New Era of Golf: Self Care and Solo-Play Are Shaping the Next Generation of Golfers, Lightspeed Research Shows
Lightspeed Commerce (NYSE: LSPD) has released new research showing significant shifts in golf participation among younger generations. The survey of over 700 American and Canadian golfers reveals that Gen Z and Millennials are approaching golf differently than previous generations, focusing on self-care and solo play.
Key findings include: 51% of Gen Z golfers prioritize mental health and self-care as their primary motivation to play; 76% of Gen Z and 84% of Millennial players show interest in solo rounds; and 68% of Gen Z and 62% of Millennials regularly visit golf entertainment venues. The research highlights how younger players are transforming traditional golf culture through technology-driven experiences and a focus on personal well-being.
Lightspeed Commerce (NYSE: LSPD) ha pubblicato una nuova ricerca che mostra cambiamenti significativi nella partecipazione al golf tra le generazioni più giovani. Il sondaggio, condotto su oltre 700 golfisti americani e canadesi, rivela che Gen Z e Millennials si avvicinano al golf in modo diverso rispetto alle generazioni precedenti, concentrandosi sul benessere personale e sul gioco individuale.
I risultati chiave includono: il 51% dei golfisti Gen Z dà priorità alla salute mentale e al benessere come motivazione principale per giocare; il 76% della Gen Z e l'84% dei Millennials mostrano interesse per le partite in solitaria; e il 68% della Gen Z e il 62% dei Millennials visitano regolarmente locali di intrattenimento golfistico. La ricerca evidenzia come i giocatori più giovani stiano trasformando la cultura tradizionale del golf attraverso esperienze guidate dalla tecnologia e un focus sul benessere personale.
Lightspeed Commerce (NYSE: LSPD) ha lanzado una nueva investigación que muestra cambios significativos en la participación en golf entre las generaciones más jóvenes. La encuesta realizada a más de 700 golfistas estadounidenses y canadienses revela que la Generación Z y los Millennials se están acercando al golf de manera diferente a las generaciones anteriores, enfocándose en el autocuidado y en el juego en solitario.
Los hallazgos clave incluyen: el 51% de los golfistas de la Generación Z prioriza la salud mental y el autocuidado como su principal motivación para jugar; el 76% de la Generación Z y el 84% de los Millennials muestran interés en rondas en solitario; y el 68% de la Generación Z y el 62% de los Millennials visitan regularmente lugares de entretenimiento de golf. La investigación destaca cómo los jugadores más jóvenes están transformando la cultura tradicional del golf a través de experiencias impulsadas por la tecnología y un enfoque en el bienestar personal.
라이트스피드 커머스 (NYSE: LSPD)는 젊은 세대의 골프 참여 방식에 대한 중요한 변화를 보여주는 새로운 연구 결과를 발표했습니다. 700명 이상의 미국 및 캐나다 골퍼를 대상으로 실시된 조사에서 젠지(Gen Z)와 밀레니얼(Millennials)은 이전 세대와 다르게 골프에 접근하고 있으며, 자기 관리와 혼자 플레이하는 것에 중점을 두고 있음을 알 수 있습니다.
주요 발견 사항은 다음과 같습니다: 젠지 골프의 51%가 정신 건강과 자기 관리를 골프를 치는 주요 동기로 우선시하며; 젠지의 76%와 밀레니얼의 84%가 혼자 치는 것에 관심을 보였고; 젠지의 68%와 밀레니얼의 62%가 골프 엔터테인먼트 장소를 정기적으로 방문합니다. 이 연구는 젊은 골퍼들이 기술 중심의 경험과 개인의 웰빙에 중점을 두며 전통적인 골프 문화를 변화시키고 있음을 강조합니다.
Lightspeed Commerce (NYSE: LSPD) a publié une nouvelle recherche montrant des changements significatifs dans la participation au golf parmi les jeunes générations. L'enquête menée auprès de plus de 700 golfeurs américains et canadiens révèle que la Génération Z et les Millennials abordent le golf différemment des générations précédentes, en se concentrant sur le bien-être et le jeu en solo.
Les résultats clés incluent : 51% des golfeurs de la Génération Z considèrent la santé mentale et le bien-être comme leur principale motivation pour jouer ; 76% de la Génération Z et 84% des Millennials montrent un intérêt pour les parties en solo ; et 68% de la Génération Z et 62% des Millennials fréquentent régulièrement des lieux de divertissement golfique. La recherche met en lumière comment les jeunes joueurs transforment la culture traditionnelle du golf grâce à des expériences guidées par la technologie et un accent sur le bien-être personnel.
Lightspeed Commerce (NYSE: LSPD) hat eine neue Forschung veröffentlicht, die bedeutende Veränderungen in der Golfteilnahme bei jüngeren Generationen zeigt. Die Umfrage unter über 700 amerikanischen und kanadischen Golfern zeigt, dass Gen Z und Millennials Golf anders angehen als frühere Generationen, wobei der Fokus auf Selbstpflege und Einzelspiel liegt.
Wichtige Ergebnisse umfassen: 51% der Golfer aus Gen Z priorisieren psychische Gesundheit und Selbstpflege als ihre Hauptmotivation zum Spielen; 76% von Gen Z und 84% der Millennials zeigen Interesse an Einzelrunden; und 68% von Gen Z und 62% der Millennials besuchen regelmäßig Golf-Entertainment-Angebote. Die Forschung hebt hervor, wie jüngere Spieler die traditionelle Golfkultur durch technologiegestützte Erfahrungen und einen Fokus auf das persönliche Wohlbefinden transformieren.
- Strong adoption rates among younger demographics indicate potential market growth
- High engagement with entertainment venues (68% Gen Z, 62% Millennials) suggests successful market diversification
- Strong interest in solo play (76% Gen Z, 84% Millennials) indicates expanding market opportunities
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Insights
The survey data reveals compelling shifts in golf consumption patterns that could strengthen Lightspeed's market position in the golf management software sector. The high engagement rates - 76% of Gen Z and 84% of Millennials interested in solo golf, combined with 68% of Gen Z and 62% of Millennials regularly visiting entertainment venues - suggest a significant expansion of the addressable market.
This evolution creates multiple revenue opportunities for Lightspeed's golf management platform. The rise in solo play requires more sophisticated tee time management and booking systems, while entertainment venues need integrated payment and operational solutions. The emphasis on mental health and self-care (51% of Gen Z citing it as a top reason) also indicates potential for wellness-focused features and analytics.
However, while these trends are promising, the immediate revenue impact may be gradual. The golf industry's transformation is still in early stages and technology adoption among traditional golf operators tends to be conservative. The real value proposition lies in Lightspeed's positioning to capture the modernization wave as it accelerates.
The research highlights a critical intersection between traditional golf operations and digital transformation needs that aligns with Lightspeed's core competencies. The shift toward tech-enabled golf experiences, particularly in entertainment venues, creates demand for sophisticated commerce and operational platforms that can handle hybrid business models combining traditional golf, entertainment and retail components.
Lightspeed's cloud-based platform is well-positioned to serve this evolving market, especially given their existing relationships with major operators like Founders Group International and KemperSports. The platform's omnichannel capabilities become particularly relevant as venues need to manage both traditional golf operations and entertainment-focused services.
From a competitive standpoint, this market evolution plays to Lightspeed's strengths in integrated commerce solutions. However, the company will need to continue investing in golf-specific features to maintain its edge against both traditional golf software providers and newer entrants targeting the entertainment venue segment.
Gen Z and Millennials embrace golf for self-care and solo play while redefining the sport through entertainment venues.
Lightspeed surveyed over 700 American and Canadian golfers revealing that while golf has long been a space traditionally known for relaxation and social connection, Gen Z and Millennial players are increasingly combining personal well-being with technology-driven experiences.
"Golf is evolving into more than just a sport—it's becoming a space for self-care, community, and connection for younger generations," said JD Saint-Martin, President at Lightspeed. "The way Gen Z and Millennials engage with the game is different from previous generations—they seek intentional experiences, whether through solo play or tech-enabled convenience. By embracing these trends, operators can unlock new revenue streams, foster brand loyalty, and have a unique chance to inspire the next generation of players."
Mental Health and Self-Care Lead Motivations for Younger Golfers
Lightspeed's survey findings show that personal well-being is a key motivator for golfers across age groups:
51% of Gen Z golfers rank mental health and self-care as their top reason to play, alongside social activity and time spent outdoors in nature.53% of Millennials cite time outdoors in nature as their leading motivator, alongside social activity and mental health and self-care.65% of Gen X and Boomers value time outdoors in nature most, alongside physical fitness and social activity.
Golf's role as a personal escape highlights its unique ability to combine self-care with connection to nature—resonating strongly with younger generations looking to disconnect and fully immerse themselves in the game.
Golfing Solo: A Growing Trend Among Gen Z and Millennials
Solo golf is emerging as a significant trend, particularly among Gen Z and younger Millennials, who seek out golf as a personal and focused activity:
76% of Gen Z golfers and84% of Millennial players expressed interest in playing solo rounds.29% of Gen Z players and21% of Millennials always or primarily seek out solo tee times or as a single.
This shift demonstrates how younger generations are approaching golf not only as a social sport but also as a mindful, individual activity for personal well-being.
Entertainment Venues Reshape Golf for Younger Audiences
Tech-driven entertainment venues like Topgolf and Drive Shack are redefining the golf experience for younger players:
68% of Gen Z and62% of Millennials visit golf entertainment venues regularly.- Younger players cite the casual, social atmosphere and laid-back environment as key appeals.
These venues can create accessible, fun golf experiences that blend technology, entertainment, and community—attracting younger generations who are reshaping the sport's future.
A New Era for Golf
Lightspeed's survey reveals that while golf is consistently valued for reasons related to personal well-being, younger generations are reshaping how they engage with the sport. Gen Z and Millennials are driving trends like solo play as a personal retreat and the rise of tech-driven entertainment venues as a social experience.
Lightspeed powers the world's best businesses in Golf; including Founders Group International, Landscapes Golf Management, KemperSports, The Park West Palm, The Sea Pines Resort, Cape Kidnappers and Advance Golf Partners.
Dive into the transformative features of Lightspeed Golf on our website.
About Lightspeed
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Forward-Looking Statements
This news release may include forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"). Forward-looking statements are statements that are predictive in nature, depend upon or refer to future events or conditions and are identified by words such as "will", "expects", "anticipates", "intends", "plans", "believes", "estimates" or similar expressions concerning matters that are not historical facts. Such statements are based on current expectations of Lightspeed's management and inherently involve numerous risks and uncertainties, known and unknown, including economic factors. A number of risks, uncertainties and other factors may cause actual results to differ materially from the forward-looking statements contained in this news release, including, among other factors, those risk factors identified in our most recent Management's Discussion and Analysis of Financial Condition and Results of Operations, under "Risk Factors" in our most recent Annual Information Form, and in our other filings with the Canadian securities regulatory authorities and the
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SOURCE Lightspeed Commerce Inc.
FAQ
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