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LIVEONE EXPANDS "MUSIC LIVES" FRANCHISE TO UNIFY THE WORLD AROUND MUSIC AND PHILANTHROPIC INITIATIVES - "MUSIC GIVES" FESTIVAL

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LiveOne (Nasdaq: LVO) will host the "Music Gives" charity festival on July 29, 2022, livestreamed globally to support women's rights, benefiting WRRAP. This marks LiveOne's 240th livestream event, featuring 20 artists with a combined reach of over 8 million on social media. CEO Robert Ellin will match donations up to $100,000. The "Music Gives" initiative follows the successful "Music Lives" franchise, which achieved over 5 billion engagements. LiveOne continues to leverage music for philanthropic efforts, reinforcing its commitment to social causes.

Positive
  • LiveOne's 'Music Gives' event aims to raise substantial funds for women's rights, engaging a global audience.
  • CEO Robert Ellin is personally matching donations up to $100,000, demonstrating strong leadership commitment.
  • The festival features 20 diverse artists, enhancing brand visibility and potential audience engagement.
Negative
  • None.

Live from Los Angeles, CA and Globally Livestreamed to 220 Countries Featuring Performances from 20 Emerging and Established Artists

"Music Gives" Franchise Expands from "Music Lives" to Aid Numerous Organizations

2.5 Million LiveOne Members and Fans Can Text 'MusicGives' to 44321 to Donate
to Support Women's Rights and Roe v Wade via WRRAP;
CEO to Match Fan Donations

Tequila Donated by Gran Coramino Tequila

"Music Gives" Festival Livestream, 240th Livestreamed Event
Friday, July 29th 2022 at 9 PM ET/ 6 PM PT

Participating Talent: AJA, Blush, Carly Rose, Chloe Copoloff, Devin Kennedy, Francis Karel, Garii, Grace Gaustad, Huey Mack, Jenny Baker, Jillian Rossi, Krooked Kings, Lauren Weintraub, Marlo The Barbarian, Mikey Ferrari, Molly Moore, Not The Main Characters, Ryan Nealon and Wens; Combined Social Media Reach of Over 8 Million

LOS ANGELES, July 27, 2022 /PRNewswire/ -- LiveOne (Nasdaq: LVO), an award winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events, announced today that it will be hosting and livestreaming the charity music festival "Music Gives" benefitting and in partnership with Women's Reproductive Rights Assistance Project (WRRAP) to support women's rights, protection and women's personal liberties. This is LiveOne's 240th livestream event since inception.

The live event will feature performances from 20 emerging and established artists held in Beverly Hills on Friday, July 29th at 9 PM ET/ 6 PM PT. This live festival will be exclusively livestreamed on the LiveOne platform to over 220 countries, and fans can text 'MusicGives' to 44321 to donate to WRRAP. "Music Gives" is a brand-new franchise expanding from LiveOne's original franchise "Music Lives" and its philanthropic efforts. Music Lives achieved over 5 billion engagements with over 350 artists worldwide.

Artists donating their time for the cause and performing at #MusicGives include AJA, Blush, Carly Rose, Chloe Copoloff, Devin Kennedy, Francis Karel, Garii, Grace Gaustad, Huey Mack, Jenny Baker, Jillian Rossi, Krooked Kings, Lauren Weintraub, Marlo The Barbarian, Mikey Ferrari, Molly Moore, Not The Main Characters, Ryan Nealon and Wens.

"We are proud to support women's rights and raise awareness and funding for women's liberties," said Robert Ellin, CEO and Chairman of LiveOne. "I am personally going to match all donations up to $100,000 in my shares of LiveOne's stock. Beginning with WRRAP, "Music Gives" will be a franchise that uses music as a catalyst for change and to benefit numerous charity organizations. LiveOne aims to unify the world around live music while supporting causes that it passionately stands behind."

"LiveOne's "Music Gives" recognizes the important role artists play in building awareness and raising urgently needed funding for WRRAP," said Sylvia Ghazarian, Executive Director of WRRAP. "We commend LiveOne's "Music Gives" festival for standing with us with their support of reproductive justice as we continue to fight for our fundamental human rights. The money raised by LiveOne and these artists will impact the lives of so many in our communities across the country."

Music Lives has been committed to philanthropic initiatives, using music as the catalyst for change. LiveOne has partnered with numerous organizations to support many causes, including Shaq's Fun House vs. Gronk Beach benefitting social justice, Camp Southern Ground with The Zac Brown Band and Robin Hood, and iHeartMedia to support New Yorkers impacted by COVID-19 with "Rise Up New York!". LiveOne has also launched its own benefit festival franchise Music Lives benefiting NIVA's #SaveOurStages, which has garnered over 5 billion impressions and promoted nearly 400 musical artists to support the entertainment industry in the wake of the COVID-19 pandemic.

About LiveOne, Inc.

Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company was awarded Best Live Moment by Digiday for its "Social Gloves" PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of June 26, 2022, the Company has accrued a paid and free membership base of over 2.35 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, distribution or transaction, including the proposed spin-out of PodcastOne or its pay-per-view business, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition, spin-out, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne's ability to list on a national exchange; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid members; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2022, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 29, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

** Included in the total number of paid members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.

Press Contacts:

WRRAP
sylvia@wrrap.org 
310.351.3027

LiveOne
Press@liveone.com
301.601.2505

LiveOne IR Contact:
IR@liveone.com 
310.601.2505

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/liveone-expands-music-lives-franchise-to-unify-the-world-around-music-and-philanthropic-initiatives----music-gives-festival-301594135.html

SOURCE LiveOne, Inc.

FAQ

What is the Music Gives festival hosted by LiveOne?

The Music Gives festival is a charity event hosted by LiveOne to support women's rights, specifically benefiting the WRRAP organization.

When is the Music Gives festival scheduled?

The Music Gives festival is scheduled for July 29, 2022, at 9 PM ET.

How can fans donate during the Music Gives festival?

Fans can text 'MusicGives' to 44321 to donate during the Music Gives festival.

What will CEO Robert Ellin do to support the Music Gives initiative?

CEO Robert Ellin will match all donations made during the Music Gives festival up to $100,000.

How many artists are participating in the Music Gives festival?

The Music Gives festival will feature performances from 20 emerging and established artists.

What was the previous initiative before Music Gives by LiveOne?

The Music Gives initiative expands from LiveOne's previous franchise, Music Lives, which had over 5 billion engagements.

LiveOne, Inc.

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