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Liberated Syndication Reports December Podcast Advertising Rates
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
Liberated Syndication Inc. (LSYN) announced an update on podcast advertising rates through its subsidiary, AdvertiseCast. For December 2021, the average CPM rate for a 60-second spot was $23.78. The company noted that advertising rates typically increase in December due to heightened demand. AdvertiseCast aims to provide valuable insights into advertising monetization within the podcasting industry and will continue to publish rates monthly. Libsyn is a prominent player in podcast hosting and advertising, with over 5.8 million media files hosted and more than 6 billion downloads recorded in 2020.
Positive
Average CPM for December 2021 reached $23.78, indicating a healthy podcast ad market.
Monthly publication of advertising rates enhances market transparency for podcasters and advertisers.
Negative
None.
PITTSBURGH--(BUSINESS WIRE)--
Liberated Syndication Inc. (LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates.
These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 2,300+ podcasts in the AdvertiseCast marketplace.
For December 2021, the average CPM rate for a 60-second spot was $23.78.
“Podcast advertising rates inched up in December, a common occurrence with such a high demand month,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “We continue to be bullish on rate stability in 2022 as we see more and more highly affordable opportunities for direct response advertisers to partner with small and mid-sized podcasts this year. These relevant and influential shows will continue to be the heart of podcast advertising, creating fantastic opportunities for brands to reach highly engaged listeners.”
The Company will continue to announce these figures on a monthly basis to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
For more information on podcast advertising rates or other inquiries, please contact Dave Hanley at dave@advertisecast.com.
About Liberated Syndication
Liberated Syndication Inc. (“Libsyn”) is a world leading podcast hosting platform and advertising marketplace that has been providing publishers with hosting, distribution and monetization services since 2004. Libsyn hosts over 5.8 million media files from more than 75,000 podcasts and delivered over 6 billion downloads in 2020. Podcast producers choose Libsyn to measure their audience via IAB V2 certified stats, deliver popular audio and video episodes, distribute their content through smartphone apps (iOS and Android), and monetize via premium subscription services and advertising. The Company also owns Auxbus, Glow, Pair Networks and AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters.
Brands powered by Libsyn help all creators podcast better by providing innovative tools for creation, hosting, growth and monetization. Visit Libsyn on the web at www.libsyn.com; Auxbus at www.auxbus.com; AdvertiseCast at www.advertisecast.com; and Pair Networks at www.pair.com. Investors can visit the Company at the “Investor Relations” section of Libsyn’s website at https://investor.libsyn.com.
Liberated Syndication is headquartered in Pittsburgh with a world-class team and global reach.
