New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) has released data highlighting the importance of a strong online presence for golf courses. The survey reveals that 75% of golfers consider a good website experience important, and 49% value a strong online presence. Social media plays a important role, with 60% of golfers aged 18-34 actively following courses on these platforms. Courses using Lightspeed's Digital Marketing Solutions (DMS) for 90-180 days saw a 64.6% increase in Facebook reach and a 142% increase in website sessions. The data emphasizes the evolving landscape of golf course marketing, with digital strategies becoming essential for attracting new players and retaining existing ones.
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) ha pubblicato dati che evidenziano l'importanza di una forte presenza online per i campi da golf. L'indagine rivela che il 75% dei golfisti considera importante un'esperienza positiva sul sito web e il 49% valuta una forte presenza online. I social media giocano un ruolo importante, con il 60% dei golfisti di età compresa tra 18 e 34 anni che seguono attivamente i campi su queste piattaforme. I campi che utilizzano le Soluzioni di Marketing Digitale (DMS) di Lightspeed per 90-180 giorni hanno visto un aumento del 64,6% nella portata di Facebook e un aumento del 142% nelle sessioni del sito web. I dati sottolineano l'evoluzione del marketing dei campi da golf, con strategie digitali che diventano essenziali per attrarre nuovi giocatori e mantenere quelli esistenti.
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) ha publicado datos que destacan la importancia de tener una sólida presencia en línea para los campos de golf. La encuesta revela que el 75% de los golfistas considera importante tener una buena experiencia en el sitio web, y el 49% valora una fuerte presencia en línea. Las redes sociales juegan un papel importante, con el 60% de los golfistas de entre 18 y 34 años que siguen activamente a los campos en estas plataformas. Los campos que utilizan las Soluciones de Marketing Digital (DMS) de Lightspeed durante 90-180 días vieron un aumento del 64,6% en el alcance de Facebook y un aumento del 142% en las sesiones del sitio web. Los datos enfatizan la evolución del marketing en los campos de golf, con estrategias digitales que se vuelven esenciales para atraer nuevos jugadores y retener a los existentes.
라이트스피드 커머스 주식회사 (NYSE: LSPD) (TSX: LSPD)는 골프 코스에 대한 강력한 온라인 존재의 중요성을 강조하는 데이터를 발표했습니다. 설문 조사에 따르면, 75%의 골프 선수가 좋은 웹사이트 경험을 중요하게 생각하며, 49%는 강력한 온라인 존재를 가치 있게 여깁니다. 소셜 미디어는 중요한 역할을 하며, 18-34세 골프 선수의 60%가 이러한 플랫폼에서 코스를 적극적으로 팔로우합니다. 라이트스피드의 디지털 마케팅 솔루션(DMS)을 90-180일 동안 사용한 코스는 페이스북 도달 범위가 64.6% 증가하고 웹사이트 세션이 142% 증가했습니다. 이 데이터는 골프 코스 마케팅의 진화를 강조하며, 새로운 플레이어를 유치하고 기존 플레이어를 유지하기 위한 디지털 전략이 필수적이라는 것을 보여줍니다.
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) a publié des données soulignant l'importance d'une forte présence en ligne pour les terrains de golf. L'enquête révèle que 75 % des golfeurs considèrent qu'une bonne expérience sur le site web est importante, et 49 % attachent de la valeur à une forte présence en ligne. Les réseaux sociaux jouent un rôle important, avec 60 % des golfeurs âgés de 18 à 34 ans qui suivent activement les terrains sur ces plateformes. Les terrains utilisant les Solutions de Marketing Digital (DMS) de Lightspeed pendant 90-180 jours ont constaté une augmentation de 64,6 % de la portée sur Facebook et une augmentation de 142 % des sessions sur le site web. Les données soulignent l'évolution du marketing des terrains de golf, avec des stratégies numériques devenant essentielles pour attirer de nouveaux joueurs et fidéliser les existants.
Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) hat Daten veröffentlicht, die die Bedeutung einer starken Online-Präsenz für Golfplätze hervorheben. Die Umfrage zeigt, dass 75% der Golfer eine gute Website-Erfahrung wichtig finden und 49% eine starke Online-Präsenz schätzen. Soziale Medien spielen eine wichtige Rolle, wobei 60% der Golfer im Alter von 18-34 Jahren aktiv Golfplätze in diesen Plattformen folgen. Golfplätze, die die Digital Marketing Solutions (DMS) von Lightspeed 90-180 Tage lang nutzen, verzeichneten einen 64,6% Anstieg der Facebook-Reichweite und einen 142% Anstieg der Website-Sitzungen. Die Daten betonen die Entwicklung der Marketingstrategien für Golfplätze, wobei digitale Strategien unverzichtbar werden, um neue Spieler zu gewinnen und bestehende zu halten.
- 75% of golfers consider a good website experience important for golf courses
- 60% of golfers aged 18-34 actively follow golf courses on social media
- Courses using Lightspeed's Digital Marketing Solutions for 90-180 days saw a 64.6% increase in Facebook reach
- Website sessions increased by 142% for courses using Lightspeed's DMS for 90-180 days
- Digital marketing strategies are driving engagement, sales, and bookings for golf courses
- None.
Insights
The data showcases a significant shift in golfer behavior towards digital platforms. With
Lightspeed's Digital Marketing Solutions (DMS) demonstrate impressive results: a
However, it's important to note that these results may not be typical for all courses. The effectiveness of digital marketing can vary based on factors such as location, target demographic and competition. Golf courses should consider their unique situation when implementing digital strategies.
The survey reveals a critical insight into consumer preferences:
The data also hints at a generational shift in golf course discovery and engagement. With younger golfers (18-34) actively following courses on social media, there's a clear opportunity for courses to tap into this demographic through targeted digital strategies.
However, the study's focus on North American golfers limits its global applicability. Golf courses in other regions should conduct local market research to tailor their digital strategies to their specific audience preferences and behaviors.
As Golfers Shift Online, Strong Digital Strategies Are Crucial for Course Success
"With golfers increasingly using digital channels to engage with courses, having a well-optimized online presence can help drive bookings and customer loyalty – this is why we offer Digital Marketing Solutions (DMS) as part of Lightspeed Golf," said David Hope, General Manager, Golf at Lightspeed. "Our data shows that golf courses embracing digital marketing strategies like DMS are seeing significant results, from heightened visibility to increased rounds and sales."
The data also shows that social media engagement and website performance can contribute to a course's ability to attract new players and keep regular golfers coming back. Lightspeed Golf data reveals that the longer courses are live with DMS, generally the more success they can have in driving engagement, sales and bookings. After their initial three months, courses that were live with DMS between 90 and 180 days saw a
Courses that have partnered with Lightspeed's Digital Marketing Solutions have seen significant growth in online interactions, translating into real-world benefits like increased bookings and greater customer retention. With the rise of social media and online discovery, the traditional methods of attracting golfers are evolving. Golf courses that aren't leveraging digital marketing are missing out on an opportunity to connect with both new and returning customers.
"Digital marketing isn't just about visibility; it's about creating meaningful connections with golfers and driving engagement," added JD Saint-Martin, President of Lightspeed. "As we see more players discovering courses through online channels and social media, Lightspeed's tools are designed to help operators harness these trends—whether through targeted campaigns or personalized offers—to drive bookings and grow their business."
Unlock your golf course's full potential with Lightspeed's Digital Marketing Solutions here —empowering you with the tools and insights to elevate your digital marketing strategy.
Methodology
The information in this press release is partly derived from a survey of more than 300 North Americans conducted throughout June 2024 by Lightspeed using third party survey vendor User Testing. Information herein is also derived from data from courses powered by Lightspeed's Digital Marketing Solutions for the period of July 2022 to September 2024.
About Lightspeed
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.
Lightspeed powers the world's best businesses in Golf, including Founders Group International, Landscapes Golf Management, KemperSports, TPC Myrtle Beach, The Sea Pines Resort, Cape Kidnappers and Advance Golf Partners.
Dive into the transformative features of Lightspeed Golf on our website.
Follow us on social media: LinkedIn, Facebook, Instagram, YouTube, and X (formerly Twitter).
Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the
View original content to download multimedia:https://www.prnewswire.com/news-releases/new-lightspeed-data-shows-digital-marketing-is-driving-engagement-and-growth-for-golf-courses-302252519.html
SOURCE Lightspeed Commerce Inc.
FAQ
What percentage of golfers believe a good website experience is important for golf courses?
How many young golfers follow golf courses on social media?
What impact did Lightspeed's Digital Marketing Solutions (DMS) have on Facebook reach for golf courses?
How did website sessions change for golf courses using Lightspeed's DMS?
What percentage of golfers discover new courses on social media?
