Sands China Collaborates With the Macao Government To Revitalize Iconic Landmarks
Sands China launched its Community Revitalization Program in 2023 to restore historic Macao areas. The initiative, themed 'Reshape. Rejuvenate. Reimagine,' focuses on landmarks including the former Iec Long Firecracker Factory, Taipa Houses, Rua das Estalagens, and Macao Cultural Center Plaza.
Key projects include the Entrepreneurship Recruitment Program for Rua das Estalagens, which funded seven local businesses from 128 applications, and various cultural initiatives at the Iec Long Firecracker Factory, including the Colorful Spark Pop-up Cultural Creative Playground running through January 2025. The program aims to preserve Macao's heritage while promoting tourism and supporting local small and medium-sized enterprises.
Sands China ha lanciato nel 2023 il suo Programma di Revitalizzazione Comunitaria per ripristinare le aree storiche di Macao. L'iniziativa, intitolata 'Ridefinire. Ringiovanire. Reimmaginare,' si concentra su monumenti come l'ex Fabbrica di Fuochi d'Artificial Iec Long, le Case di Taipa, Rua das Estalagens e la Plaza del Centro Culturale di Macao.
I progetti chiave includono il Programma di Reclutamento per Imprenditoria per Rua das Estalagens, che ha finanziato sette aziende locali su 128 candidature, e varie iniziative culturali presso la Fabbrica di Fuochi d'Artificial Iec Long, inclusa l'area di gioco culturale creativa Colorful Spark Pop-up che sarà attiva fino a gennaio 2025. Il programma mira a preservare il patrimonio di Macao promuovendo al contempo il turismo e supportando le piccole e medie imprese locali.
Sands China lanzó en 2023 su Programa de Revitalización Comunitaria para restaurar áreas históricas de Macao. La iniciativa, con el lema 'Reconfigurar. Rejuvenecer. Reimaginar,' se centra en monumentos como la antigua Fábrica de Cohetes Iec Long, las Casas de Taipa, Rua das Estalagens y la Plaza del Centro Cultural de Macao.
Los proyectos clave incluyen el Programa de Reclutamiento de Emprendimiento para Rua das Estalagens, que financió a siete empresas locales de 128 solicitudes, y diversas iniciativas culturales en la Fábrica de Cohetes Iec Long, incluida la Plaza Cultural Creativa Pop-up Colorful Spark que funcionará hasta enero de 2025. El programa tiene como objetivo preservar el patrimonio de Macao mientras promueve el turismo y apoya a las pequeñas y medianas empresas locales.
샌즈 차이나는 2023년에 마카오의 역사적인 지역을 복원하기 위해 커뮤니티 재활성화 프로그램을 출범했습니다. '재형성. 재충전. 재구상'이라는 주제로 이루어진 이 이니셔티브는 전 Iec Long 폭죽 공장, 타이파 하우스, Rua das Estalagens, 마카오 문화 센터 광장 등의 명소에 초점을 맞추고 있습니다.
주요 프로젝트로는 Rua das Estalagens를 위한 창업자 모집 프로그램이 있으며, 이는 128개의 신청서 중에서 7개의 지역 비즈니스를 지원했습니다. 또한 Iec Long 폭죽 공장에서 다양한 문화 행사도 진행되고 있으며, 그 중 Colorful Spark 팝업 문화 창의 놀이터가 2025년 1월까지 운영될 예정입니다. 이 프로그램은 맥카오의 유산을 보존하면서 관광을 촉진하고 지역의 중소기업을 지원하는 것을 목표로 하고 있습니다.
Sands China a lancé en 2023 son Programme de Revitalisation Communautaire pour restaurer les zones historiques de Macao. L'initiative, dont le thème est 'Redéfinir. Rajeunir. Réinventer,' se concentre sur des sites emblématiques tels que l'ancienne usine de pétards Iec Long, les maisons de Taipa, Rua das Estalagens et la Plaza du Centre Culturel de Macao.
Parmi les projets clés figure le Programme de Recrutement pour l'Entrepreneuriat pour Rua das Estalagens, qui a financé sept entreprises locales parmi 128 candidatures, ainsi que diverses initiatives culturelles à l'usine de pétards Iec Long, y compris le terrain de jeu culturel créatif Colorful Spark pop-up qui se déroulera jusqu'en janvier 2025. Le programme vise à préserver le patrimoine de Macao tout en promouvant le tourisme et en soutenant les petites et moyennes entreprises locales.
Sands China hat 2023 sein Programm zur Gemeinschaftsrevitalisierung gestartet, um historische Bereiche von Macao wiederherzustellen. Die Initiative mit dem Motto 'Umgestalten. Verjüngen. Neu vorstellen' konzentriert sich auf Wahrzeichen wie die ehemalige Iec Long Feuerwerksfabrik, die Taipa-Häuser, Rua das Estalagens und die Plaza des Macao Kulturzentrums.
Wichtige Projekte sind das Rekrutierungsprogramm für Unternehmer für die Rua das Estalagens, das sieben lokale Unternehmen aus 128 Bewerbungen finanziert hat, sowie verschiedene kulturelle Initiativen in der Iec Long Feuerwerksfabrik, einschließlich des Colorful Spark Pop-up Kulturspielplatzes, der bis Januar 2025 läuft. Das Programm zielt darauf ab, das Erbe von Macao zu bewahren und gleichzeitig den Tourismus zu fördern sowie lokale kleine und mittelständische Unternehmen zu unterstützen.
- Successfully launched entrepreneurship program supporting 7 local businesses
- Implementing multiple tourism-boosting initiatives at historic sites
- Strategic alignment with government efforts to preserve cultural heritage
- None.
NORTHAMPTON, MA / ACCESSWIRE / December 19, 2024 / Las Vegas Sands
Published by Las Vegas Sands on December 12, 2024
In collaboration with the Macao SAR government, Sands China launched its Community Revitalization Program in 2023 to support local efforts to restore the vitality of cherished Macao historical areas.
Over the past year, Sands China has implemented a series of projects to revitalize iconic landmarks under the theme "Reshape. Rejuvenate. Reimagine." The program supports culturally and commercially important areas in Macao, including the former Iec Long Firecracker Factory, the Taipa Houses, Rua das Estalagens and Macao Cultural Center Plaza.
Among these and other revitalization initiatives, one of the central components of Sands China's efforts is the Entrepreneurship Recruitment Program for Rua das Estalagens in conjunction with the Macao Chamber of Commerce. Launched last April, the program funds innovative entrepreneurial ventures from Macao residents interested in starting businesses on Rua das Estalagens, once a thriving commercial street in Macao that also holds significant historic and cultural value. Sands China awarded funding to seven local businesses from 128 applications, after hosting a series of trainings and other events to help the entrepreneurs prepare their proposals.
"Through various measures including operational subsidies, this initiative supports aspiring entrepreneurs interested in settling in the area," Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said. "The program introduces diverse business elements to the district to revive a bustling street atmosphere. The ultimate objective is to promote sustainable economic development within the community. We are committed to providing substantial assistance to local entrepreneurs through this program, empowering them to pursue their dreams."
Another core focus of Sands China's revitalization efforts is bolstering Macao as a tourism destination by spotlighting its history in the firecracker industry, which played an important role in the SAR's economic and cultural development. The company is focusing efforts around the former Iec Long Firecracker Factory in Taipa Village, which operated from 1925 until 1984, and is considered the best preserved industrial heritage site in Macao. It is currently open to the public, following the completion of the first phase of the historic building's renovation.
Through January 2025, Sands China is hosting the Colorful Spark Pop-up Cultural Creative Playground at the factory. The attraction features spark-shaped art installations, parent-child workshops and stamp collecting mini games at the factory. During the National Day holiday in October, Sands China presented a dragon and lion dance parade at Taipa Village.
Sands China's support for the factory began late last year when the company included the landmark in its celebrations for the 70th Macau Grand Prix by hosting a series of themed workshops and photo opportunities to highlight its place in Macao's culture. The company also presented a series of festivities in honor of the Year of the Dragon at both the factory and the Taipa Houses.
In the spring, Sands China transformed the factory into the Iec Long Zoo, with creative animal sculptures and an array of family attractions to promote the factory as a must-see Macao tourism destination. Other initiatives to revitalize iconic landmarks in Macao have included large-scale outdoor orchestral concerts and a summer art carnival held at Macao Cultural Center Plaza.
In support of these initiatives, Sands champion ambassador and six-time PGA TOUR winner Collin Morikawa visited revitalized areas being supported by Sands China in October of this year. Morikawa also focuses on community revitalization in his charitable work, and his tour of the Iec Long Firecracker Factory and Old Taipa Village helped Sands China showcase its commitment to preserving Macao's unique history and culture.
Sands China's program to revitalize iconic landmarks in Macao aligns with the company's commitment to preserving Macao's heritage and promoting the region as a major tourism destination. The program also incorporates the company's dedication to helping small and medium-sized enterprises grow and prosper by promoting local businesses in various revitalization initiatives.
To learn more about Sands China's revitalization efforts in Macao, visit www.sandschina.com/the-company/scl-community-revitalization-programme.html
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