Marc Bircham and Tamer Hassan Lead the Charge for Sports.com at the Prestigious Soccerex Kickoff in Cairo, Egypt

Rhea-AI Summary

Sports.com, owned by Lottery.com (NASDAQ: LTRY), has announced a multi-year partnership as the official title sponsor of Soccerex for the next 24 months. The partnership includes support for six major Soccerex events worldwide, with key events in Cairo, Amsterdam, and Miami in 2025.

The first event kicks off February 23 in Cairo, featuring Marc Bircham, Director and Head of Football Acquisition at Sports.com, and Tamer Hassan, Director at Lottery.com. They will host a Q&A session at the Soccerex Sports Expo, sharing insights on the global soccer industry.

Following Cairo, events will be held at Amsterdam's Johan Cruyff Arena in May 2025 and Miami's Hard Rock Hotel Resort in Fort Lauderdale in November 2025. Sports.com will host private events featuring Premier League coaches and international sports figures, with a focus on motorsports.

Positive

• 24-month title sponsorship agreement with Soccerex for multiple global events
• Strategic expansion into international sports market through high-profile events
• Access to networking opportunities with Premier League and international sports figures

Negative

• None.

FORTH WORTH, Texas, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Sports.com, a leading global sports media and technology platform owned by Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”), a leading technology company in digital lottery, recently announced a multi-year partnership with Soccerex becoming its official title sponsor for the next 24 months. Sports.com will support six major Soccerex events worldwide, including marquee stops in Cairo, Amsterdam and Miami in 2025.

The first event under this new partnership kicks off February 23 in Cairo, Egypt, launching a dynamic series of global soccer business and networking events. These events bring together industry leaders, clubs and players to shape the future of the sport.

Leading the charge for Sports.com at this prestigious Soccerex kickoff will be Marc Bircham, the former QPR and Millwall star, who now serves as the Director and Head of Football Acquisition at Sports.com. Bircham will be joined by Tamer Hassan, the internationally acclaimed Hollywood actor and Director at Lottery.com, best known for his standout performances in The Football Factory and The Business.

As part of their appearance at Soccerex MENA in Cairo, Marc Bircham and Tamer Hassan will host an exclusive Q&A session at the Soccerex Sports Expo on Sunday, February 23, offering attendees the opportunity to hear insights on the global soccer industry, their personal experiences in sports and entertainment, and the future vision of Sports.com’s involvement in the game.

Following the 2025 kickoff event in Cairo, Egypt, Soccerex will host their next event in Amsterdam in May 2025 which will take place at the iconic Johan Cruyff Arena, one of Europe’s most renowned soccer stadiums. During the Amsterdam and Miami events, Sports.com will host a number of private events, featuring international soccer coaches and managers from the Premier League. Additionally, special guests from other sports around the world will be in attendance, with a particular focus on motorsports.

The Miami event is scheduled for November 2025 and will be held at the prestigious Hard Rock Hotel Resort in Fort Lauderdale, promising a world-class experience that blends elite soccer networking with luxury hospitality.

Marc Bircham, Director of Sports.com and Head of Football Acquisitions, commented:

“I am incredibly excited to represent Sports.com at Soccerex and be part of this global journey. Soccerex is known for bringing together some of the biggest names and brightest minds in the football world, and I am looking forward to sharing my own experiences, both on and off the pitch. The lineup of events we have planned, especially with the incredible settings in Amsterdam and South Florida will provide unmatched opportunities for meaningful conversations about the future of the game. Sports.com is here to make a lasting impact and this partnership is only the beginning.”

Tamer Hassan, Director at Lottery.com and Acclaimed Actor, said:

“Soccer has always been a passion of mine, and to be part of Soccerex representing Sports.com is a real privilege. The beautiful game connects people from all walks of life, and Soccerex is the perfect platform to bring those connections to the forefront. With Sports.com, we are committed to creating unique opportunities that unite sports, entertainment and technology. From Cairo to Amsterdam and Miami, I am looking forward to the incredible journey ahead and the impact we are set to make.”

About Sports.com

Sports.com is a premier digital sports platform dedicated to delivering cutting-edge content, fan engagement and technological innovation in the sports industry. With a commitment to growing the global soccer ecosystem, Sports.com partners with leading organizations and influencers to create unparalleled experiences for fans and professionals alike.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on June 14, 2024, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

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FAQ

What is the duration of Sports.com's sponsorship agreement with Soccerex for LTRY?

Sports.com has signed a 24-month partnership agreement as Soccerex's official title sponsor.

Which cities will host the Soccerex events sponsored by LTRY's Sports.com in 2025?

The 2025 Soccerex events will be hosted in Cairo (February), Amsterdam (May), and Miami (November).

When is the first Soccerex event under LTRY's Sports.com sponsorship?

The first event under the new partnership kicks off on February 23, 2025, in Cairo, Egypt.

What type of events will Sports.com host during the Amsterdam and Miami Soccerex conferences?

Sports.com will host private events featuring international soccer coaches and managers from the Premier League, along with special guests from motorsports.