lululemon Expands International Footprint, Launching in Spain

Rhea-AI Summary

lululemon (NASDAQ:LULU) is expanding its presence in Spain with plans to open retail stores in Madrid and Barcelona, alongside launching a local e-commerce site. This move marks the company’s entry into a new European market since 2019. The e-commerce platform, lululemon.es, will go live in July, offering products in Spanish. Two stores will open in September, showcasing the brand's focus on well-being and innovation. The expansion aligns with lululemon's 'Power of Three ×2' strategy, which aims to quadruple international revenue by 2026.

Positive

• Expansion into Spain with new stores in Madrid and Barcelona.
• Launch of a dedicated e-commerce site to cater to Spanish consumers.
• Alignment with the 'Power of Three ×2' growth plan aiming for quadrupling international revenue by 2026.

Negative

• None.

lululemon to open stores in Madrid and Barcelona, and also launch a local e-commerce site

VANCOUVER, British Columbia--(BUSINESS WIRE)-- lululemon athletica inc. (NASDAQ:LULU) today announced plans to introduce the brand to more communities around the world by opening two new stores and a local e-commerce site in Spain. With significant runway ahead and the Company’s "Power of Three ×2” growth plan, which includes a quadrupling of its international revenue from 2021 levels by year-end 2026, lululemon enters Spain as the first new market in Europe since 2019.

Beginning with the launch of lululemon.es in late July, the Company’s innovative apparel and accessories for men and women will be available to purchase from a dedicated e-commerce platform in Spanish for the first time. In September, lululemon will open its first Spanish retail locations in the heart of Madrid and Barcelona’s shopping districts, on Calle Serrano and Paseo de Gracia respectively.

“As a brand which supports wellbeing, lululemon has a strong synergy with the active, balanced lifestyle enjoyed in Spain,” said André Maestrini, Executive Vice President, International. “We’re looking forward to connecting with Spanish guests, through our website and at our first retail stores opening in Madrid and Barcelona. The strength of our model across product innovation, guest experience, community and culture provides a unique advantage as we introduce lululemon to our newest market.”

The stores will offer product developed through lululemon’s distinctive lens for innovation, the Science of Feel, engineered with proprietary technical fabrics, innovative construction techniques, and strategic fits and features to solve guests needs.

Market expansion is one of three key pillars in lululemon’s growth strategy. With significant runway in both new and core markets, lululemon continues to introduce the brand to more guests around the world.

lululemon currently operates almost 40 stores and three local language sites in eight countries in Europe: France, Germany, Ireland, the Netherlands, Norway, Sweden, Switzerland, and the UK. In addition, lululemon ships to additional countries across Europe via its EU website.

For more information, visit https://corporate.lululemon.com/ and sign up for email alerts at eu.ululemon.com to be the first to receive news about the website launch.

About lululemon athletica inc.

lululemon athletica inc. (NASDAQ:LULU) is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in innovation of fabrics and functional designs, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit LULULEMON.COM.

Forward-Looking Statements

This press release includes estimates, projections, statements relating to the Company's business plans, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "outlook," "believes," "intends," "estimates," "predicts," "potential" or the negative of these terms or other comparable terminology. These forward-looking statements also include the Company's guidance and outlook statements. These statements are based on management's current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: the Company's ability to maintain the value and reputation of its brand; the current COVID-19 coronavirus pandemic and related government, private sector, and individual consumer responsive actions; its highly competitive market and increasing competition; increasing costs and decreasing selling prices; its ability to anticipate consumer preferences and successfully develop and introduce new, innovative and updated products; the acceptability of its products to guests; its ability to accurately forecast guest demand for its products; changes in consumer shopping preferences and shifts in distribution channels; its ability to expand in light of its limited operating experience and limited brand recognition in new international markets and new product categories; its ability to realize the potential benefits and synergies sought with the acquisition of MIRROR; its ability to manage its growth and the increased complexity of its business effectively; its ability to successfully open new store locations in a timely manner; seasonality; disruptions of its supply chain; its reliance on and limited control over third-party suppliers to provide fabrics for and to produce its products; suppliers or manufacturers not complying with its Vendor Code of Ethics or applicable laws; its ability to deliver its products to the market and to meet guest expectations if it has problems with its distribution system; increasing labor costs and other factors associated with the production of its products in South Asia and South East Asia; its ability to safeguard against security breaches with respect to its technology systems; its compliance with privacy and data protection laws; any material disruption of its information systems; its ability to have technology-based systems function effectively and grow its e-commerce business globally; climate change, and related legislative and regulatory responses; increased scrutiny regarding its environmental, social, and governance, or sustainability responsibilities; an economic recession, depression, or downturn or economic uncertainty in its key markets; global economic and political conditions and global events such as health pandemics; its ability to source and sell its merchandise profitably or at all if new trade restrictions are imposed or existing trade restrictions become more burdensome; changes in tax laws or unanticipated tax liabilities; its ability to comply with trade and other regulations; fluctuations in foreign currency exchange rates; imitation by its competitors; its ability to protect its intellectual property rights; conflicting trademarks and patents and the prevention of sale of certain products; its exposure to various types of litigation; and other risks and uncertainties set out in filings made from time to time with the United States Securities and Exchange Commission and available at www.sec.gov, including, without limitation, its most recent reports on Form 10-K and Form 10-Q. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances, except as may be required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220705005298/en/

lululemon EMEA

Alys Wikmark

adewey@lululemon.com

or

Edelman EMEA

LululemonEMEA@edelman.com

Source: lululemon athletica inc.

FAQ

When will lululemon open new stores in Spain?

lululemon plans to open stores in Madrid and Barcelona in September 2023.

What is the significance of lululemon's expansion in Spain?

This expansion marks lululemon's first entry into a new European market since 2019, reflecting its growth strategy.

What products will be available on the new lululemon e-commerce site?

The new site, lululemon.es, will offer innovative apparel and accessories for men and women tailored for the Spanish market.

What is lululemon's growth plan for international revenue?

lululemon aims to quadruple its international revenue from 2021 levels by the end of 2026.