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Lulus, the attainable luxury brand for women, launched its 'Friends for Life' campaign celebrating female friendship through a multi-channel brand campaign in major U.S. cities. The campaign focuses on supporting women through pivotal moments in life, featuring four best friends. Lulus aims to accelerate growth by engaging with customers through OOH advertising, social channels, and influencer activations. The brand reinforces its commitment to empowering women and community building. Lulus expands its reach with strategic OOH placements in key cities and hosts 'Besties That Brunch' consumer activations to engage with customers firsthand.
Lulus, il marchio di lusso accessibile per donne, ha lanciato la sua campagna 'Amiche per la Vita', celebrando l'amicizia femminile attraverso una campagna di marca multicanale nelle principali città statunitensi. La campagna si concentra sul supporto alle donne nei momenti cruciali della vita, mettendo in evidenza quattro migliori amiche. Lulus mira ad accelerare la crescita coinvolgendo i clienti tramite pubblicità OOH, canali social e attivazioni influencer. Il marchio rafforza il suo impegno nell'empowerment femminile e nella costruzione di comunità. Lulus espande la sua presenza con posizionamenti OOH strategici nelle città chiave e organizza attivazioni consumer 'Besties That Brunch' per interagire direttamente con i clienti.
Lulus, la marca de lujo accesible para mujeres, lanzó su campaña 'Amigas para Siempre', celebrando la amistad femenina a través de una campaña de marca multicanal en las principales ciudades de EE. UU. La campaña se centra en apoyar a las mujeres en momentos decisivos de la vida, presentando a cuatro mejores amigas. Lulus busca acelerar el crecimiento interactuando con los clientes a través de publicidad OOH, canales sociales y activaciones de influencers. La marca refuerza su compromiso con el empoderamiento femenino y la construcción de comunidad. Lulus amplía su alcance con colocaciones OOH estratégicas en ciudades clave y organiza activaciones de consumidores 'Besties That Brunch' para interactuar directamente con los clientes.
접근가능한 명품 브랜드인 룰루스가 미국 주요 도시에서 다채널 브랜드 캠페인을 통해 여성 우정을 기념하는 '평생의 친구들' 캠페인을 출시했습니다. 이 캠페인은 인생의 중대한 순간에서 여성들을 지원하는 데 초점을 맞추며, 네 명의 절친을 특집합니다. 룰루스는 OOH 광고, 소셜 채널, 인플루언서 활동을 통해 고객과의 교류를 강화함으로써 성장을 가속화하고자 합니다. 브랜드는 여성 권한 부여와 커뮤니티 구축에 대한 자신의 헌신을 강화합니다. 룰루스는 주요 도시에서 전략적 OOH 배치를 확대하고 'Besties That Brunch' 소비자 활동을 주최하여 고객과 직접 소통합니다.
Lulus, la marque de luxe abordable pour femmes, a lancé sa campagne 'Amies pour la vie', célébrant l'amitié féminine à travers une campagne de marque multicanaux dans les grandes villes américaines. La campagne se concentre sur le soutien aux femmes lors de moments clés de la vie, mettant en avant quatre meilleures amies. Lulus vise à accélérer la croissance en interagissant avec les clients via la publicité OOH, les réseaux sociaux et les activations d'influenceurs. La marque renforce son engagement en faveur de l'autonomisation des femmes et de la construction communautaire. Lulus étend sa portée avec des placements OOH stratégiques dans les villes clés et organise des activations pour les consommateurs 'Besties That Brunch' pour interagir directement avec les clients.
Lulus, die erschwingliche Luxusmarke für Frauen, hat ihre Kampagne 'Freunde fürs Leben' gestartet, um weibliche Freundschaft durch eine Multi-Channel-Markenkampagne in den großen US-Städten zu feiern. Die Kampagne konzentriert sich darauf, Frauen in entscheidenden Lebensmomenten zu unterstützen, wobei vier beste Freundinnen vorgestellt werden. Lulus zielt darauf ab, durch Engagement mit Kunden über OOH-Werbung, soziale Kanäle und Influencer-Aktivierungen ein Wachstum zu beschleunigen. Die Marke verstärkt ihr Engagement für die Ermächtigung von Frauen und den Aufbau von Gemeinschaften. Lulus erweitert seine Reichweite mit strategischen OOH-Platzierungen in Schlüsselstädten und organisiert 'Besties That Brunch' Verbraucheraktivierungen, um direkt mit Kunden in Kontakt zu treten.
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Large scale brand campaign launching on billboards, wild postings, social channels and through influencer activations spotlights the attainable luxury brand’s pivotal position of being there for women through all of life’s moments
LOS ANGELES--(BUSINESS WIRE)--
Lulu's Fashion Lounge Holdings, Inc. (“Lulus” or the “Company”) (Nasdaq: LVLU), the attainable luxury brand for women, today announced the launch of its first major multi-channel brand campaign. Ushering in a new era for the brand with out-of-home (“OOH”) advertising, creative social and influencer activations, and experiential marketing and more across key cities across the U.S., the all-new “Friends for Life” campaign centers on a group of four best friends as they experience a pivotal year in their lives and underscores how Lulus is there for these friends through all of life’s moments – from the everyday to the extraordinary.
Lulus' "Friends for Life" Summer Brand Campaign (Photo: Business Wire)
“As a brand built by and for women, we know that there is nothing more powerful than female friendship in all of its forms and our new brand campaign celebrates it in spades,” said Crystal Landsem, Chief Executive Officer, Lulus. “Through the years Lulus has evolved into more than just a shopping destination, we’re a steadfast companion in the lives of our customers. This campaign shines a spotlight on friendship and the significance of being present, as we help our customers feel confident, joyful and excited, at every point in their lives.”
“The ‘Friends For Life’ campaign celebrates the beauty of friendship and its essential role in our lives,” said Patrick Buchanan, Senior Vice President of Brand Marketing, Lulus. “This campaign is a love letter to all who celebrate with us, embracing all of the pivotal moments and emotions shared while wearing Lulus."
A Campaign for Her
“Friends for Life” campaign focuses on celebrating women during different eras in their lives. As a brand, Lulus is anchored by customer feedback and this unified campaign is a culmination of customer input. Lulus is applying its “test and learn” philosophy to the campaign, testing new OOH opportunities, designing experiential events that celebrate community and bring the brand to life, activating new social and influencer initiatives, and exploring strategic podcast partnerships that align with the Lulus customer. The new campaign aims to accelerate growth for the brand by meeting its customers where they are.
Women Supporting Women
The campaign kicks off with the story of four best friends over the course of a very important year, giving audiences a sneak peek into their lives. Flashing forward through a series of moments, the campaign then showcases how this incredibly tight group of friends are there for one another, through all of their wins and changes – ranging from the excitement of getting ready for a first date to the support needed during a big move. Empowering women to feel their best is at the core of the Lulus brand and the campaign reinforces Lulus’ unique position of being there for all of life’s moments, big and small.
Hitting the Streets
Lulus' first-ever large-scale brand campaign expands the brand’s reach through strategic OOH advertising placements in Los Angeles, New York, Chicago, and Nashville. The campaign will feature statement billboards, digital billboards, and large, strategic outdoor advertisements and wild postings.
Celebrating Community
To celebrate the campaign, Lulus is hosting a series of “Besties That Brunch”consumeractivations in four key U.S. cities. Taking over picturesque brunch spots in Nashville, Chicago, Las Vegas, and Miami, Lulus is orchestrating immersive activations in key locations, inviting customers, influencers and community members alike to brunch with friends, shop Lulus and intimately engage with the brand firsthand. Each pop-up will offer fun bites, giveaway opportunities, and photo-worthy moments, while highlighting local women-owned small businesses in the surrounding neighborhood.
For more information on Lulus, please visit: www.lulus.com.
About Lulus
Headquartered in California and serving millions of customers worldwide, Lulus is an attainable luxury fashion brand for women, offering modern, unapologetically feminine designs at accessible prices for every occasion. Our aim is to make every woman feel beautiful, celebrated and the most special version of herself for all of life’s moments, big or small – from work desk to dream date, or cozying up on the couch to the spotlight of her wedding day. Founded in 1996, Lulus delivers fresh styles to consumers daily, using direct consumer feedback and insights to refine product offerings and elevate the customer experience. Lulus’ world class personal stylists, bridal concierge, and customer care team share an unwavering commitment to elevating style and quality and bring exceptional customer service and personalized shopping to customers around the world. Follow @lulus on Instagram and @lulus on TikTok. Lulus is a registered trademark of Lulu’s Fashion Lounge, LLC. All rights reserved.
Forward-Looking Statements
This press release contains “forward-looking statements” within the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current fact included in this press release are forward-looking statements. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Lulus’ actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Important factors discussed under the caption “Risk Factors” in Lulus’ Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and its other filings with the Securities and Exchange Commission could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While Lulus may elect to update such forward-looking statements at some point in the future, it disclaims any obligation to do so, except as required by law, even if subsequent events cause its views to change.
What is the ticker symbol for Lulus Fashion Lounge Holdings, Inc.?
The ticker symbol for Lulus Fashion Lounge Holdings, Inc. is LVLU.
What is the focus of Lulus' 'Friends for Life' campaign?
Lulus' 'Friends for Life' campaign focuses on celebrating female friendship through pivotal moments in women's lives.
Where is Lulus launching its first major multi-channel brand campaign?
Lulus is launching its first major multi-channel brand campaign in major cities across the U.S.
What type of advertising is Lulus using in its new campaign?
Lulus is using out-of-home (OOH) advertising, creative social and influencer activations, and experiential marketing in its new campaign.
How is Lulus engaging with customers through its new campaign?
Lulus is engaging with customers through OOH advertising, social channels, influencer activations, experiential events, and podcast partnerships in its new campaign.
