Life Time Announces Groundbreaking Singles Pickleball Tournament in October - LT Open - with $250,000 Prize Purse
Life Time (NYSE: LTH) has announced the inaugural LT Open, a groundbreaking singles pickleball tournament with a $250,000 prize purse, scheduled for October 11-19, 2025, at Life Time Peachtree Corners in Atlanta. The tournament will feature elite players competing for a $50,000 grand prize for both male and female champions.
The finals will be broadcast live on ESPN2 on October 19th. The event highlights Life Time's significant presence in pickleball, operating over 800 dedicated courts across North America. The announcement comes as pickleball participation reached 19.8 million Americans in 2024, showing a 45.8% year-over-year increase and a 311% growth over three years.
Life Time (NYSE: LTH) ha annunciato il primo LT Open, un torneo innovativo di pickleball singolo con un montepremi di 250.000 dollari, in programma dall'11 al 19 ottobre 2025 presso Life Time Peachtree Corners ad Atlanta. Il torneo vedrà la partecipazione di giocatori d'élite che si contenderanno un premio finale di 50.000 dollari sia per il campione maschile che per quello femminile.
La finale sarà trasmessa in diretta su ESPN2 il 19 ottobre. L'evento sottolinea la forte presenza di Life Time nel mondo del pickleball, con oltre 800 campi dedicati in tutta l'America del Nord. L'annuncio arriva in un momento in cui la partecipazione al pickleball ha raggiunto 19,8 milioni di americani nel 2024, con un incremento del 45,8% rispetto all'anno precedente e una crescita del 311% negli ultimi tre anni.
Life Time (NYSE: LTH) ha anunciado el primer LT Open, un innovador torneo de pickleball individual con un premio total de 250,000 dólares, programado del 11 al 19 de octubre de 2025 en Life Time Peachtree Corners en Atlanta. El torneo contará con jugadores de élite compitiendo por un gran premio de 50,000 dólares tanto para campeones masculinos como femeninos.
La final se transmitirá en vivo por ESPN2 el 19 de octubre. El evento destaca la significativa presencia de Life Time en el pickleball, con más de 800 canchas dedicadas en toda América del Norte. El anuncio llega cuando la participación en pickleball alcanzó a 19.8 millones de estadounidenses en 2024, mostrando un aumento del 45.8% interanual y un crecimiento del 311% en tres años.
Life Time (NYSE: LTH)는 2025년 10월 11일부터 19일까지 애틀랜타의 Life Time Peachtree Corners에서 개최되는 혁신적인 싱글스 피클볼 토너먼트인 LT Open의 첫 대회를 발표했습니다. 이번 대회는 총상금 25만 달러 규모로, 남녀 챔피언 각각에게 5만 달러의 우승 상금이 수여됩니다.
결승전은 10월 19일 ESPN2를 통해 생중계됩니다. 이번 행사는 북미 전역에 800개 이상의 전용 코트를 운영하는 Life Time의 피클볼 분야에서의 강력한 입지를 보여줍니다. 이번 발표는 2024년에 1,980만 명의 미국인이 피클볼에 참여하며 전년 대비 45.8%, 3년간 311%의 성장률을 기록한 시점에 이루어졌습니다.
Life Time (NYSE : LTH) a annoncé le premier LT Open, un tournoi révolutionnaire de pickleball en simple doté d'un prize pool de 250 000 $, prévu du 11 au 19 octobre 2025 au Life Time Peachtree Corners à Atlanta. Le tournoi réunira des joueurs d'élite qui s'affronteront pour un grand prix de 50 000 $ pour les champions masculins et féminins.
La finale sera diffusée en direct sur ESPN2 le 19 octobre. Cet événement met en avant la forte présence de Life Time dans le pickleball, avec plus de 800 terrains dédiés à travers l'Amérique du Nord. L'annonce intervient alors que la participation au pickleball a atteint 19,8 millions d'Américains en 2024, affichant une augmentation de 45,8 % d'une année sur l'autre et une croissance de 311 % sur trois ans.
Life Time (NYSE: LTH) hat das erste LT Open angekündigt, ein bahnbrechendes Einzel-Pickleball-Turnier mit einem Gesamtpreisgeld von 250.000 US-Dollar, das vom 11. bis 19. Oktober 2025 im Life Time Peachtree Corners in Atlanta stattfinden wird. Das Turnier wird Elite-Spieler mit einem Hauptpreis von 50.000 US-Dollar für sowohl männliche als auch weibliche Champions präsentieren.
Das Finale wird am 19. Oktober live auf ESPN2 übertragen. Die Veranstaltung unterstreicht die bedeutende Präsenz von Life Time im Pickleball, mit über 800 dedizierten Spielfeldern in Nordamerika. Die Ankündigung erfolgt, während die Pickleball-Teilnahme im Jahr 2024 19,8 Millionen Amerikaner erreicht hat, was einem Anstieg von 45,8 % gegenüber dem Vorjahr und einem Wachstum von 311 % in drei Jahren entspricht.
- Significant prize purse of $250,000 with $50,000 grand prizes for winners
- ESPN2 broadcast coverage increasing visibility and brand exposure
- Strategic partnership with major brands like JOOLA and Tyrol
- Leveraging growing market with 19.8M participants, up 45.8% YoY
- None.
Insights
Life Time's $250K pickleball tournament represents strategic expansion into rapidly growing sport with significant monetization potential.
Life Time's launch of the LT Open pickleball tournament with a
The tournament's structure shows sophisticated event planning - qualifiers feeding into championship brackets mimics successful tennis tournament models, while securing ESPN2 coverage provides both visibility and potential broadcast revenue streams.
This initiative leverages Life Time's substantial infrastructure investment of 800+ dedicated pickleball courts across North America. The timing is impeccable as the Sport & Fitness Industry Association reports pickleball participation surged
Life Time has built a comprehensive pickleball ecosystem beyond courts - developing branded equipment (LT Pro 48 Pickleball), creating instructional content, and forming strategic partnerships with equipment manufacturers JOOLA and Tyrol. These ancillary revenue streams demonstrate a holistic approach to monetizing pickleball's popularity.
The endorsement from the United Pickleball Association CEO validates Life Time's standing in the sport and ensures player participation. By positioning the event as the "gold standard" for singles play and drawing parallels to the US Open tennis tournament, Life Time is aiming to create a premier recurring revenue event while cementing its leadership in a rapidly expanding recreational market.
New tournament at Life Time Peachtree Corners in
The LT Open will feature both men and women elite players competing in separate qualifier brackets starting Oct. 11, with 16 men and women advancing to the championship bracket. Pickleball fans can view the finals live on Sunday, October 19th from 3 to 5 p.m. ET. on ESPN2 when the male and female champions will each claim a
"The LT Open is a defining moment in competitive singles pickleball for players and spectators and continues to reinforce Life Time's commitment to growing the sport through our clubs, courts and the unique experiences we create," said Bahram Akradi, Life Time Founder, Chairman and CEO. "Just as the US Open for tennis has become a part of our culture every year, we believe the LT Open will be the new gold-standard for singles pickleball play with incredible energy, fan experiences and significant prizes for the top male and female winners."
"Not only has Life Time Peachtree Corners been one of our most beloved host venues on the PPA Tour and in Major League Pickleball, but Life Time as an organization has been an amazing partner and incredibly influential in growing the sport of pickleball across the country," said Connor Pardoe, CEO of the United Pickleball Association (UPA), which includes the PPA Tour and Major League Pickleball. "The LT Open will undoubtedly be a pillar of the pickleball calendar, and we are excited to open the opportunity for UPA players to compete in the event. It will be a fantastic tournament for players to challenge themselves against some of the best pickleball athletes in the world."
For more information and to register, visit the LT Open website. A benefit for Life Time members is complimentary grounds access to watch the event.
According to the Sports and Fitness Industry Association, in 2024, 19.8 million Americans participated in pickleball, representing a
- Becoming a leading operator of indoor and outdoor courts in
North America . - Launching the LT Pro 48 Pickleball, a ball designed for durability and consistent speed and bounce, available in all Life Time pro shops and on pickleball central.
- Released 70 instructional videos on the complimentary Life Time app featuring elite pickleball players Ben and Collin Johns.
As a cornerstone partner of Life Time Pickleball, JOOLA has expanded its role as the official pickleball paddle of the LT Open.
Life Time Pickleball b-roll available for download here.
For more information about Life Time Pickleball and to find courts near you, please visit the Life Time location page. You can also follow Life Time Pickleball on Instagram.
For more information about Life Time, visit www.lifetime.life or follow on social media at Facebook, Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of more than 180 athletic country clubs across
View original content to download multimedia:https://www.prnewswire.com/news-releases/life-time-announces-groundbreaking-singles-pickleball-tournament-in-october--lt-open--with-250-000-prize-purse-302510030.html
SOURCE Life Time, Inc.