Life Time Grows Digital Footprint with the Launch 100 New On-Demand Fitness Classes and New Meditations on its Complimentary App
Life Time (NYSE: LTH) is expanding its digital fitness offerings by launching 100 new on-demand classes and additional meditations through its complimentary app. The release includes 50 immediate videos, with five new classes being added weekly. The classes range from 5-60 minutes and span multiple categories including strength, cardio, stretching, yoga, barre, and pilates. The expansion adds to Life Time's existing library of 130 digital on-demand videos and 175 weekly livestreamed classes. The new content features experienced instructors and includes alternative move demonstrations, enhanced music, and updated set designs.
Life Time (NYSE: LTH) sta espandendo le sue offerte di fitness digitale lanciando 100 nuove lezioni on-demand e ulteriori meditazioni tramite la sua app gratuita. Il rilascio include 50 video immediati, con cinque nuove lezioni aggiunte ogni settimana. Le lezioni variano da 5 a 60 minuti e coprono diverse categorie, tra cui forza, cardio, stretching, yoga, barre e pilates. L'espansione si aggiunge alla biblioteca esistente di Life Time di 130 video digitali on-demand e 175 corsi in diretta settimanali. I nuovi contenuti presentano istruttori esperti e includono dimostrazioni di movimenti alternativi, musica migliorata e set scenici aggiornati.
Life Time (NYSE: LTH) está expandiendo su oferta de fitness digital lanzando 100 nuevas clases a demanda y meditaciones adicionales a través de su aplicación gratuita. El lanzamiento incluye 50 videos inmediatos, con cinco nuevas clases añadidas semanalmente. Las clases varían de 5 a 60 minutos y abarcan múltiples categorías, incluyendo fuerza, cardio, estiramiento, yoga, barre y pilates. La expansión se suma a la biblioteca existente de Life Time de 130 videos digitales a demanda y 175 clases transmitidas en vivo semanalmente. El nuevo contenido presenta instructores experimentados e incluye demostraciones de movimientos alternativos, música mejorada y diseños de sets actualizados.
라이프 타임 (NYSE: LTH)은 무료 앱을 통해 100개의 새로운 온디맨드 수업과 추가 명상을 출시하여 디지털 피트니스 서비스를 확장하고 있습니다. 이번 출시에는 50개의 즉시 이용 가능한 비디오가 포함되며, 매주 5개의 새로운 수업이 추가됩니다. 수업은 5분에서 60분까지 다양하며, 힘, 카드io, 스트레칭, 요가, 바, 필라테스 등 여러 범주를 포함하고 있습니다. 이 확장은 라이프 타임의 기존 130개 디지털 온디맨드 비디오와 주 175개 라이브 방송 수업에 더해지는 것입니다. 새로운 콘텐츠는 경험이 풍부한 강사들이 제공하며 대체 동작 시연, 향상된 음악 및 업데이트된 세트 디자인을 포함합니다.
Life Time (NYSE: LTH) étend ses offres de fitness numérique en lançant 100 nouvelles classes à la demande et des méditations supplémentaires via son application gratuite. Ce lancement inclut 50 vidéos immédiatement disponibles, avec cinq nouvelles classes ajoutées chaque semaine. Les cours varient de 5 à 60 minutes et couvrent plusieurs catégories, y compris la force, le cardio, les étirements, le yoga, le barre et le pilates. Cette expansion s'ajoute à la bibliothèque existante de Life Time qui compte 130 vidéos numériques à la demande et 175 cours diffusés en direct chaque semaine. Le nouveau contenu présente des instructeurs expérimentés et comprend des démonstrations de mouvements alternatifs, une musique améliorée et des décors mis à jour.
Life Time (NYSE: LTH) erweitert sein digitales Fitnessangebot durch die Einführung von 100 neuen On-Demand-Kursen und zusätzlichen Meditationen über seine kostenlose App. Die Veröffentlichung umfasst 50 sofort verfügbare Videos, wobei wöchentlich fünf neue Kurse hinzugefügt werden. Die Kurse variieren zwischen 5 und 60 Minuten und decken mehrere Kategorien ab, darunter Kraft, Cardio, Dehnung, Yoga, Barre und Pilates. Die Erweiterung ergänzt die bestehende Bibliothek von Life Time mit 130 digitalen On-Demand-Videos und 175 wöchentlichen Live-Stream-Kursen. Die neuen Inhalte bieten erfahrene Trainer und beinhalten alternative Bewegungsdemonstrationen, verbesserte Musik und aktualisierte Set-Designs.
- Expansion of digital content library with 100 new on-demand classes
- Free accessibility through complimentary app
- Diversification of content across multiple fitness categories
- Regular content updates with 5 new classes weekly
- None.
Insights
This product launch represents a modest enhancement to Life Time's digital ecosystem but is unlikely to significantly impact financial performance. While adding 100 new on-demand classes expands their digital content library, this is an incremental improvement to their existing complimentary app offering rather than a transformative change. The key points to consider:
- The new content is being added to a free app, meaning no direct revenue generation
- This appears to be more about member retention and brand engagement than driving new revenue streams
- In the context of Life Time's 28,000 weekly classes and 8,500 instructors, this digital expansion is relatively small in scale
While the timing ahead of the holiday season is strategic, this type of content expansion is becoming standard practice in the fitness industry. The move helps Life Time stay competitive but isn't likely to create meaningful differentiation or financial impact.
Available to everyone on Life Time Digital, classes add to Life Time's expansive library
The classes range from five to 60 minutes to allow participants to customize and stack their routines to fit any schedule or category. Each is a part of Life Time's exclusive Class Collection, featuring over 40 unique options. Categories include:
- Strength: Classes available like MAXOUT, MB360, SHRED, and LIFT prioritize functional strength, muscular endurance, and confidence through resistance training.
- Cardio: Cycling classes and Xtreme HIIT, Tabata, and Ladder workouts recruit muscles, burn calories, improve cardiovascular health, and release endorphins.
- Stretching, Warm Up, & Cool Downs: Express classes that can be done prior to workouts or after workouts, or even as midday movement breaks on their own. Designed to promote flexibility, mobility, healthy joints, and reduced pain or soreness.
- Yoga: Vinyasa, Yin, Ashtanga and other yoga styles are offered in varied lengths and at various levels of experience or difficulty, promoting movement, breathwork, and mindfulness.
- Barre & Pilates: Classes comprised of low impact exercises and movements that promote balance, flexibility, strength, and core stability.
- Active Aging (ARORA): A variety of cardio, strength, barre, and yoga classes geared toward those 55 and older, but available to anyone committed to moving and staying active.
"The release of our expanded on-demand library of classes and meditations, along with everything else included in our complimentary app comes at a perfect time as we enter the holiday season with busy schedules, travel and maybe a little too much stress," said Jayme Zylstra, Executive Producer of Digital Programming at Life Time. "No matter what category or style of class you're looking for, we've got you covered with the great energy and instruction of our performers, great music and ultimately a great workout that can fit into people's daily routines."
Led by a select team of Life Time's experienced and highly regarded instructors including Danica Osborn and Joseph David (Strength and Cardio), Leslie Fhima (Barre), Jessie Syfko (MB360), Lindsay Payne (yoga), and Jayme Zylstra (ARORA), each class also features other performers for viewers to see alternate moves.
In addition to fitness classes, Life Time Digital also is adding dozens of new meditation sessions designed to help people find moments of calm, stress relief, and enhanced mental clarity. These sessions cover a wide spectrum, from stress elimination and breathing techniques to mindful movement and vision-expanding exercises.
The new classes bring a fresh take with music and set design and add to Life Time's existing library of 130 digital on-demand videos and 175 weekly livestreamed classes. The app also includes a variety of specific training programs, nutrition and lifestyle content, an LT Shop featuring LTH nutritional and wellness products and more.
In total, Life Time offers more than 28,000 classes every week led by one of more than 8,500 instructors across its portfolio of clubs and via the app.
For more information on the Class Collection, visit the Class Collection FAQ.
For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 175 athletic country clubs across
View original content to download multimedia:https://www.prnewswire.com/news-releases/life-time-grows-digital-footprint-with-the-launch-100-new-on-demand-fitness-classes-and-new-meditations-on-its-complimentary-app-302312283.html
SOURCE Life Time, Inc.
FAQ
What new content is Life Time (LTH) adding to its digital platform in November 2024?
How many digital fitness classes does Life Time (LTH) currently offer?
What types of fitness classes are included in Life Time's (LTH) new digital content?
