IT'S THE SUMMER OF GO! SOUTHWEST AIRLINES HIGHLIGHTS LEISURE TRAVEL DESTINATIONS AND OFFERS CUSTOMERS THE CHANCE TO WIN WEEKLY GETAWAY PRIZE PACKAGES

Rhea-AI Summary

Southwest Airlines (NYSE: LUV) has launched the 'Summer of Go' sweepstakes, offering customers a chance to win weekly getaway prize packages. Starting June 25, 2024, customers can enter the sweepstakes by visiting Southwest.fm/SummerofGo. Each week, a new destination will be featured, with the first prize package being a trip to Colorado Springs, CO. Winners will receive round-trip airfare, hotel stays, and Visa gift cards for activities and transportation. Additionally, the promotion provides a discount code for booking flights to the weekly featured destination. Southwest's marketing strategy includes collaborations with content creators to highlight travel destinations and suggestions. The airline also offers 'Wanna Go Wednesdays' for low fare deals and an enhanced inflight entertainment portal featuring travel guides and flight tracking.

Positive

• Launch of 'Summer of Go' sweepstakes to increase customer engagement.
• Weekly prize packages include airfare, hotel stays, and Visa gift cards, enhancing customer value.
• Collaboration with content creators to promote destinations.
• Introduction of 'Wanna Go Wednesdays' for low fare deals.

Negative

• No significant financial metrics or revenue implications reported.
• Potential for increased operational costs due to sweepstakes and promotions.

Airline launches 10-week sweepstakes in partnership with local Chambers of Commerce and Convention and Visitors Bureaus

DALLAS, June 25, 2024 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launches the Summer of Go sweepstakes, which offers Customers weekly chances to win 1 of 10 destination prize packages to attractive leisure destinations. Beginning today, Customers can visit Southwest.fm/SummerofGo to learn more and enter for a chance to win.  

"Our robust route map includes destinations from coast to coast that offer adventures for every type of traveler seeking a getaway," said Jennifer Bridie, Vice President Marketing Communications & Strategy at Southwest Airlines. "As our Customers consider their next vacation, we're providing even more reasons to turn their plans from wanna go, to gonna go with opportunities to win prize packages along the way."  

The Southwest^® Summer of Go sweepstakes launches this week with a prize package to Colorado Springs, Colo.¹ One winner will receive round trip air travel for the winner and one guest (subject to Air Travel Restrictions in the Official Rules) to Colorado Springs on Southwest Airlines^®, 5,000 Rapid Rewards^® bonus points² (subject to Rapid Rewards restrictions in the Official Rules), a three-night hotel stay at the Element Colorado Springs Downtown, a $300 Visa^® gift card to be used for booking activities and adventures in Colorado Springs, and a $250 Visa gift card to be used for ground transportation.

The carrier will reveal the remaining destinations weekly. Each entrant to the Summer of Go sweepstakes will receive a promotional discount code³ to use towards booking a flight to that week's featured destination on Southwest.com.

Content Creators Anna Paige Morgan (@annapaigemorgan), Charlotte Thompson (@charfromchicago), Jasmine Alley (@JasmineAlley), Payton Cavin (@mellowyellowpay), and Shem Hooda (@sugarandstamps) will highlight some of the featured destinations, along with suggestions for the best things to see and do, using video captured on getaways to these cities.

In addition to the Summer of Go sweepstakes, Southwest recently launched "Wanna Go Wednesdays." Customers can visit Southwest.com each Wednesday to take advantage of the airline's close-in low fares for their next getaway or to explore new destinations.

While inflight, Customers can learn more about Southwest destinations and plan their itineraries by tuning in to the Inflight Entertainment Portal and watching the Southwest Destinations On Demand TV series⁴. In addition, the Southwest onboard experience includes a flight tracker provided by FlightPath3D that includes access to Destination Reels with short videos of things to do in each destination, including reviews by popular travel blogs. When accessing Destination Reels, Customers can browse the top 100 experiences trending in a destination or choose a playlist to see the most photogenic, family-friendly, or must-see museums. After browsing the built-in lists, Customers may build, organize, and map their own itinerary with the trip planning feature.

To learn more about the Summer of Go sweepstakes and to enter, visit Southwest.fm/SummerofGo.

ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 121 airports⁵ across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline⁶. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its more than 74,000⁷ People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 137 million Customers carried in 2023. That formula for success brought industry-leading prosperity and 47 consecutive years⁸ of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. As the airline with Heart, Southwest has set a goal to work toward achieving net zero carbon emissions by 2050⁹. Southwest has also set near-term targets and a three-pillar strategy to achieve its environmental goals. Learn more by visiting Southwest.com/planet.

¹ NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. and D.C. (excluding Alaska and Rhode Island) age 21 or older at time of entry. Void where prohibited. See Official Rules and Privacy Policy. Enter by July 1, 2024, at 11:59 p.m. CT.
² Points bookings don't include taxes, fees, and other government/airport charges of at least $5.60 per one-way flight.
³ Restrictions, exclusions, & blackouts apply. Seats/days/markets are limited Discounts applied pre-govt. taxes/fees. See full terms for more details.
⁴ Where available. Available only on WiFi-enabled aircraft. Limited-time offer.
⁵ Effective Aug. 5, 2024, the airline will serve 117 airports.
⁶ Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey since Q1 2021
⁷ Fulltime-equivalent active Employees 
⁸ 1973-2019 annual profitability 
⁹ Southwest's net zero by 2050 goal includes Scope 1, Scope 2, and Scope 3 Category 3 emissions only and excludes any emissions associated with non-fuel products and services, such as inflight service items.

 

View original content:https://www.prnewswire.com/news-releases/its-the-summer-of-go-southwest-airlines-highlights-leisure-travel-destinations-and-offers-customers-the-chance-to-win-weekly-getaway-prize-packages-302181780.html

SOURCE Southwest Airlines Co.

FAQ

What is the 'Summer of Go' sweepstakes by Southwest Airlines?

The 'Summer of Go' sweepstakes offers weekly chances to win destination prize packages, including airfare, hotel stays, and Visa gift cards.

When does the 'Summer of Go' sweepstakes start?

The 'Summer of Go' sweepstakes starts on June 25, 2024.

What is included in the first prize package of the 'Summer of Go' sweepstakes?

The first prize package includes a trip to Colorado Springs with round-trip airfare, a three-night hotel stay, and Visa gift cards for activities and transportation.

How can customers enter the 'Summer of Go' sweepstakes?

Customers can enter the sweepstakes by visiting Southwest.fm/SummerofGo.

What is 'Wanna Go Wednesdays' by Southwest Airlines?

'Wanna Go Wednesdays' offers low fare deals for customers to book their next getaway.