Lulus Joins Forces With Dillard’s in Strategic U.S. Wholesale Expansion
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) has announced a strategic collaboration with Dillard's, one of the nation's largest fashion retailers. This partnership marks a significant milestone in Lulus' wholesale strategy, aimed at expanding the brand's distribution footprint across key markets. As part of this collaboration, Lulus will introduce its latest collections to more than 30 Dillard's stores nationwide, offering a selection of special occasion and event apparel.
The collaboration is timed strategically for Homecoming shoppers and is expected to drive increased market penetration. Lulus also plans to introduce an expanded Prom collection at Dillard's in early 2025. This move aligns with Lulus' record second quarter performance in special occasion and bridesmaids categories, reinforcing its position as a go-to destination for life's special moments.
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) ha annunciato una collaborazione strategica con Dillard's, uno dei più grandi rivenditori di moda del paese. Questa partnership segna una tappa significativa nella strategia wholesale di Lulus, mirata ad espandere la distribuzione del marchio in mercati chiave. Come parte di questa collaborazione, Lulus presenterà le sue ultime collezioni in più di 30 negozi Dillard's a livello nazionale, offrendo una selezione di abbigliamento per occasioni speciali e eventi.
La collaborazione è programmata strategicamente per i clienti in occasione del Homecoming e ci si aspetta che aumenti la penetrazione del mercato. Lulus prevede anche di introdurre una collezione ampliata per il Prom da Dillard's all'inizio del 2025. Questa mossa si allinea con la performance record di Lulus nel secondo trimestre nelle categorie di abbigliamento per occasioni speciali e damigelle, rafforzando la sua posizione come destinazione ideale per i momenti speciali della vita.
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) ha anunciado una colaboración estratégica con Dillard's, uno de los mayores minoristas de moda del país. Esta asociación marca un hito importante en la estrategia mayorista de Lulus, con el objetivo de expandir la distribución de la marca en mercados clave. Como parte de esta colaboración, Lulus presentará sus últimas colecciones en más de 30 tiendas Dillard's a nivel nacional, ofreciendo una selección de ropa para ocasiones especiales y eventos.
La colaboración está estratégicamente programada para los compradores del Homecoming y se espera que impulse una mayor penetración en el mercado. Lulus también planea introducir una colección ampliada para el Prom en Dillard's a principios de 2025. Este movimiento se alinea con el récord de rendimiento de Lulus en el segundo trimestre en las categorías de ocasiones especiales y damas de honor, reforzando su posición como destino preferido para los momentos especiales de la vida.
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU)가 미국 최대 패션 소매업체 중 하나인 Dillard's와 전략적 협력 관계를 발표했습니다. 이번 파트너십은 Lulus의 도매 전략에서 중요한 이정표를 나타내며, 브랜드의 유통 범위를 주요 시장으로 확장하는 것을 목표로 하고 있습니다. 이번 협력의 일환으로 Lulus는 전국 30개 이상의 Dillard's 매장에 최신 컬렉션을 소개하고, 특별한 행사와 이벤트를 위한 의류를 제공합니다.
이번 협력은 홈커밍 쇼핑객을 위해 전략적으로 타이밍을 맞추었으며, 시장 침투를 증가시킬 것으로 기대됩니다. Lulus는 또한 2025년 초에 Dillard's에서 확대된 Prom 컬렉션을 선보일 계획입니다. 이 조치는 Lulus가 특별한 행사와 신부 들러리 카테고리에서 기록적인 2분기 실적을 달성함에 따라, 인생의 특별한 순간을 위한 필수 목적지로서의 입지를 강화하고 있습니다.
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) a annoncé une collaboration stratégique avec Dillard's, l'un des plus grands détaillants de mode du pays. Ce partenariat marque une étape importante dans la stratégie de gros de Lulus, visant à étendre la distribution de la marque dans des marchés clés. Dans le cadre de cette collaboration, Lulus introduira ses dernières collections dans plus de 30 magasins Dillard's à l'échelle nationale, offrant une sélection de vêtements pour des occasions spéciales et des événements.
La collaboration est stratégiquement programmée pour les acheteurs lors du Homecoming et devrait accroître la pénétration du marché. Lulus prévoit également de lancer une collection Prom élargie chez Dillard's début 2025. Cette action s'aligne avec la performance record de Lulus au cours du deuxième trimestre dans les catégories d'occasions spéciales et de demoiselles d'honneur, renforçant sa position en tant que destination privilégiée pour les moments spéciaux de la vie.
Lulu's Fashion Lounge Holdings, Inc. (Nasdaq: LVLU) hat eine strategische Zusammenarbeit mit Dillard's, einem der größten Modeeinzelhändler des Landes, angekündigt. Diese Partnerschaft stellt einen bedeutenden Meilenstein in Lulus' Großhandelsstrategie dar, die darauf abzielt, die Vertriebsreichweite der Marke in wichtigen Märkten zu erweitern. Im Rahmen dieser Zusammenarbeit wird Lulus seine neuesten Kollektionen in mehr als 30 Dillard's Filialen landesweit vorstellen und eine Auswahl an Festtags- und Eventbekleidung anbieten.
Die Zusammenarbeit ist strategisch auf die Käufer während des Homecoming abgestimmt und wird voraussichtlich eine erhöhte Marktdurchdringung bewirken. Lulus plant auch, Anfang 2025 eine erweiterte Prom-Kollektion bei Dillard's einzuführen. Dieser Schritt stimmt mit Lulus' Rekordleistung im zweiten Quartal in den Kategorien festliche Anlässe und Brautjungfernbekleidung überein, was die Position von Lulus als bevorzugtes Ziel für besondere Lebensmomente unterstreicht.
- Strategic collaboration with Dillard's, expanding distribution to over 30 stores nationwide
- Timed launch for Homecoming season, potentially driving sales
- Plans to introduce expanded Prom collection at Dillard's in early 2025
- Record second quarter performance in special occasion and bridesmaids categories
- None.
Insights
This strategic collaboration between Lulus and Dillard's represents a significant move for both companies. For Lulus, it's a major step in expanding their wholesale strategy and reaching new audiences. The timing of the launch, coinciding with the Homecoming season, is particularly shrewd.
The partnership allows Lulus to leverage Dillard's extensive retail network, potentially boosting brand visibility and sales. It's especially noteworthy given Lulus' recent success in special occasion and bridesmaids categories. The planned expansion into Prom wear for 2025 further solidifies their position in this market segment.
For Dillard's, this collaboration brings a fresh, modern brand to their social occasion collection, potentially attracting younger customers. However, the true test will be in the execution and how well Lulus' products perform in a traditional retail setting compared to their primary online model.
While promising, investors should monitor how this wholesale expansion impacts Lulus' margins and overall profitability in the coming quarters.
Aligning with seasonal demand, Lulus launches its latest special occasion collection at Dillard's, strategically timed for Homecoming shoppers and driving increased market penetration
CHICO, Calif., Sept. 26, 2024 (GLOBE NEWSWIRE) -- Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced a strategic collaboration with Dillard's, one of the nation's largest fashion retailers. This marks a significant milestone in Lulus’ wholesale strategy, aimed at reaching new audiences and expanding the brand's distribution footprint across key markets.
As part of this collaboration, Lulus will bring its latest collections to more than 30 Dillard's stores nationwide, offering a selection of special occasion and event apparel that reflects the brand’s commitment to style, quality and attainable luxury. This collaboration not only enhances Lulus’ presence in the retail space but also provides Dillard's customers with access to the brand's unapologetically feminine designs and quality craftsmanship. Lulus also has plans to introduce an expanded Prom collection at Dillard’s in early 2025, further strengthening the brand’s presence in the special occasion wear market.
"Working with Dillard's is a pivotal step in our broader strategy to amplify Lulus’ presence in key markets,” said Crystal Landsem, CEO of Lulus. “Dillard’s is one of the nation's largest fashion retailers and by aligning with them, we extend our brand's reach to meet the evolving demands of our customers. This collaboration is a testament to our commitment to strategic growth and mutual success, and we are confident it will yield significant benefits for both brands as we move forward together."
Dillard's Vice President of Merchandising Alexandra Dillard Lucie adds, "We are happy to welcome Lulus to Dillard's just in time for homecoming! The brand brings a new, fresh and modern addition to our social occasion collection. Many of our younger, contemporary customers already know of Lulus' tremendous appeal, and we are pleased to present it at Dillard's."
As discussed in the Q2 2024 earnings call, Lulus marked a record second quarter for its special occasion and bridesmaids categories, reinforcing Lulus’ brand position as the go-to destination for all of life’s moments. As part of a broader strategy, the collaboration aims to increase visibility and accessibility for Lulus through key wholesale partnerships.
Lulus’ wholesale expansion builds on the success of its “Friends for Life” campaign, the Company’s first ever multi-channel brand initiative, and “Lulus Loves” collaborations, which brings together compelling brands that intersect with Lulus’ core customers, providing them with more options to enhance their shopping experience and make Lulus their go-to shopping destination for all occasions. In 2024, the Company launched Lulus Loves collections with Boys Lie, D’Amelio Footwear, Levi's®, Sister Jane, Stoned Immaculate, Vans, Zemeta, and more. In the coming year, the Company is focused on further expanding its reach through strategic partnerships that align with its vision and customer base.
For more details about Lulus, please visit www.lulus.com and follow Lulus on social media.
About Lulus
Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for all of life’s fashionable moments. Our aim is to make every woman feel beautiful, celebrated and as if she’s the most special version of herself for every occasion – from work desk to dream date or cozied up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus’ world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram and @lulus on TikTok. Lulus is a registered trademark of Lulu’s Fashion Lounge, LLC. All rights reserved.
About Dillard’s
Dillard's was founded by William T. Dillard in 1938 in Nashville, Arkansas with an
Forward-Looking Statements
This press release contains “forward-looking statements” within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus’ actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Important factors discussed in Part I, Item 1A, “Risk Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year ended December 31, 2023, Part II, Item 1A, “Risk Factors” in Lulus’ Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024, and its other filings with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.
Contact
Abbygail Reyes
Vice President, Communications
press@lulus.com
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