Liberated Syndication Reports January Podcast Advertising Rates

Rhea-AI Summary

Liberated Syndication (LSYN) has reported a rise in podcast advertising rates for January 2022, with an average cost per thousand (CPM) of $25.38 for a 60-second spot. This increase follows a typical seasonal dip, indicating strong demand from advertisers. The data is generated from over 2,500 podcasts within AdvertiseCast, Libsyn's advertising marketplace. Libsyn plans to publish these monthly rates to assist podcasters, advertisers, and the investor community in tracking market pricing and advertising monetization trends.

Positive

• Average CPM for January 2022 increased to $25.38, showing strong demand for podcast advertising.
• Monthly publication of advertising rates will enhance market transparency for advertisers and podcasters.

Negative

• None.

PITTSBURGH--(BUSINESS WIRE)-- Liberated Syndication Inc. (LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates.

These rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 2,500+ podcasts in the AdvertiseCast marketplace.

For January 2022, the average CPM rate for a 60-second spot was $25.38.

“We are really pleased to see a rate increase from December to January, signaling that demand from podcast advertisers continues to be strong,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “Generally, demand tapers off slightly after the holiday season, so this is a great sign that podcast advertising is entering 2022 with great momentum.”

Historical rates can be found on the AdvertiseCast podcast marketplace website at: https://www.advertisecast.com/podcast-advertising-rates

The Company will continue to announce these figures monthly to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.

For more information on podcast advertising rates or other inquiries, please contact Dave Hanley at dave@advertisecast.com.

About Liberated Syndication

Liberated Syndication Inc. (“Libsyn”) is a world leading podcast hosting platform and advertising marketplace that has been providing publishers with hosting, distribution, and monetization services since 2004. Libsyn hosts over 5.8 million media files from more than 75,000 podcasts and delivered over 6 billion downloads in 2020. Podcast producers choose Libsyn to measure their audience via IAB V2 certified stats, deliver popular audio and video episodes, distribute their content through smartphone apps (iOS and Android), and monetize via premium subscription services and advertising. The Company also owns Auxbus, Glow, Pair Networks and AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters.

Brands powered by Libsyn help all creators podcast better by providing innovative tools for creation, hosting, growth, and monetization. Visit Libsyn on the web at www.libsyn.com; Auxbus at www.auxbus.com; AdvertiseCast at www.advertisecast.com; and Pair Networks at www.pair.com. Investors can visit the Company at the “Investor Relations” section of Libsyn’s website at https://investor.libsyn.com.

Liberated Syndication is headquartered in Pittsburgh with a world-class team and global reach.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220201006106/en/

At the Company:

Laurie Sims, Chief Operating Officer

Liberated Syndication

investor@libsyn.com

Jeremy Hellman, CFA, VP

The Equity Group Inc.

(212) 836-9626

jhellman@equityny.com

Source: Liberated Syndication Inc.

FAQ

What is the average CPM for podcast advertising in January 2022 for LSYN?

The average CPM for a 60-second podcast spot in January 2022 is $25.38.

How does the January 2022 CPM compare to December 2021 for LSYN?

The January 2022 CPM represents an increase from the rates in December 2021.

Where can I find historical podcast advertising rates for LSYN?

Historical rates can be found on the AdvertiseCast podcast marketplace website.

Why is the increase in podcast advertising rates significant for LSYN?

The increase indicates strong advertiser demand, suggesting robust growth potential for LSYN's advertising revenue.

How frequently will LSYN report podcast advertising rates?

Liberated Syndication will announce podcast advertising rates monthly.