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Threedium and Lightspeed Announce Partnership to Provide 3D Product Visualization Across Wholesale Ecosystem
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
Tags
partnership
Rhea-AI Summary
Threedium has partnered with Lightspeed (NYSE: LSPD, TSX: LSPD) to enhance B2B buying processes. This collaboration integrates Threedium’s 3D technology into the NuORDER platform, allowing brands to create interactive 3D product visualizations for digital linesheets and virtual showrooms. The partnership enables quick production of 3D assets from 2D images and includes features such as real-time product configurators and metaverse-ready products. This initiative aims to improve digital shopping experiences and provide flexibility for brands in a digital-first landscape.
Positive
Enhanced B2B buying processes with advanced 3D technology integration.
Allows for fast creation of interactive 3D product visualizations.
LONDON--(BUSINESS WIRE)--
Today, Threedium announced its partnership with Lightspeed (NYSE: LSPD) (TSX: LSPD) to enhance and elevate the B2B buying process. The integration of Threedium’s 3D technology into the NuORDER by Lightspeed platform enables brands to add interactive, 3D product visualizations to their digital linesheets, catalogs, and virtual showrooms. Threedium will also provide NuORDER by Lightspeed customers with the ability to upload 2D images and quickly and easily produce and publish 3D assets directly in their eCommerce shopping experiences.
The integration of Threedium’s 3D technology into the NuORDER by Lightspeed platform enables brands to add interactive, 3D product visualizations to their digital linesheets, catalogs, and virtual showrooms (Photo: Business Wire)
Threedium provides enterprise customers with a low code, no code 3D engine to allow anyone to build immersive 3D and AR experiences and distribute them across omnichannel, display ad networks, eCommerce websites and virtual stores. Mike Charalambous, CEO of Threedium said, “Our partnership with NuORDER by Lightspeed represents a digital transformation of retail coming to life in the overall use of 3D within the ecommerce channels and will allow for enhanced digital shopping experiences using 3D. Threedium and NuORDER by Lightspeed will provide a one-stop to build and deploy 3D solutions across their wholesale ecosystem and we are excited to bring this to the world’s wholesale buyers.”
Together, NuORDER by Lightspeed and Threedium will provide:
Fast and scalable asset creation of 3D/AR digital twins
Creation of 3D/AR viewers for use within ecommerce
Real-time B2B product configurators allowing customers to choose from various color and material options as well as customization of the product in real time 3D
Ability to generate metaverse-ready products to sell to avatars with the ability to redeem in store
"Threediums immersive 3D formats allow forward-thinking brands to achieve cost savings, demonstrate their commitment to sustainability, and help buyers better visualize the products they are buying by replacing samples with detailed interactive 3D images,” says Dipak Pandya, Head of Product and Technology at NuORDER by Lightspeed.
Together, Threedium and NuORDER by Lightspeed are providing omnichannel options as brand partners decide when and where they want to display and sell their product— whether that is on their platform, on their website, or in the metaverse. This partnership provides flexibility to brands as they choose when and where to sell their products in an increasingly digital world.
About NuORDER by Lightspeed
NuORDER by Lightspeed is a leading B2B platform powering commerce and discovery for the world's best brands and retailers. The platform includes virtual showroom technology, visual assortment and merchandising tools, and integrated payments solutions. Lightspeed acquired NuORDER in 2021.
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Lightspeed's cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the U.S. Securities and Exchange Commission, all of which are available under our profile on SEDAR at www.sedar.com and on EDGAR at www.sec.gov. Readers are cautioned to consider these and other factors carefully when making decisions with respect to Lightspeed's subordinate voting shares and not to place undue reliance on forward-looking statements. Forward-looking statements contained in this news release are not guarantees of future performance and, while forward-looking statements are based on certain assumptions that Lightspeed considers reasonable, actual events and results could differ materially from those expressed or implied by forward-looking statements made by Lightspeed. Except as may be expressly required by applicable law, Lightspeed does not undertake any obligation to update publicly or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.
About Threedium
Threedium is a powerful 3D/AR engine. We believe that democratizing the creation and distribution of 3D and AR experiences represents our greatest opportunity to improve the way people buy and sell products.
