J.D. POWER NAMES TWO SOUTHWEST RAPID REWARDS CREDIT CARDS ISSUED BY CHASE AS THE TOP CO-BRANDED AIRLINE CREDIT CARDS FOR CUSTOMER SATISFACTION
Southwest Airlines (NYSE: LUV) announces that its Rapid Rewards Premier and Priority Credit Cards, issued by Chase, have been ranked #1 and #2 respectively in Customer Satisfaction among Co-Branded Airline Credit Cards in the J.D. Power 2024 U.S. Credit Card Customer Satisfaction Study. The Premier Card led in Account Management, Benefits, Terms, and Rewards Redeeming, while the Priority Card topped Rewards Earning. The study, conducted between June 2023-2024, surveyed 38,852 credit card customers. The cards offer benefits including unlimited Rapid Rewards points, double points on select purchases, and points counting toward Companion Pass qualification.
Southwest Airlines (NYSE: LUV) annuncia che le sue Carte di Credito Rapid Rewards Premier e Priority, emesse da Chase, sono state classificate al primo e secondo posto rispettivamente nella soddisfazione del cliente tra le carte di credito co-branded per compagnie aeree nello Studio sulla Soddisfazione dei Clienti delle Carte di Credito 2024 di J.D. Power. La Carta Premier si è distinta nella gestione dell'account, nei benefici, nei termini e nel riscatto dei premi, mentre la Carta Priority ha ottenuto il primo posto per l'accumulo di premi. Lo studio, condotto tra giugno 2023 e 2024, ha intervistato 38.852 clienti di carte di credito. Le carte offrono vantaggi che includono punti Rapid Rewards illimitati, punti doppi su acquisti selezionati e punti che contano ai fini della qualificazione per il Companion Pass.
Southwest Airlines (NYSE: LUV) anuncia que sus Tarjetas de Crédito Rapid Rewards Premier y Priority, emitidas por Chase, han sido clasificadas en el #1 y #2 respectivamente en Satisfacción del Cliente entre las Tarjetas de Crédito de Aerolíneas Co-Marcadas en el Estudio de Satisfacción del Cliente de Tarjetas de Crédito de J.D. Power 2024. La Tarjeta Premier lideró en Gestión de Cuenta, Beneficios, Términos y Canje de Recompensas, mientras que la Tarjeta Priority se destacó en Acumulación de Recompensas. El estudio, realizado entre junio de 2023 y 2024, encuestó a 38,852 clientes de tarjetas de crédito. Las tarjetas ofrecen beneficios que incluyen puntos Rapid Rewards ilimitados, puntos dobles en compras seleccionadas y puntos que cuentan para la calificación del Companion Pass.
사우스웨스트 항공 (NYSE: LUV)은 그의 레내드 리워드 프리미어 및 프라이오리티 신용 카드가 체이스에서 발급한 것으로, J.D. 파워 2024 미국 신용 카드 고객 만족도 조사에서 공동 브랜드 항공사 신용 카드 중 고객 만족도에서 각각 1위와 2위로 평가되었다고 발표했습니다. 프리미어 카드는 계좌 관리, 혜택, 조건 및 보상 사용에서 앞섰고, 프라이오리티 카드는 보상 적립에서 최고를 차지했습니다. 이 조사는 2023년 6월부터 2024년까지 진행되었으며, 38,852명의 신용 카드 고객을 설문조사했습니다. 이 카드는 무제한 레내드 리워드 포인트, 선택된 구매에 대한 2배 포인트, 그리고 동반자 패스 자격을 위한 포인트 적립 등의 혜택을 제공합니다.
Southwest Airlines (NYSE: LUV) annonce que ses Cartes de Crédit Rapid Rewards Premier et Priority, émises par Chase, ont été classées respectivement #1 et #2 en Satisfaction Client parmi les Cartes de Crédit Co-Marquées d'Aéronefs dans le Étude de Satisfaction Client des Cartes de Crédit J.D. Power 2024. La Carte Premier a été en tête en Gestion de Compte, Avantages, Conditions et Rachat de Récompenses, tandis que la Carte Priority a brillamment performé dans le cumul des Récompenses. L'étude, menée entre juin 2023 et 2024, a interrogé 38 852 clients de cartes de crédit. Les cartes offrent des avantages tels que des points Rapid Rewards illimités, des points doublés sur certaines achats, et des points comptant pour la qualification au Companion Pass.
Southwest Airlines (NYSE: LUV) gibt bekannt, dass ihre Rapid Rewards Premier und Priority Kreditkarten, die von Chase ausgegeben werden, im J.D. Power 2024 U.S. Kreditkarten Kundenzufriedenheitsstudie als #1 und #2 in der Kundenzufriedenheit unter den Co-Branding Fluggesellschaften Kreditkarten eingestuft wurden. Die Premier-Karte führte in der Kontoverwaltung, den Vorteilen, den Bedingungen und der Einlösung von Prämien, während die Priority-Karte beim Sammeln von Prämien die Spitzenposition einnahm. Die Studie, die zwischen Juni 2023 und 2024 durchgeführt wurde, befragte 38.852 Kreditkartenkunden. Die Karten bieten Vorteile, darunter unbegrenzte Rapid Rewards Punkte, doppelte Punkte bei ausgewählten Käufen und Punkte, die für die Qualifikation für den Companion Pass zählen.
- Achieved top two positions in J.D. Power's Customer Satisfaction Study for airline credit cards
- Premier Card ranked #1 in four key study dimensions
- Priority Card ranked #1 in Rewards Earning category
- Cards contribute to Companion Pass qualification, a valuable customer benefit
- None.
Insights
The J.D. Power recognition for Southwest's credit cards highlights strong customer satisfaction and brand loyalty, but has direct financial impact. While co-branded credit cards generate significant revenue through interchange fees and partner payments, this award primarily reinforces existing market positioning rather than indicating new revenue streams.
The credit card portfolio's performance in five key dimensions suggests effective customer retention and engagement, particularly valuable given
However, the real value lies in the cards' role in Southwest's broader loyalty ecosystem, with features like Companion Pass and anniversary points serving as strategic tools for customer lock-in and recurring revenue generation. This strengthens Southwest's position against competitors in the increasingly important loyalty program battlefield.
Southwest Rapid Rewards Premier Credit Card ranks No. 1, and the Priority Credit Card ranks No. 2 in Customer Satisfaction
The Southwest Rapid Rewards Credit Cards issued by Chase earned the top spots in five study dimensions for its segment. The Southwest Rapid Rewards Premier Card achieved No. 1 in Account Management, Benefits, Terms, and Rewards Redeeming, while the Southwest Rapid Rewards Priority Card achieved No. 1 in Rewards Earning. The 2024 study, which was conducted between June 2023 and June 2024, is based on responses from 38,852 credit card customers.
"Our strong partnership with Chase allows us to offer some of the best airline cards in the industry, giving our Customers additional travel and earn benefits on top of those they receive as Members of our award-winning3 Rapid Rewards program," said Jonathan Clarkson, Vice President & Chief Product Officer at Southwest Airlines. "This distinguished honor reflects our unwavering commitment to Cardmembers."
"This industry recognition is a testament to our commitment to delivering outstanding service to our Cardmembers. Our longstanding partnership with Southwest Airlines continues to set the standard for excellence for co-branded airline credit cards and provides our customers with best-in-class benefits and experiences," said Matthew Schlitz, Managing Director and Head of Southwest Credit Cards at Chase.
This recognition comes on the heels of Southwest Airlines Co. (NYSE: LUV) receiving top honors and the leading Economy Class Customer Satisfaction distinction in the J.D. Power 2024 North America Airline Satisfaction Study2; receiving a No. 1 ranking on Newsweek's 2024 America's Best Customer Service list in the Airlines and Low-Cost Airlines subcategories; being named to Newsweek's America's Most Responsible Companies list for the second year in a row; and being listed on Fortune World's Most Admired Companies™ 2024 list4.
Exclusive Cardmember Benefits
Southwest Rapid Rewards Priority, Premier, Plus, and Business Cards offer Cardmembers exclusive benefits:
- Earning unlimited Rapid Rewards®5 points (that don't expire) on every card purchase.
- Earning two times the points on everyday spend categories such as local transit and commuting purchases, including rideshare. Consumer credit cards earn two times the points on internet, cable, and phone services; and select streaming purchases.
- Earning points that count toward the coveted Companion Pass®, where Rapid Rewards Members can designate one person to fly with them for free6 every time the Member purchases or redeems points for a flight.
- Earning anniversary points after the Cardmember's anniversary each year.
- Achieving accelerated earn on Southwest® purchases.
- Spending with the Premier Consumer and Business cards as well as Priority and Performance Business cards count towards tier qualification requirements.
- Rapid Rewards Cardmembers can redeem their points for Southwest's exclusive Rapid Rewards Access Events.
1 Credit Cards are issued by JPMorgan Chase Bank, N.A. Member FDIC. Accounts subject to credit approval. Restrictions and limitations apply. Offer subject to change.
2 For J.D. Power 2024 award information, visit jdpower.com/awards.
3 For more information visit, swamedia.com/about-southwest/awards-and-recognition.
4 From Fortune, ©2024 Fortune Media IP Limited. All rights reserved. Used under license. Fortune is a registered trademark and Fortune World's Most Admired Companies™ is a trademark of Fortune Media IP Limited and are used under license. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse the products or services of Southwest Airlines®.
5 All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms.
6 Doesn't include taxes and fees from
ABOUT CHASE
Chase is the
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within
7 Based on
8 Fulltime-equivalent active Employees
9 1973-2019 annual profitability
10 Our net zero by 2050 goal includes Scope 1, Scope 2, and Scope 3 Category 3 emissions only and excludes any emissions associated with non-fuel products and services, such as inflight service items.
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SOURCE Southwest Airlines Co.
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