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LiveOne Partners with eBay on Exclusive Top Star Sneaker Experience Merging Pop Culture, Style and Music for Loyalty Members Event Featured Zack Bia DJ Set and Performances by R&B Hitmaker Jeremih, Chase B and DJ Five
LiveOne partnered with eBay to host the exclusive eBay Top Star VIP event on November 19, 2022, in Long Beach, CA. This red carpet event merged sneakers, pop culture, and music, attracting over 500 guests including celebrity sneakerheads and influencers. LiveOne's Chelsea Briggs and eBay's JR Wideman provided behind-the-scenes access. The event featured performances by Jeremih and others, creating unique experiences for attendees and highlighting eBay's invite-only loyalty program. LiveOne aims to enhance its connection with the sneaker culture through this strategic collaboration.
Positive
Collaboration with eBay enhances LiveOne's market presence in the sneaker culture.
The event attracted over 500 attendees, reinforcing brand engagement and visibility.
LiveOne produced exclusive merchandise, potentially driving additional revenue.
Negative
No financial metrics or projections provided regarding the event's impact on revenue.
Potential reliance on event success for future partnerships without clear strategy outlined.
Talent/Influencers Attended Included: Nessa Barrett, Paris Texas, Faze Banks, Austin Millz, Ryan Silverstein and Many More
Fans Will Have Access to Exclusive Behind-the-Scenes Coverage and Interviews with Celebrity Sneakerheads Hosted by LiveOne’s Chelsea Briggs and eBay’s JR Wideman
Spirits Provided by Gran Coramino Tequila, Sunny Vodka, Mercer + Prince Whiskey
LOS ANGELES--(BUSINESS WIRE)--
LiveOne (Nasdaq: LVO), an award-winning, creator-first, music, entertainment and technology platform, announced today that it partnered with eBay (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, to produce and market the exclusive eBayTop Star VIP red carpet event that merged together sneakers, pop culture, style and music. The star-studded event for eBay’s invite-only loyalty sneaker community members, celebrity sneakerheads and social influencers took place in Long Beach, CA on Saturday, November 19, 2022, and featured a Zack Bia DJ set and performances by Jeremih, DJ Five and Chase B.
Jeremih Performing at eBayTop Star Member Event Produced by LiveOne -Top Star is eBay's Premier Invite-Only Loyalty Program (Photo Credit: BFA)
Joining Top Star’s exclusive members were talent and social influencers Paris Texas, Nessa Barret, Kalan.FrFr, Faze Banks, Austin Millz, Ekkstacy, Garzi, Rosecrans Vic, Ryan Silverstein, Molly Moore, Dexter The Creator, Money Jezus, Jeff Hamilton, Toygami, Marlo The Barbarian, Joseph Clarke, Dan Rue, Feyi Ekisola, Brennen Bryant, Emoni Jacksonand more.
Upon entering the four-hour event featuring an eBayTop Star blue carpet, the 500+ guests were welcomed by an overhead sneaker sky. A drop ceiling of hanging sneakers surrounded by fresh lush greenery took guests inside eBay Top Star’s first official experience for its members.
Inside the exclusive event, guests had the opportunity to transport themselves into the world of eBayTop Star by entering eBay Top Star Infinity – a large-scale immersive shoebox. The highly photographable infinity room created a one-of-a-kind elevated experience, complete with a coveted collection of eBay-authenticated sneakers, floating through infinity. Members were also treated to tables and bars adorned with custom-made ceramic sneakers filled with an array of succulents and cactus arrangements, and cocktails inspired by iconic sneaker colorways. Creative, activations and VIP experiences produced by creative agency Bonus Track, a division of Pomp & Circumstance PR.
Additionally, LiveOne’s custom merchandising and licensing division created co-branded eBayTop Star and ChaCha The Wave merchandise giveaways.
“The Top Star team at eBay has built an incredible community through thoughtful partnerships and authentically speaking to the sneaker culture. I’m thrilled LiveOne had the opportunity to produce, market and secure all the music talent, as well as create one-of-a-kind exclusive ChaCha merchandise for this event. It’s truly an honor to be able to play a part in their continued growth,” said Josh Hallbauer, Head of Music Publishing at LiveOne.
Post-event on LiveOne’s TikTok and Instagram, fans were treated to exclusive behind-the-scenes access to the event along with red carpet and in-house interviews by LiveOne’s Chelsea Briggs and JR Wideman. Content included some of the hottest-selling kicks from 2022, top sneakerheads, musical performances and more.
LiveOne's platform offers livestream concerts, festivals, music news, docu-reality series and interviews, as well as on-demand audio and audio playlists and vodcasts/podcasts. PPVOne has produced, distributed, marketed and monetized over 115 pay-per-views to date. LiveOne and PodcastOne have powered global pay-per-view, livestream and podcast hits with some of the world's most renowned talent, including Adam Carolla, Billie Eilish, Billy Joel, Blake Shelton, B-Real, BTS, Camila Cabello, Dua Lipa, Harry Styles, J Balvin, Jennifer Lopez, Jordan Harbinger, Kacey Musgraves, Kail Lowry, Kaitlyn Bristowe, Kygo, LadyGang.
About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the "Company") is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of November 9, 2022, the Company has accrued a paid and free ad-supported membership base of 2.6 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne, which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire, and through OTT, STIRR, and XUMO. For more information, visit www.liveone.com and follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition, spin-out, special dividend, distribution or transaction, including the proposed special dividend and spin-out of PodcastOne or its pay-per-view business, the timing of the consummation of such proposed event, including the risks that a condition to consummation of such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; PodcastOne's ability to list on a national exchange; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid members; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2022, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 29, 2022, Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2022, filed with the SEC on November 17, 2022, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
** Included in the total number of members for the reported periods are certain members which are the subject of a contractual dispute. LiveOne is currently not recognizing revenue related to these members.
