Lantronix Expands Latin American Market Reach Through Strategic Partnership With Ion LATAM
Lantronix (NASDAQ: LTRX) has announced a strategic partnership with Ion LATAM to expand its market presence in Latin America. The partnership covers Mexico, Central America, and South America, aiming to increase access to Lantronix's IoT and AI Edge solutions in these regions.
Ion LATAM, as a premier sales and marketing manufacturer's representative organization, will promote Lantronix's comprehensive IoT and intelligence edge product portfolio while providing technical support to customers. The collaboration is designed to meet the growing demand for secure, reliable IoT solutions in Latin America.
The partnership leverages Ion LATAM's industry expertise and customer relationships to accelerate the adoption of Lantronix's innovative solutions, including AI-powered Out-of-Band solutions and engineering services across the Latin American market.
Lantronix (NASDAQ: LTRX) ha annunciato una partnership strategica con Ion LATAM per espandere la sua presenza sul mercato in America Latina. La partnership copre Messico, America Centrale e America del Sud, con l'obiettivo di aumentare l'accesso alle soluzioni IoT e AI Edge di Lantronix in queste regioni.
Ion LATAM, in qualità di organizzazione leader nella rappresentanza di vendite e marketing, promuoverà il portafoglio completo di prodotti IoT e intelligenza edge di Lantronix, fornendo al contempo supporto tecnico ai clienti. La collaborazione è progettata per soddisfare la crescente domanda di soluzioni IoT sicure e affidabili in America Latina.
La partnership sfrutta l'expertise di settore e le relazioni con i clienti di Ion LATAM per accelerare l'adozione delle soluzioni innovative di Lantronix, comprese le soluzioni Out-of-Band alimentate da AI e i servizi di ingegneria nel mercato latinoamericano.
Lantronix (NASDAQ: LTRX) ha anunciado una asociación estratégica con Ion LATAM para expandir su presencia en el mercado de América Latina. La asociación abarca México, América Central y América del Sur, con el objetivo de aumentar el acceso a las soluciones IoT y AI Edge de Lantronix en estas regiones.
Ion LATAM, como una organización líder en representación de ventas y marketing, promoverá el portafolio completo de productos IoT y de inteligencia edge de Lantronix, al mismo tiempo que proporcionará soporte técnico a los clientes. La colaboración está diseñada para satisfacer la creciente demanda de soluciones IoT seguras y confiables en América Latina.
La asociación aprovecha la experiencia de la industria y las relaciones con los clientes de Ion LATAM para acelerar la adopción de las soluciones innovadoras de Lantronix, incluidas las soluciones Out-of-Band impulsadas por IA y los servicios de ingeniería en el mercado latinoamericano.
란트로닉스 (NASDAQ: LTRX)는 아이온 LATAM과 전략적 파트너십을 체결하여 라틴 아메리카 시장에서의 입지를 확장한다고 발표했습니다. 이 파트너십은 멕시코, 중앙 아메리카 및 남아메리카를 포함하며, 이러한 지역에서 란트로닉스의 IoT 및 AI Edge 솔루션에 대한 접근성을 높이는 것을 목표로 하고 있습니다.
아이온 LATAM은 주요 판매 및 마케팅 제조업체 대표 조직으로서, 고객에게 기술 지원을 제공하는 동시에 란트로닉스의 포괄적인 IoT 및 인텔리전스 엣지 제품 포트폴리오를 홍보할 것입니다. 이 협력은 라틴 아메리카에서 안전하고 신뢰할 수 있는 IoT 솔루션에 대한 증가하는 수요를 충족하기 위해 설계되었습니다.
파트너십은 아이온 LATAM의 산업 전문성과 고객 관계를 활용하여 라틴 아메리카 시장 전반에 걸쳐 AI 기반의 Out-of-Band 솔루션 및 엔지니어링 서비스를 포함한 란트로닉스의 혁신적인 솔루션 채택을 가속화합니다.
Lantronix (NASDAQ: LTRX) a annoncé un partenariat stratégique avec Ion LATAM pour étendre sa présence sur le marché en Amérique Latine. Ce partenariat couvre le Mexique, l'Amérique Centrale et l'Amérique du Sud, visant à augmenter l'accès aux solutions IoT et AI Edge de Lantronix dans ces régions.
Ion LATAM, en tant qu'organisation de représentation des ventes et du marketing de premier plan, fera la promotion du portefeuille complet de produits IoT et de solutions d'intelligence edge de Lantronix tout en fournissant un support technique aux clients. La collaboration est conçue pour répondre à la demande croissante de solutions IoT sécurisées et fiables en Amérique Latine.
Le partenariat tire parti de l'expertise sectorielle et des relations clients d'Ion LATAM pour accélérer l'adoption des solutions innovantes de Lantronix, y compris les solutions Out-of-Band alimentées par l'IA et les services d'ingénierie sur le marché latino-américain.
Lantronix (NASDAQ: LTRX) hat eine strategische Partnerschaft mit Ion LATAM angekündigt, um seine Marktpräsenz in Lateinamerika auszubauen. Die Partnerschaft umfasst Mexiko, Mittelamerika und Südamerika und zielt darauf ab, den Zugang zu den IoT- und AI-Edge-Lösungen von Lantronix in diesen Regionen zu erhöhen.
Ion LATAM wird als führende Vertriebs- und Marketingvertretung das umfassende Produktportfolio von Lantronix im Bereich IoT und intelligente Edge-Technologien bewerben und gleichzeitig technischen Support für die Kunden bieten. Die Zusammenarbeit ist darauf ausgelegt, der wachsenden Nachfrage nach sicheren, zuverlässigen IoT-Lösungen in Lateinamerika gerecht zu werden.
Die Partnerschaft nutzt das Fachwissen und die Kundenbeziehungen von Ion LATAM, um die Einführung von Lantronix' innovativen Lösungen, einschließlich KI-gesteuerter Out-of-Band-Lösungen und Ingenieurdienstleistungen auf dem lateinamerikanischen Markt, zu beschleunigen.
- Strategic expansion into Latin American markets through established regional partner
- Access to new customer base in Mexico, Central and South America
- Enhanced local technical support capabilities through Ion LATAM
- None.
Insights
This strategic partnership marks a calculated expansion into Latin America's rapidly evolving IoT market, which is projected to grow significantly in the coming years. The selection of Ion LATAM as a partner is particularly strategic for several reasons:
The LATAM IoT market presents substantial growth opportunities, with industrial IoT adoption rates accelerating across Mexico, Brazil, and other key markets. By partnering with an established regional player, Lantronix gains immediate access to an extensive customer network without the substantial capital investment required for direct market entry.
The partnership's structure is noteworthy for its comprehensive approach:
- Local technical support capabilities, which are important in emerging markets where IoT implementation often requires significant customization and ongoing support
- Access to Ion LATAM's established relationships across multiple countries, reducing market entry barriers and accelerating revenue generation potential
- Enhanced competitive positioning against both global and regional IoT solution providers
From an operational perspective, this partnership model offers Lantronix a capital-efficient way to expand market presence while maintaining focus on core product development. The timing aligns with increasing regional investment in industrial automation and smart infrastructure projects, particularly in Mexico and Brazil.
While the immediate revenue impact may be gradual, this partnership positions Lantronix to capture market share in one of the world's fastest-growing IoT markets. The provision of local technical support through Ion LATAM addresses a critical success factor in the region, where technical expertise and local presence significantly influence purchasing decisions.
IRVINE, Calif., Feb. 18, 2025 (GLOBE NEWSWIRE) -- Lantronix Inc. (NASDAQ: LTRX), a global leader of compute and connectivity for IoT solutions enabling AI Edge Intelligence, today announced a strategic partnership with Ion LATAM, a premier sales and marketing manufacturer’s representative organization covering Mexico, Central America and South America. Designed to broaden Lantronix's market presence in Latin America, this relationship will expand access of its cutting-edge IoT and AI Edge solutions to the companies’ mutual customers.
“We are pleased to add Ion LATAM to our network of trusted partners and are excited about growing our business in Latin America in response to the increasing demand for secure, reliable IoT solutions,” said Kurt Hoff, VP of Global Sales & Marketing at Lantronix. “This relationship represents a significant milestone in Lantronix’s ongoing commitment to delivering innovative products and services throughout Latin America and the world at large.”
Under this agreement, Ion LATAM will promote Lantronix’s comprehensive IoT and intelligence edge product portfolio and will also provide expert technical support to customers in Latin America. By leveraging Ion LATAM’s deep industry expertise and customer relationships, the alliance is poised to accelerate the adoption of Lantronix’s innovative solutions across Mexico, Central America and South America.
“We are thrilled to partner with Lantronix,” said Toby Lasley, president of Ion LATAM. “As a manufacturer representative, we see immense value in offering Lantronix’s world-class IoT and AI Edge Intelligent products,, engineering services and AI-powered Out-of-Band solutions to our customers. This collaboration aligns perfectly with our mission to deliver leading-edge technology to our markets.”
About Lantronix
Lantronix Inc. is a global leader of compute and connectivity IoT solutions that target high-growth markets, including Smart Cities, Enterprise and Transportation. Lantronix’s products and services empower companies to succeed in the growing IoT markets by delivering customizable solutions that enable AI Edge Intelligence. Lantronix’s advanced solutions include Intelligent Substations infrastructure, Infotainment systems and Video Surveillance, supplemented with advanced Out-of-Band Management (OOB) for Cloud and Edge Computing.
For more information, visit the Lantronix website.
“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking statements within the meaning of federal securities laws, including, without limitation, statements related to Lantronix leadership. These forward-looking statements are based on our current expectations and are subject to substantial risks and uncertainties that could cause our actual results, future business, financial condition, or performance to differ materially from our historical results or those expressed or implied in any forward-looking statement contained in this news release. The potential risks and uncertainties include, but are not limited to, such factors as the effects of negative or worsening regional and worldwide economic conditions or market instability on our business, including effects on purchasing decisions by our customers; our ability to mitigate any disruption in our and our suppliers’ and vendors’ supply chains due to the COVID-19 pandemic or other outbreaks, wars and recent tensions in Europe, Asia and the Middle East, or other factors; future responses to and effects of public health crises; cybersecurity risks; changes in applicable U.S. and foreign government laws, regulations, and tariffs; our ability to successfully implement our acquisitions strategy or integrate acquired companies; difficulties and costs of protecting patents and other proprietary rights; the level of our indebtedness, our ability to service our indebtedness and the restrictions in our debt agreements; and any additional factors included in our Annual Report on Form 10-K for the fiscal year ended June 30, 2024, filed with the Securities and Exchange Commission (the “SEC”) on Sept. 9, 2024, including in the section entitled “Risk Factors” in Item 1A of Part I of that report, as well as in our other public filings with the SEC. Additional risk factors may be identified from time to time in our future filings. In addition, actual results may differ as a result of additional risks and uncertainties of which we are currently unaware or which we do not currently view as material to our business. For these reasons, investors are cautioned not to place undue reliance on any forward-looking statements. The forward-looking statements we make speak only as of the date on which they are made. We expressly disclaim any intent or obligation to update any forward-looking statements after the date hereof to conform such statements to actual results or to changes in our opinions or expectations, except as required by applicable law or the rules of the Nasdaq Stock Market LLC. If we do update or correct any forward-looking statements, investors should not conclude that we will make additional updates or corrections.
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