First AI-Powered TV Ad Management Platform, Moneyball, Joins Forces with LUSI

Rhea-AI Summary

MMA Global, Inc. (OTC Pink: LUSI) announced a strategic partnership with LILAKFORTUNE, LDA (Moneyball), an AI-powered TV ads management platform. The deal involves a share swap, granting LUSI a 25% equity stake in Moneyball valued at $8 million and receiving 6,153,846 voting shares at $0.325 each. Both companies plan to collaborate to raise up to $75 million, with $2 million allocated to expand Moneyball’s AI technology in European sports, focusing on professional football clubs. Shares from this agreement will be restricted for one year.

Positive

• Strategic partnership with Moneyball to leverage AI technology.
• Acquisition of a 25% equity stake in Moneyball valued at $8 million.
• Collaboration to potentially raise up to $75 million in capital.

Negative

• None.

LAS VEGAS, Feb. 14, 2022 (GLOBE NEWSWIRE) -- MMA Global, Inc. (OTC Pink: LUSI) (the “Company” or “ZUKI.APP”) (name and ticker symbol change pending) is pleased to announce that it has joined forces with LILAKFORTUNE, LDA (doing business as “Moneyball”), the first artificial intelligence (AI)- powered TV ads management platform, connecting sporting organizations, clubs, teams, and other influencers (large and small) and the brands who sponsor them with their fans and followers through over-the-top (OTT) media services.

Applications for Moneyball tech include:

• Post advertising dynamically embedded through video ads.
• Using machine learning-based approaches to automate and optimize the processes for potential consumer identification, information extraction, and market segmentation.
• Targeted advertising in order to present the most relevant advertising messages to consumers.
• Managing semantics-driven video ads.
• Distribute the data efficiently in order to maximize the ROI for brands for media Consumers.
• Integration with existing technologies already deployed.
• High-Level Data and Analytics.
• Object detection – Different engines focused on specific groups of game objects and formations.
• Optical flow-based Computer Vision to identify movement of a ball/moving object.
  
  

Moneyball General Manager Joel de Silva said, “We decided to partner with ZUKI.APP, since we are both in a mission to empower digital experiences and convert the right audience into engaged fans.”

Transaction Overview

The deal takes the form of a share swap, which sees the Company taking a 25% equity ownership stake in the voting shares of Moneyball, which is valued at eight million U.S. dollars ($8,000,000), and Moneyball receiving 6,153,846 voting shares of the Company at a price of $0.325 per share. By law and agreement, the shares issued on both sides in connection of this deal will be restricted for a year. In this transaction, the Company will have VIE control for purposes of consolidating the results of these two companies.

This deal contemplates, LUSI, Moneyball and LUSI’s other group companies collaborating to raise up to $75 million in capital together, with up to $2 million of that new capital earmarked for application to the execution of Moneyball’s ambitious strategic plan to grow and to diversify its revenue streams through adoption of its AI-powered by sporting clubs across Europe, with the main focus being on top flight professional football (soccer) clubs. Moneyball has three such clubs aboard so far, one in Brazil and two in Portugal.

About ZUKI.APP

Learn more about ZUKI.APP and its sister companies at https://www.zuki.app/zuki-group.

Forward-Looking Statements Notice

This press release includes statements that may be deemed "forward-looking statements" and for this reason is subject to the forward looking notice disclaimer found at https://www.zuki.app.

Media Contact

Please direct media inquiries as follows:

ZUKI.APP:

Jim Phipps
MMA Global, Inc.
3275 S. Jones Blvd.
Suite 104
Las Vegas, NV 89146
JPhipps@zuki.app
+18018003350
https://www.zuki.app

Moneyball:

Joel de Silva
LILAKFORTUNE, LDA
Lugar de Catapeixe, s/n
4550-215 Castelo de Paiva
Portugal
https://www.getmoneyball.com 

FAQ

What is the significance of the partnership between LUSI and Moneyball?

The partnership enables LUSI to leverage Moneyball's AI technology for targeted advertising in sports, enhancing digital experiences.

How much equity does LUSI acquire in Moneyball?

LUSI acquires a 25% equity stake in Moneyball, valued at $8 million.

What are the financial implications of the LUSI and Moneyball deal?

The deal involves a share swap and aims to raise up to $75 million, supporting the growth of AI applications in sports.

When will the shares issued in the LUSI and Moneyball deal be unrestricted?

The shares issued in connection with this deal will be restricted for one year.

What is Moneyball's focus in its strategic plan?

Moneyball focuses on expanding its AI technology and diversifying revenue streams through partnerships with professional football clubs in Europe.