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LiveOne (Nasdaq: LVO) Launched Price Increases for Plus and Premium Membership Plans

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LiveOne (NASDAQ: LVO), a music, entertainment, and technology platform, has announced price increases for its Plus and Premium membership plans. The LiveOne Plus annual price has increased to $39.99 (a $4 per subscriber increase), while the LiveOne Premium monthly price has risen to $10.99 (a $1 per subscriber increase). These adjustments aim to support future product innovation and enhanced content experiences.

With over 4 million ad-supported and paid members, LiveOne is positioned to capitalize on the expected growth of the music streaming market, which is projected to increase from $35 billion to over $100 billion by 2030. CEO Robert Ellin stated that the price adjustment reflects the growing value of their music streaming service and will enable continued product innovation and improved content experiences.

LiveOne (NASDAQ: LVO), una piattaforma di musica, intrattenimento e tecnologia, ha annunciato aumenti di prezzo per i suoi piani di abbonamento Plus e Premium. Il prezzo annuale di LiveOne Plus è aumentato a 39,99 $ (un aumento di 4 $ per abbonato), mentre il prezzo mensile di LiveOne Premium è salito a 10,99 $ (un aumento di 1 $ per abbonato). Questi adeguamenti mirano a sostenere l'innovazione futura del prodotto e a migliorare l'esperienza dei contenuti.

Con oltre 4 milioni di membri supportati da pubblicità e paganti, LiveOne è posizionata per capitalizzare sulla prevista crescita del mercato dello streaming musicale, che si prevede aumenterà da 35 miliardi di dollari a oltre 100 miliardi di dollari entro il 2030. Il CEO Robert Ellin ha dichiarato che l'adeguamento dei prezzi riflette il valore crescente del loro servizio di streaming musicale e consentirà un'innovazione continua del prodotto e un miglioramento delle esperienze dei contenuti.

LiveOne (NASDAQ: LVO), una plataforma de música, entretenimiento y tecnología, ha anunciado aumentos en los precios de sus planes de membresía Plus y Premium. El precio anual de LiveOne Plus ha aumentado a 39.99 $ (un aumento de 4 $ por suscriptor), mientras que el precio mensual de LiveOne Premium ha subido a 10.99 $ (un aumento de 1 $ por suscriptor). Estos ajustes tienen como objetivo apoyar la innovación futura del producto y mejorar la experiencia de contenido.

Con más de 4 millones de miembros apoyados por anuncios y de pago, LiveOne está posicionado para capitalizar el crecimiento esperado del mercado de streaming musical, que se proyecta que aumentará de 35 mil millones a más de 100 mil millones de dólares para 2030. El CEO Robert Ellin declaró que el ajuste de precios refleja el creciente valor de su servicio de streaming musical y permitirá una innovación continua del producto y la mejora de las experiencias de contenido.

라이브원(LiveOne, NASDAQ: LVO)은 음악, 엔터테인먼트 및 기술 플랫폼으로서 플러스 및 프리미엄 멤버십 요금 인상을 발표했습니다. 라이브원 플러스 연간 요금은 39.99 달러로 증가했으며(구독자당 4달러 인상), 라이브원 프리미엄 월간 요금은 10.99 달러로 올라갔습니다(구독자당 1달러 인상). 이러한 조정은 향후 제품 혁신과 향상된 콘텐츠 경험을 지원하는 것을 목표로 합니다.

광고 지원 및 유료 회원이 400만명 이상인 라이브원은 음악 스트리밍 시장의 예상 성장 혜택을 누릴 준비가 되어 있으며, 이 시장은 2030년까지 350억 달러에서 1,000억 달러로 증가할 것으로 추정됩니다. CEO 로버트 엘린은 가격 조정이 그들의 음악 스트리밍 서비스의 가치 상승을 반영하며, 지속적인 제품 혁신과 개선된 콘텐츠 경험을 가능하게 할 것이라고 언급했습니다.

LiveOne (NASDAQ: LVO), une plateforme de musique, de divertissement et de technologie, a annoncé des augmentations de prix pour ses plans d'adhésion Plus et Premium. Le prix annuel de LiveOne Plus a été porté à 39,99 $ (une augmentation de 4 $ par abonné), tandis que le prix mensuel de LiveOne Premium a grimpé à 10,99 $ (une augmentation de 1 $ par abonné). Ces ajustements visent à soutenir l'innovation future des produits et à améliorer l'expérience des contenus.

Avec plus de 4 millions de membres soutenus par la publicité et payants, LiveOne est bien positionnée pour capitaliser sur la croissance attendue du marché du streaming musical, qui devrait passer de 35 milliards à plus de 100 milliards de dollars d'ici 2030. Le PDG Robert Ellin a déclaré que l'ajustement des prix reflète la valeur croissante de leur service de streaming musical et permettra une innovation continue des produits ainsi qu'une amélioration des expériences de contenu.

LiveOne (NASDAQ: LVO), eine Plattform für Musik, Unterhaltung und Technologie, hat Preiserhöhungen für ihre Plus- und Premium-Mitgliedschaftspläne angekündigt. Der jährliche Preis von LiveOne Plus wurde auf 39,99 $ erhöht (eine Erhöhung um 4 $ pro Abonnent), während der monatliche Preis von LiveOne Premium auf 10,99 $ gestiegen ist (eine Erhöhung um 1 $ pro Abonnent). Diese Anpassungen sollen zukünftige Produktinnovationen und verbesserte Inhaltserlebnisse unterstützen.

Mit über 4 Millionen werbefinanzierten und zahlenden Mitgliedern ist LiveOne in einer Position, um von dem erwarteten Wachstum des Musikstreaming-Marktes zu profitieren, welcher voraussichtlich von 35 Milliarden auf über 100 Milliarden Dollar bis 2030 ansteigen wird. CEO Robert Ellin erklärte, dass die Preisanpassung den wachsenden Wert ihres Musikstreaming-Dienstes widerspiegelt und kontinuierliche Produktinnovation sowie verbesserte Inhaltserlebnisse ermöglichen wird.

Positive
  • Price increases for Plus and Premium membership plans to support product innovation
  • Over 4 million ad-supported and paid members
  • Positioned to leverage expected growth in the music streaming market from $35 billion to $100 billion by 2030
Negative
  • Potential loss of price-sensitive subscribers due to increased membership costs

Insights

The price increase for LiveOne's subscription plans is a strategic move to boost revenue and fund innovation. With over 4 million members, this adjustment could significantly impact the company's top line. The $4 annual increase for Plus and $1 monthly hike for Premium plans may seem modest, but could translate to substantial gains. However, it's important to monitor potential subscriber churn in response to these changes.

The projected growth of the music streaming market from $35 billion to $100 billion by 2030 presents a massive opportunity. If LiveOne can maintain its market share and capitalize on this growth, it could see substantial revenue increases. Investors should watch for metrics on subscriber retention and acquisition in upcoming quarters to gauge the impact of this pricing strategy.

LiveOne's price adjustment aligns with industry trends, as several major streaming platforms have recently increased their subscription fees. This move suggests confidence in their value proposition and customer loyalty. The emphasis on "product innovation" and "enhanced content experiences" indicates a focus on differentiation in a competitive market.

The company's positioning as offering "some of the most competitive pricing" despite the increase is noteworthy. It's essential to compare LiveOne's new pricing with key competitors to validate this claim. The B2B mention also hints at potential revenue diversification beyond direct consumer subscriptions, which could be a significant growth driver if executed well.

LiveOne's decision to increase prices reflects the ongoing challenge in the streaming industry: balancing content costs with profitability. The emphasis on "product innovation" suggests potential investments in AI-driven personalization, improved audio quality, or exclusive content creation - all critical for differentiation in a crowded market.

The company's ability to leverage its user base for targeted advertising and data insights could be a key factor in its growth strategy. As the streaming market evolves, LiveOne's success will depend on its ability to innovate rapidly and create unique value propositions that justify the price increase. Investors should monitor the company's R&D spending and new feature rollouts in the coming quarters.

  • LiveOne Plus annual price increased to $39.99 (a $4 per subscriber increase)

  • LiveOne Premium monthly price increased to $10.99 (a $1 per subscriber increase)

  • Price adjustments will support future product innovation and enhanced content experiences

LOS ANGELES, Sept. 06, 2024 (GLOBE NEWSWIRE) --  LiveOne (NASDAQ: LVO), an award-winning, creator-first music, entertainment, and technology platform announced today a price adjustment, effective immediately, for its Plus and Premium membership plans. This change affects all new subscribers to LiveOne Plus on an annual basis and all new monthly subscribers to LiveOne Premium. As of today, LiveOne boasts over 4 million ad-supported and paid members, positioning the company to leverage the growth of the music streaming market which is expected to increase from $35 billion to over $100 billion by 2030.

"Our latest price adjustment reflects the growing value of our music streaming and enables us to continue driving product innovation and deliver enhanced content experiences," said Robert Ellin, CEO and Chairman of LiveOne. “We remain committed to offering some of the most competitive pricing in the music industry while providing an exceptional experience for our B2C and B2B customers."

These changes will support LiveOne in maintaining a leading position in the streaming industry while enhancing its ability to provide high-quality, innovative content for music lovers and superfans.

About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and X at @liveone. For more investor information, please visit ir.liveone.com.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on one key customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; uncertain and unfavorable outcomes in legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com

LiveOne Press Contact:
LiveOne
press@liveone.com

Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and X at @liveone.


FAQ

What are the new prices for LiveOne's Plus and Premium membership plans?

LiveOne (LVO) has increased the annual price of its Plus plan to $39.99 (a $4 increase) and the monthly price of its Premium plan to $10.99 (a $1 increase).

Why did LiveOne (LVO) implement price increases for its membership plans?

LiveOne (LVO) implemented price increases to support future product innovation, deliver enhanced content experiences, and reflect the growing value of its music streaming service.

How many members does LiveOne (LVO) currently have?

As of September 6, 2024, LiveOne (LVO) has over 4 million ad-supported and paid members.

What is the projected growth of the music streaming market according to LiveOne (LVO)?

According to LiveOne (LVO), the music streaming market is expected to grow from $35 billion to over $100 billion by 2030.

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