Anticipating Busy Pool Season, Life Time Stresses Swim Safety

Rhea-AI Summary

Life Time (NYSE: LTH) is gearing up for a busy summer at its 300+ pools nationwide, sharing essential swim safety tips. With over 30,000 people learning to swim monthly, the company emphasizes early swim lessons for children to build confidence. Key safety tips include the 25:10 rule for supervision, maintaining a guardian-to-non-swimmer ratio, and ensuring the use of Coast Guard-approved flotation devices. Life Time aims to foster a safe and enjoyable aquatic environment for families, encouraging participation in its diverse summer programs.

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• Life Time certifies more lifeguards than any other business nationwide.
• Over 30,000 individuals learn to swim monthly through Life Time's programs.
• Company promotes essential swim safety measures to enhance family safety.

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• None.

At more than 300 pools nationwide, Life Time provides family fun – and recommends five essential safety tips for the best summer ever 

CHANHASSEN, Minn., May 26, 2022 /PRNewswire/ -- The temperatures are heating up and for most of the country, summer has arrived! Life Time, the nation's premier Healthy Way of Life brand (NYSE: LTH) which operates more than 300 indoor and outdoor pools nationwide, is anticipating an extremely busy season families are eager to get outdoors following two-plus years of the pandemic.

The younger children are when they start swim lessons, the more likely they'll excel and become confident in the water.

Life Time, which certifies more lifeguards than any other business nationwide, is sharing five easy-to-remember swim safety tips to ensure everyone can have fun and be safe on – and in – the water this year.

"There is truly nothing more important to us at Life Time than making sure we teach kids and parents vital swim safety information through our swim lesson programming. Every month we are proud to help more than 30,000 people learn how to swim," said Alicia Kockler, Life Time's Senior Vice President of Kids and Aquatics. "We have five Life Time tips to help your family has a safe summer in the water this year."

1.   Follow the 25:10 Rule - This rule means that if a child can't swim 25 meters (the length of most pools) without stopping, a parent needs to be always within 10 feet of their child, preferably in the water.

2.   Invest in Swim Lessons – The earlier you start your kids in swim lessons, the better. The younger children are when they start swimming, the more likely they'll excel and become confident in the water.

Kids can start lessons as early as four months old. Life Time offers swim lessons for kids of all ages taking an interactive instructional approach. Because our pools are zero-depth entry and have in-pool benches, islands, and floatation tools, children move from hands-on instructor support to independent movement as they progress.

3.   Have a 1 to 3 Ratio of Guardians to Non-Swimmers – Keeping track of more than three kids at once can be too much. Those in care of children can also seek to become CPR-certified so they're able to be better prepared for emergency drowning situations.

4.   Take Breaks Every Two Hours - Rest, rehydrate and reapply sunscreen before returning to the water for more fun.

5.   Be Floatation Device Savvy – There are a lot of floatation devices that won't protect kids. It's important they wear a Coast Guard-approved life jacket. Also, avoid air-filled floaties.

Life Time is welcoming kids and families for a whole summer – and beyond – filled with healthy fun – from the pools to Kids studio classes, language, music, art, GameFace Training, Parents Night Out, Kids Camps and more. Additional information on Life Time's Kids and Aquatics programs can be found here. 

A link to swimming b-roll footage from Life Time can be downloaded at this link.

About Life Time^®
Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs across the United States and Canada. The company's healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events and comprehensive digital platform.

 

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SOURCE Life Time, Inc.

FAQ

What swim safety guidelines are recommended by Life Time for the summer season?

Life Time recommends following the 25:10 rule, investing in swim lessons, maintaining a guardian-to-non-swimmer ratio of 1:3, taking breaks every two hours, and using Coast Guard-approved flotation devices.

How many pools does Life Time operate across the nation?

Life Time operates more than 300 indoor and outdoor pools nationwide.

What is the significance of the 25:10 rule in swim safety?

The 25:10 rule states that if a child cannot swim 25 meters, a parent should remain within 10 feet of them while swimming.

How many people participate in Life Time's swim lessons each month?

Life Time helps over 30,000 individuals learn to swim each month.

What age can children start swim lessons at Life Time?

Children can start swim lessons at Life Time as young as four months old.