LiveOne (NASDAQ: LVO) and Telly Partner to Elevate the Home Entertainment Experience
LiveOne (LVO) has partnered with Telly to enhance home entertainment through dual-screen integration. LiveOne becomes the first dual-screen-enabled audio app on Telly's free smart TVs, allowing users to enjoy music or podcasts on the secondary 'Smart' display while watching content on the primary 'Theater' display. The integration features LiveOne as the default music provider, offering voice-activated, account-free music playback through Telly's built-in Harman Kardon soundbar system.
The partnership includes advertising innovations through Telly's Advertising SDK, enabling ad delivery on the Smart display during music playback and transitioning audio ads to video impressions when users switch to the Theater display. Telly reports achieving 2X the daily engagement of traditional TVs, with music being one of its most popular features.
LiveOne (LVO) ha stretto una partnership con Telly per migliorare l'intrattenimento domestico attraverso l'integrazione a doppio schermo. LiveOne diventa la prima app audio abilitata a doppio schermo su TV smart gratuite di Telly, consentendo agli utenti di ascoltare musica o podcast sul secondario display 'Smart' mentre guardano contenuti sul display principale 'Theater'. L'integrazione presenta LiveOne come fornitore musicale predefinito, offrendo riproduzione musicale attivata da voce e senza bisogno di account, tramite il sistema audio Harman Kardon integrato di Telly.
La collaborazione include innovazioni pubblicitarie attraverso il SDK pubblicitario di Telly, che consente la consegna di annunci sul display Smart durante la riproduzione di musica e la transizione di annunci audio in impressioni video quando gli utenti passano al display Theater. Telly riporta di aver raggiunto il doppio dell'engagement quotidiano rispetto ai TV tradizionali, con la musica che rappresenta una delle sue caratteristiche più popolari.
LiveOne (LVO) se ha asociado con Telly para mejorar el entretenimiento en casa mediante la integración de pantallas duales. LiveOne se convierte en la primera aplicación de audio habilitada para pantallas duales en las TVs inteligentes gratuitas de Telly, permitiendo a los usuarios disfrutar de música o pódcast en la segunda pantalla 'Smart' mientras ven contenido en la pantalla principal 'Theater'. La integración cuenta con LiveOne como proveedor default de música, ofreciendo reproducción de música activada por voz y sin necesidad de cuenta, a través del sistema de barra de sonido Harman Kardon integrado de Telly.
La asociación incluye innovaciones publicitarias a través del SDK de publicidad de Telly, que permite la entrega de anuncios en la pantalla Smart durante la reproducción de música y la transición de anuncios de audio a impresiones de video cuando los usuarios cambian a la pantalla Theater. Telly informa que ha alcanzado el doble de interacción diaria en comparación con las TVs tradicionales, siendo la música una de sus características más populares.
LiveOne (LVO)는 Telly와 협력하여 이중 화면 통합을 통해 홈 엔터테인먼트를 강화했습니다. LiveOne은 Tellyの 무료 스마트 TV에서 이중 화면 기능을 가진 최초의 오디오 앱이 되어, 사용자가 주요 '극장' 화면에서 콘텐츠를 시청하는 동안 보조 '스마트' 화면에서 음악이나 팟캐스트를 즐길 수 있도록 합니다. 통합에는 LiveOne이 기본 음악 제공자로 설정되어, Telly에 내장된 Harman Kardon 사운드바 시스템을 통해 음성으로 활성화 되는 계정 없는 음악 재생이 포함됩니다.
이 파트너십은 Telly의 광고 SDK를 통한 광고 혁신도 포함되어, 음악 재생 중 스마트 화면에 광고를 전달하고 사용자가 극장 화면으로 전환할 때 오디오 광고를 비디오 인상으로 전환할 수 있게 합니다. Telly는 전통적인 TV보다 일일 참여도가 2배 증가했다고 보고하며, 음악이 가장 인기 있는 기능 중 하나라고 전합니다.
LiveOne (LVO) s'est associé à Telly pour améliorer le divertissement à domicile grâce à l'intégration à double écran. LiveOne devient la première application audio compatible à double écran sur les téléviseurs intelligents gratuits de Telly, permettant aux utilisateurs d'écouter de la musique ou des podcasts sur le deuxième affichage 'Smart' tout en regardant du contenu sur le premier affichage 'Théâtre'. L'intégration fait de LiveOne le fournisseur de musique par défaut, offrant une lecture musicale activée par la voix et sans compte, grâce au système de barre de son Harman Kardon intégré de Telly.
Le partenariat inclut des innovations publicitaires via le SDK publicitaire de Telly, permettant la diffusion d'annonces sur l'affichage Smart pendant la lecture de musique et la transition des annonces audio vers des impressions vidéo lorsque les utilisateurs passent à l'affichage Théâtre. Telly rapporte avoir atteint le double de l'engagement quotidien par rapport aux téléviseurs traditionnels, la musique étant l'une de ses fonctionnalités les plus populaires.
LiveOne (LVO) hat eine Partnerschaft mit Telly geschlossen, um das Home-Entertainment durch eine Dual-Screen-Integration zu verbessern. LiveOne wird die erste Dual-Screen-fähige Audio-App auf Tellys kostenlosen Smart-TVs und ermöglicht es den Nutzern, Musik oder Podcasts auf dem sekundären 'Smart'-Display zu genießen, während sie Inhalte auf dem primären 'Theater'-Display ansehen. Die Integration präsentiert LiveOne als standardmäßigen Musiklieferanten und bietet sprachaktivierte, kontenfreie Musikwiedergabe über das integrierte Harman Kardon-Soundsystem von Telly.
Die Partnerschaft umfasst auch Werbeinnovationen durch Tellys Advertising SDK, das die Auslieferung von Anzeigen auf dem Smart-Display während der Musikwiedergabe ermöglicht und Audioanzeigen in Video-Impressionen umwandelt, wenn die Nutzer zum Theater-Display wechseln. Telly berichtet, dass die tägliche Interaktion im Vergleich zu herkömmlichen Fernsehern um das Doppelte gestiegen ist und Musik eines seiner beliebtesten Merkmale ist.
- Integration as default music provider on Telly platform expands user reach
- Dual-screen advertising capability creates new revenue opportunities
- Partnership with Telly provides access to 2X higher user engagement compared to traditional TVs
- Financial terms of partnership not disclosed
- Revenue impact and user adoption metrics not specified
Insights
This partnership marks a significant strategic evolution in the streaming entertainment landscape, with several key implications for investors:
Market Positioning & Revenue Potential
- The integration as Telly's default music provider gives LiveOne privileged access to a growing user base, potentially accelerating user acquisition at minimal cost
- Telly's reported 2X daily engagement versus traditional TVs suggests strong platform stickiness, which could translate to higher ad revenue potential for LiveOne
- The dual-screen functionality creates a unique competitive advantage in the crowded streaming space, potentially driving higher user retention
Advertising Innovation
- The seamless transition between audio and video ads through Telly's Advertising SDK represents a sophisticated approach to monetization
- This capability could command premium advertising rates due to enhanced targeting and engagement metrics
- The account-free experience reduces friction in user adoption while maintaining advertising revenue streams
Strategic Implications
- This move positions LiveOne at the forefront of smart TV integration, potentially setting industry standards for audio-visual convergence
- The partnership demonstrates LiveOne's ability to innovate in both technology and business model evolution
- The integration with premium hardware (Harman Kardon soundbar) enhances the value proposition and could drive higher engagement metrics
LOS ANGELES, Feb. 03, 2025 (GLOBE NEWSWIRE) -- LiveOne (Nasdaq: LVO), an award-winning, creator-first music, entertainment, and technology platform, announced today that it has partnered with Telly, the world’s smartest TV offered at the revolutionary price of free, to deliver an unmatched dual-screen audio and entertainment experience to Telly users.
Seamless Integration & Unique Dual-Screen Experience
LiveOne is the first dual-screen-enabled audio app available on Telly televisions, allowing users to enjoy music or podcasts on the secondary “Smart” display while also simultaneously watching content on the primary “Theater” display at the same time. This innovative collaboration between LiveOne and Telly sets a new standard for multitasking and home entertainment.
With LiveOne implemented as the default music provider, users can simply ask their Telly to play their favorite genre, artist, or song and LiveOne will immediately start playing music creating a seamless, account-free experience.
Powered by a room-blasting built-in six-speaker Harman Kardon soundbar, music is one of Telly’s most popular beyond-TV experiences, helping Telly to capture 2X the overall daily engagement of traditional TVs.
“Telly’s dual-screen functionality paired with LiveOne’s lean-back programming capabilities unlocks a new level of convenience and enjoyment for our users,” said Bradley Konkol, Head of LiveOne’s Slacker Radio. “This partnership exemplifies how we can combine cutting-edge technology with exceptional entertainment to redefine the home experience. We’re excited to work with Telly to push the boundaries of what’s possible in audio and video integration.”
Revolutionizing Advertising with Integrated Capabilities
LiveOne’s integration into Telly includes the deployment of Telly’s Advertising SDK, enabling seamless ad delivery on the Smart display while music plays. When users switch audio playback to the Theater display, LiveOne transitions audio ads to video impressions managed by Telly. This collaboration maximizes the value of ad-supported users, ensuring a consistent and innovative advertising experience across both displays.
“Telly is much more than a TV—it’s the heartbeat of the modern home,” said Neal Tiles, Head of Partnerships for Telly. “With our dual-screen technology and advanced audio integration, we’re delivering experiences that go far beyond traditional television. Our partnership with LiveOne exemplifies our commitment to transforming the home entertainment experience, seamlessly blending the power of engaging audio with cutting-edge technology to redefine what’s possible for users and advertisers alike.”
About Telly
Telly, the first Dual Screen Smart TV, is the smartest TV ever built offered at the revolutionary price of free. Founded by the industry leader who pioneered FAST, with Pluto TV, Telly completes the vision for a world where both TV content and the TV itself are entirely free to consumers. Visit www.telly.com today to reserve your Telly and discover for yourself why the living room will never be the same
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne’s subsidiaries include Slacker Radio, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available in Tesla vehicles and on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR’s OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with SEC on November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
LiveOne IR Contact:
Liviakis Financial Communications, Inc.
(415) 389-4670
john@liviakis.com
LiveOne Press Contact:
LiveOne
press@liveone.com
Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and Twitter at @liveone.
FAQ
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