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Liberated Syndication Reports February 2022 Podcast Advertising Rates
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Neutral)
Tags
Rhea-AI Summary
Liberated Syndication Inc. (LSYN) has reported the average podcast advertising rate for February 2022 at $23.61 per CPM, showing a decrease from January's all-time high but an increase from $22.19 in February 2021. This reflects the seasonal fluctuations within the podcast advertising landscape. The data, derived from over 2,300 podcasts via AdvertiseCast, aims to provide insights for podcasters, advertisers, and investors. The Company plans to continue releasing these monthly updates to aid in market monitoring.
Positive
Year-over-year increase in average CPM rates from $22.19 in February 2021 to $23.61 in February 2022.
Continued monthly reporting of advertising rates enhances market transparency.
Negative
Average CPM rates decreased from an all-time high in January 2022.
PITTSBURGH--(BUSINESS WIRE)--
Liberated Syndication Inc. (LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates.
These rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data across the 2,300+ podcasts in the AdvertiseCast marketplace.
For February 2022, the average CPM rate for a 60-second spot was $23.61.
“While the podcast advertising industry continues to have a strong upward trajectory, February average rates were down from the Company’s all-time high in January. Even so, average rates for February were up year over year when compared to $22.19 in 2021,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “We do see seasonality in demand and advertising rates historically in February.
This is a result of the holiday and New Year’s rush, which we believe will bounce back later in the quarter.”
The Company will continue to announce these figures monthly to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
For more information on podcast advertising rates or other inquiries, please contact Dave Hanley at dave@advertisecast.com.
About Liberated Syndication
Founded in 2004, Liberated Syndication Inc. (“Libsyn”) is the leading ‘Podcasting As A Service’ platform that empowers creators to host, distribute, monetize, amplify, and measure their audio content. In 2020, the Company delivered over 6 billion downloads and hosted over 5.8 million podcast episode files from more than 75,000 podcasts around the world. Libsyn’s dynamic, open ecosystem is designed to meet the needs of the full spectrum of podcast creators and foster the effortless creation, development, monetization, and growth of their podcasts. Brands powered by the Company include podcast creation platform, Libsyn Studio; podcast membership platform, Libsyn’s Glow; web hosting platform, Pair Networks; and Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. Visit libsyn.com or investor.libsyn.com for more company information.
