliant social media strategies.
LiveWorld (OTC: LVWD), un'agenzia digitale focalizzata sui social media che si concentra su marchi nel settore sanitario e farmaceutico, ha nominato Carl Gustin nel suo Consiglio di Amministrazione. Gustin, attualmente Chief Strategy & Marketing Officer presso SpeciCare, porta con sé una vasta esperienza nel settore sanitario, nella tecnologia e nella trasformazione aziendale guidata dall'IA.
Il background di Gustin include posizioni di rilievo come Chief Marketing Officer in Kodak, dove ha guidato gli sforzi di trasformazione digitale, e un ruolo nel lancio del primo PowerBook di Apple. È stato riconosciuto come uno dei Top 50 Marketer da Ad Age.
La nomina è in linea con la strategia di LiveWorld di migliorare le sue soluzioni guidate dall'IA e di espandere la sua presenza nel settore sanitario. L'azienda, con 28 anni di esperienza nell'engagement digitale, mira a rafforzare la sua posizione nel marketing farmaceutico e sanitario attraverso strategie innovative e conformi sui social media.
LiveWorld (OTC: LVWD), una agencia digital centrada en redes sociales que se enfoca en marcas del sector salud y farmacéutico, ha nombrado a Carl Gustin en su Junta Directiva. Gustin, actualmente Chief Strategy & Marketing Officer en SpeciCare, aporta una amplia experiencia en el ámbito de la salud, la tecnología y la transformación empresarial impulsada por IA.
La trayectoria de Gustin incluye posiciones destacadas como Chief Marketing Officer en Kodak, donde lideró los esfuerzos de transformación digital, y su participación en el lanzamiento del primer PowerBook de Apple. Ha sido reconocido como uno de los 50 mejores marketers por Ad Age.
El nombramiento se alinea con la estrategia de LiveWorld para mejorar sus soluciones impulsadas por IA y expandir su presencia en el sector salud. La empresa, con 28 años de experiencia en el compromiso digital, busca fortalecer su posición en el marketing farmacéutico y de salud a través de estrategias innovadoras y conformes en redes sociales.
LiveWorld (OTC: LVWD)는 헬스케어 및 제약 브랜드에 중점을 둔 소셜 중심 디지털 에이전시로, Carl Gustin을 이사회의 일원으로 임명했습니다. 현재 SpeciCare의 Chief Strategy & Marketing Officer인 Gustin은 헬스케어, 기술 및 AI 기반 비즈니스 혁신에 대한 폭넓은 경험을 가지고 있습니다.
Gustin의 경력에는 디지털 변환 노력을 이끌었던 Kodak의 Chief Marketing Officer와 Apple의 첫 번째 PowerBook 출시와 관련된 notable한 직책이 포함됩니다. 그는 Ad Age의 Top 50 Marketer로 인정받았습니다.
이번 임명은 LiveWorld의 AI 기반 솔루션을 강화하고 헬스케어 분야에서의 입지를 확장하려는 전략과 일치합니다. 28년의 디지털 참여 경험을 가진 이 회사는 혁신적이고 규정을 준수하는 소셜 미디어 전략을 통해 제약 및 헬스케어 마케팅에서의 입지를 강화할 계획입니다.
LiveWorld (OTC: LVWD), une agence numérique axée sur les réseaux sociaux spécialisée dans les marques du secteur de la santé et de la pharmacie, a nommé Carl Gustin à son conseil d'administration. Gustin, actuellement Chief Strategy & Marketing Officer chez SpeciCare, apporte une vaste expérience dans le domaine de la santé, de la technologie et de la transformation des entreprises pilotée par l'IA.
Le parcours de Gustin comprend des postes notables en tant que Chief Marketing Officer chez Kodak, où il a dirigé les efforts de transformation numérique, ainsi qu'une implication dans le lancement du premier PowerBook d'Apple. Il a été reconnu comme l'un des 50 meilleurs marketeurs par Ad Age.
Cette nomination s'inscrit dans la stratégie de LiveWorld visant à améliorer ses solutions pilotées par l'IA et à élargir sa présence dans le secteur de la santé. L'entreprise, forte de 28 ans d'expérience en engagement numérique, vise à renforcer sa position dans le marketing pharmaceutique et de la santé grâce à des stratégies innovantes et conformes sur les réseaux sociaux.
LiveWorld (OTC: LVWD), eine sozialorientierte Digitalagentur, die sich auf Marken im Gesundheits- und Pharmasektor konzentriert, hat Carl Gustin in seinen Vorstand berufen. Gustin, der derzeit Chief Strategy & Marketing Officer bei SpeciCare ist, bringt umfassende Erfahrung im Gesundheitswesen, in der Technologie und in der KI-gesteuerten Geschäftstransformation mit.
Gustin hat bedeutende Positionen als Chief Marketing Officer bei Kodak innegehabt, wo er die digitalen Transformationsbemühungen leitete, und war an der Einführung des ersten PowerBook von Apple beteiligt. Er wurde als einer der Top 50 Marketer von Ad Age ausgezeichnet.
Die Ernennung entspricht der Strategie von LiveWorld, ihre KI-gesteuerten Lösungen zu verbessern und ihre Präsenz im Gesundheitssektor auszubauen. Das Unternehmen, das über 28 Jahre Erfahrung im digitalen Engagement verfügt, zielt darauf ab, seine Position im Marketing für Pharmazeutika und Gesundheitswesen durch innovative und konforme Social-Media-Strategien zu stärken.
- Board strengthened with experienced healthcare/tech executive
- Strategic addition to enhance AI solutions development
- Potential for expanded client portfolio in healthcare sector
- Added expertise in digital transformation
- None.
Marketing innovator Mr. Gustin to drive LiveWorld’s AI-powered growth
CAMPBELL, Calif., and NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- LiveWorld, Inc. (OTC Markets: LVWD), a leading social-first digital agency specializing in compliance, engagement and insight solutions for healthcare and pharma brands, today announced the appointment of Carl Gustin to its Board of Directors. Gustin brings broad experience in healthcare, technology, and AI-driven business transformation, positioning LiveWorld for accelerated growth and innovation in the pharmaceutical and healthcare sectors.
Gustin currently serves as Chief Strategy & Marketing Officer at SpeciCare – New Options in Cancer Care. A recognized industry leader, he has held senior marketing and business management roles across global corporations, emerging brands, and agencies, shaping market strategies that have driven substantial business growth. His tenure as Chief Marketing Officer at Kodak saw him lead the company’s digital transformation. Additionally, he played a pivotal role in launching Apple’s first PowerBook and has been honored as an Ad Age Top 50 Marketer.
“Carl’s expertise in healthcare, technology, and driving the application and integration of AI-driven business and marketing solutions makes him an invaluable addition to LiveWorld’s Board,” said Peter Friedman, Chairman and CEO of LiveWorld. “His strategic insights and leadership will strengthen our ability to expand our client portfolio, bring to market innovative AI solutions, and further establish LiveWorld as a key player in the healthcare and pharma marketing space.”
Gustin’s appointment reinforces LiveWorld’s commitment to evolving its AI-driven solutions and deepening its footprint in the healthcare industry. With over 28 years of experience in transforming customer relationships through digital engagement, LiveWorld continues to empower leading pharmaceutical and healthcare brands with innovative, compliant, and effective social media strategies.
For more information about LiveWorld and its Board of Directors, visit www.liveworld.com.
About LiveWorld:
LiveWorld is a social-first digital agency that unlocks the full potential of social media to transform customer relationships through integrated compliance, engagement, and insight solutions. We provide brand marketers with bold, strategy-driven creative that captivates audiences, along with AI-powered software, social moderation, and compliance solutions tailored for healthcare and pharma.
With over 28 years of expertise, LiveWorld delivers emotion-driven behavior change through digital campaigns with a human touch. Our clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City.
For media inquiries, please contact:
Matthew Hammer
mhammer@liveworld.com
(737) 212-9739
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2734e79a-51b1-484c-b675-ea1873bb93ce
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