Labor Smart Inc. Expands Go Fast Energy with Q2 Direct-to-Consumer Growth Strategy
Labor Smart Inc. (OTC PINK:LTNC) has announced a comprehensive Q2 marketing campaign focused on expanding its Go Fast Energy brand through direct-to-consumer (DTC) channels. The strategy builds upon existing retail success to create an integrated omnichannel experience.
The company has completed several Q1 preparatory initiatives, including:
- Brand and packaging refresh
- Website redesign
- E-commerce platform optimization
- Enhanced social media presence
The Q2 strategy encompasses three main pillars:
- Social media expansion with targeted content and influencer partnerships
- DTC growth through subscription services and exclusive promotions
- Performance marketing utilizing AI-powered targeting
According to CMO Javier Leal, the initiative aims to leverage retail insights for digital growth while ensuring seamless integration between online and in-store experiences.
Labor Smart Inc. (OTC PINK:LTNC) ha annunciato una campagna di marketing completa per il secondo trimestre, focalizzata sull'espansione del suo marchio Go Fast Energy attraverso canali diretti al consumatore (DTC). La strategia si basa sul successo al dettaglio esistente per creare un'esperienza omnicanale integrata.
L'azienda ha completato diverse iniziative preparatorie nel primo trimestre, tra cui:
- Rinfresco del marchio e del packaging
- Rip redesign del sito web
- Ottimizzazione della piattaforma e-commerce
- Presenza potenziata sui social media
La strategia per il secondo trimestre comprende tre pilastri principali:
- Espansione sui social media con contenuti mirati e partnership con influencer
- Crescita DTC attraverso servizi in abbonamento e promozioni esclusive
- Marketing performante utilizzando targeting basato su AI
Secondo il CMO Javier Leal, l'iniziativa mira a sfruttare le intuizioni del retail per la crescita digitale, garantendo al contempo un'integrazione fluida tra le esperienze online e in negozio.
Labor Smart Inc. (OTC PINK:LTNC) ha anunciado una campaña de marketing integral para el segundo trimestre, centrada en expandir su marca Go Fast Energy a través de canales directos al consumidor (DTC). La estrategia se basa en el éxito minorista existente para crear una experiencia omnicanal integrada.
La empresa ha completado varias iniciativas preparatorias en el primer trimestre, incluyendo:
- Renovación de marca y empaque
- Rediseño del sitio web
- Optimización de la plataforma de comercio electrónico
- Aumento de la presencia en redes sociales
La estrategia del segundo trimestre abarca tres pilares principales:
- Expansión en redes sociales con contenido dirigido y asociaciones con influencers
- Crecimiento DTC a través de servicios de suscripción y promociones exclusivas
- Marketing de rendimiento utilizando segmentación impulsada por IA
Según el CMO Javier Leal, la iniciativa tiene como objetivo aprovechar las ideas del retail para el crecimiento digital, asegurando al mismo tiempo una integración fluida entre las experiencias en línea y en la tienda.
Labor Smart Inc. (OTC PINK:LTNC)는 소비자 직접 판매(DTC) 채널을 통해 Go Fast Energy 브랜드를 확장하는 데 중점을 둔 포괄적인 2분기 마케팅 캠페인을 발표했습니다. 이 전략은 기존 소매 성공을 기반으로 통합된 옴니채널 경험을 창출합니다.
회사는 1분기에 여러 준비 작업을 완료했습니다. 이에는:
- 브랜드 및 포장 리프레시
- 웹사이트 재설계
- 전자상거래 플랫폼 최적화
- 소셜 미디어 존재감 강화
2분기 전략은 세 가지 주요 기둥을 포함합니다:
- 타겟 콘텐츠 및 인플루언서 파트너십을 통한 소셜 미디어 확장
- 구독 서비스 및 독점 프로모션을 통한 DTC 성장
- AI 기반 타겟팅을 활용한 성과 마케팅
CMO Javier Leal에 따르면, 이 이니셔티브는 소매 통찰력을 디지털 성장에 활용하고 온라인과 매장 경험 간의 원활한 통합을 보장하는 것을 목표로 하고 있습니다.
Labor Smart Inc. (OTC PINK:LTNC) a annoncé une campagne de marketing complète pour le deuxième trimestre, axée sur l'expansion de sa marque Go Fast Energy à travers des canaux directs aux consommateurs (DTC). La stratégie s'appuie sur le succès du commerce de détail existant pour créer une expérience omnicanale intégrée.
L'entreprise a terminé plusieurs initiatives préparatoires au premier trimestre, y compris:
- Rafraîchissement de la marque et de l'emballage
- Refonte du site Web
- Optimisation de la plateforme de commerce électronique
- Renforcement de la présence sur les réseaux sociaux
La stratégie du deuxième trimestre comprend trois piliers principaux:
- Expansion des médias sociaux avec un contenu ciblé et des partenariats avec des influenceurs
- Croissance DTC grâce à des services d'abonnement et des promotions exclusives
- Marketing de performance utilisant un ciblage alimenté par l'IA
Selon le CMO Javier Leal, l'initiative vise à tirer parti des informations du commerce de détail pour une croissance numérique tout en garantissant une intégration fluide entre les expériences en ligne et en magasin.
Labor Smart Inc. (OTC PINK:LTNC) hat eine umfassende Marketingkampagne für das zweite Quartal angekündigt, die sich auf die Erweiterung seiner Marke Go Fast Energy über Direct-to-Consumer (DTC)-Kanäle konzentriert. Die Strategie baut auf dem bestehenden Einzelhandelserfolg auf, um ein integriertes Omnichannel-Erlebnis zu schaffen.
Das Unternehmen hat mehrere vorbereitende Maßnahmen im ersten Quartal abgeschlossen, darunter:
- Aktualisierung der Marke und Verpackung
- Neugestaltung der Website
- Optimierung der E-Commerce-Plattform
- Verbesserte Präsenz in sozialen Medien
Die Strategie für das zweite Quartal umfasst drei Hauptsäulen:
- Erweiterung der sozialen Medien mit zielgerichtetem Inhalt und Partnerschaften mit Influencern
- DTC-Wachstum durch Abonnementdienste und exklusive Promotionen
- Performance-Marketing mit KI-gestütztem Targeting
Laut CMO Javier Leal zielt die Initiative darauf ab, Einzelhandelsinsights für digitales Wachstum zu nutzen und gleichzeitig eine nahtlose Integration zwischen Online- und In-Store-Erlebnissen sicherzustellen.
- Expansion into DTC channel creates new revenue stream
- Implementation of subscription model for recurring revenue
- Integration of AI-powered targeting for improved marketing efficiency
- Strong retail presence provides established customer base for DTC conversion
- Mentions of products 'selling out' suggests potential supply chain constraints
- Additional marketing expenses required for DTC expansion
- Increased competition in direct-to-consumer energy drink space
JACKSON, WY / ACCESS Newswire / March 18, 2025 / Labor Smart Inc. (OTC PINK:LTNC) is rolling out a Q2 marketing campaign focused on direct-to-consumer (DTC) expansion, social media engagement, and performance-driven advertising for Go Fast Energy. Already available in retail, Go Fast Energy has built strong momentum, and the next phase of growth will integrate that success into an optimized digital sales strategy, creating a seamless experience between online and in-store availability.
"Go Fast Energy's presence in retail has given us valuable insights into consumer demand and purchasing habits," said Javier Leal, Chief Marketing Officer of Labor Smart Inc. "Now, we're using that data to fine-tune our direct-to-consumer approach, making it easier for customers to buy online, stay engaged with the brand, and keep their supply stocked however they prefer-whether in stores or delivered straight to their door."
Leveraging Retail Success for a Stronger DTC Model
Go Fast Energy's retail distribution has provided high brand visibility, consumer trust, and valuable purchase data. This retail presence serves as a launchpad for direct-to-consumer growth by:
Driving Trial & Repeat Purchases - Retail sales introduce new customers, who can then be converted into long-term subscribers online.
Enhancing Consumer Convenience - Online availability ensures consumers never run out of their favorite energy drink.
Creating Deeper Brand Engagement - Digital platforms allow for direct communication, personalized promotions, and loyalty programs.
Q1: Laying the Digital Foundation & Brand Refresh
In preparation for DTC expansion, Labor Smart has updated Go Fast Energy's branding and digital infrastructure, including:
New Brand Look & Packaging - A refreshed, modernized design to enhance retail and online appeal in today's market.
Website Redesign for Q2 Launch - A new digital experience optimized for conversion and brand storytelling.
E-Commerce Platform Improvements - A streamlined buying experience with faster checkout and subscription options.
Social Media Growth & Engagement - Increased content production and interactive campaigns to strengthen consumer relationships.
Performance Marketing Readiness - Data-driven advertising strategy refined to drive online conversions.
Q2: Scaling DTC & Strengthening Retail Synergy
With retail already generating demand, the focus now shifts to integrating that success into a scalable online strategy:
1. Social Media & Content Strategy
Targeted Short-Form Video & Campaigns - High-energy, action-packed content that resonates with Go Fast Energy's brand identity-built for those who push limits, thrive on intensity, and refuse to slow down.
Influencer & Athlete Collaborations - Expanding reach through trusted brand ambassadors aligned with the brand's competitive and high-performance mindset.
Community Building - Interactive content and customer-driven brand engagement designed to create loyalty and deeper connections.
2. Direct-to-Consumer Expansion
Subscription & Auto-Replenishment - Encouraging online retention and long-term customer relationships.
Exclusive Online Drops & Promotions - Creating incentives that drive digital sales.
Personalized Email & SMS Marketing - Strengthening direct communication and customer loyalty.
3. Performance Marketing & Conversion Optimization
AI-Powered Targeting & Retargeting - Maximizing ad efficiency and customer acquisition.
Retail-to-Digital Conversion Strategy - Using in-store promotions to drive online sign-ups and subscriptions.
Seamless Cross-Channel Shopping - Ensuring customers can move effortlessly between in-store and online purchases.
Building an Omnichannel Consumer Experience
By integrating its retail success with a strong direct-to-consumer strategy, Go Fast Energy is making the brand more accessible while deepening engagement with its customers. This omnichannel approach ensures consumers can buy Go Fast Energy when, where, and how they want-without barriers.
"Go Fast Energy already has a habit of selling out. Now, we're taking a new upgraded design, stronger digital presence, and expanded e-commerce capabilities to make it easier than ever for customers to stay stocked and engaged," added Leal. "We're combining the power of in-store visibility with the convenience of direct-to-consumer access, ensuring customers have a seamless experience no matter where they choose to buy."
About Labor Smart, Inc.
Labor Smart Inc. (OTC PINK:LTNC) is a forward-thinking brand development and product innovation company specializing in the consumer packaged goods industry. The company is committed to delivering high-quality products that resonate with consumers while driving growth through strategic partnerships and market expansion. Focused on the snack and beverage sectors, Labor Smart aims to meet the evolving demands of today's consumers with innovative, convenient, and high-quality offerings.
Forward-Looking and Safe Harbor Statement
This press release contains forward-looking statements within the meaning of the federal securities laws. These statements, which include the Company's strategic initiatives, market expansion, and brand transformation, involve risks and uncertainties that could cause actual results to differ materially from those expressed. These statements are based on current expectations and assumptions, which are subject to various risks, including market conditions, consumer demand, and execution of business strategies. Labor Smart, Inc. assumes no obligation to update or revise any forward-looking statements, except as required by law.
Contact Information
Investor Relations
IR@laborsmartinc.com
SOURCE: Labor Smart, Inc.
View the original press release on ACCESS Newswire
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