Lead Real Estate Co., LTD Introduces Fitness Tracker “MOTHER Bracelet®︎” to ENT TERRACE and Invites Activities that Lead to Social Support
Lead Real Estate Co. (Nasdaq: LRE) announced the introduction of MOTHER Bracelet®, a chargeless fitness tracker, to two ENT TERRACE hotels starting November 1st, 2024. The initiative, themed 'Circulation of Happiness through Energy of Travel,' will provide hotel guests with free trackers that monitor steps, sleep, temperature, heart rate, and calories. For every 5,000 steps tracked, participating hotels will donate 50 yen (max 100 yen daily) to organizations supporting Japan's future. The bracelet, developed by MEDIROM MOTHER Labs Inc., uses temperature differential technology for power and will be available at ENT TERRACE ASAKUSA and ENT TERRACE AKIHABARA locations.
Lead Real Estate Co. (Nasdaq: LRE) ha annunciato l'introduzione del MOTHER Bracelet®, un tracker fitness senza ricarica, in due hotel ENT TERRACE a partire dal 1° novembre 2024. L'iniziativa, dal tema 'Circolazione della Felicità attraverso l'Energia del Viaggio', fornirà agli ospiti degli hotel tracker gratuiti che monitorano passi, sonno, temperatura, battito cardiaco e calorie. Per ogni 5.000 passi tracciati, gli hotel partecipanti doneranno 50 yen (fino a un massimo di 100 yen al giorno) a organizzazioni che supportano il futuro del Giappone. Il braccialetto, sviluppato da MEDIROM MOTHER Labs Inc., utilizza una tecnologia basata sul differenziale di temperatura per alimentarsi ed sarà disponibile presso le sedi ENT TERRACE ASAKUSA e ENT TERRACE AKIHABARA.
Lead Real Estate Co. (Nasdaq: LRE) anunció la introducción del MOTHER Bracelet®, un rastreador de fitness sin carga, en dos hoteles ENT TERRACE a partir del 1 de noviembre de 2024. La iniciativa, bajo el lema 'Circulación de la Felicidad a través de la Energía del Viaje', proporcionará a los huéspedes de los hoteles rastreadores gratuitos que monitorean pasos, sueño, temperatura, frecuencia cardíaca y calorías. Por cada 5,000 pasos registrados, los hoteles participantes donarán 50 yenes (máximo 100 yenes diarios) a organizaciones que apoyan el futuro de Japón. La pulsera, desarrollada por MEDIROM MOTHER Labs Inc., utiliza tecnología de diferencial de temperatura para su funcionamiento y estará disponible en las ubicaciones ENT TERRACE ASAKUSA y ENT TERRACE AKIHABARA.
Lead Real Estate Co. (Nasdaq: LRE)는 2024년 11월 1일부터 두 개의 ENT TERRACE 호텔에서 충전이 필요 없는 피트니스 추적기인 MOTHER Bracelet®의 도입을 발표했습니다. '여행의 에너지를 통한 행복의 순환'이라는 주제를 가진 이 이니셔티브는 호텔 투숙객에게 걸음 수, 수면, 온도, 심박수 및 칼로리를 모니터링하는 무료 추적기를 제공합니다. 5,000걸음이 추적될 때마다 참여 호텔은 50엔(하루 최대 100엔)을 일본의 미래를 지원하는 단체에 기부합니다. MEDIROM MOTHER Labs Inc.에서 개발한 이 팔찌는 온도 차 기술을 사용하여 전력을 공급하며 ENT TERRACE ASAKUSA 및 ENT TERRACE AKIHABARA 장소에서 구입할 수 있습니다.
Lead Real Estate Co. (Nasdaq: LRE) a annoncé l'introduction du MOTHER Bracelet®, un tracker de fitness sans charge, dans deux hôtels ENT TERRACE à partir du 1er novembre 2024. L'initiative, intitulée 'Circulation du Bonheur à travers l'Énergie du Voyage', offrira aux clients des hôtels des trackers gratuits qui surveillent les pas, le sommeil, la température, le rythme cardiaque et les calories. Pour chaque 5 000 pas suivis, les hôtels participants feront don de 50 yens (maximum 100 yens par jour) à des organisations soutenant l'avenir du Japon. Le bracelet, développé par MEDIROM MOTHER Labs Inc., utilise la technologie du différentiel de température pour son alimentation et sera disponible dans les établissements ENT TERRACE ASAKUSA et ENT TERRACE AKIHABARA.
Lead Real Estate Co. (Nasdaq: LRE) gab die Einführung des MOTHER Bracelet®, eines aufladbaren Fitness Trackers, in zwei ENT TERRACE Hotels ab dem 1. November 2024 bekannt. Die Initiative mit dem Thema 'Zirkulation des Glücks durch die Energie des Reisens' wird Hotelgästen kostenlose Tracker zur Verfügung stellen, die Schritte, Schlaf, Temperatur, Herzfrequenz und Kalorien überwachen. Für alle 5.000 Schritte, die erfasst werden, spenden die teilnehmenden Hotels 50 Yen (maximal 100 Yen pro Tag) an Organisationen, die die Zukunft Japans unterstützen. Das Armband, das von MEDIROM MOTHER Labs Inc. entwickelt wurde, nutzt die Temperaturdifferenztechnologie zur Energieversorgung und wird in den ENT TERRACE ASAKUSA und ENT TERRACE AKIHABARA Standorten erhältlich sein.
- Introduction of innovative guest amenity at no additional cost
- Corporate social responsibility initiative linking guest activity to charitable donations
- Potential for enhanced guest experience and brand differentiation
- None.
Insights
The introduction of MOTHER Bracelet at ENT TERRACE hotels represents a minor technological implementation with business impact. While the self-powered fitness tracker technology is innovative, the scale of deployment (two hotels initially) and the charitable donation model (
The initiative primarily serves as a marketing tool to enhance guest experience and corporate social responsibility rather than a significant revenue driver. The free rental model and small-scale charitable contributions indicate this is more of a customer service enhancement than a material business development. The technology partnership with MEDIROM, while interesting, is unlikely to substantially impact either company's financial performance in the near term.
TOKYO, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Lead Real Estate Co., LTD (Nasdaq: LRE), a Japanese real estate developer of luxury residential properties, including single-family homes and condominiums across Tokyo, Kanagawa prefecture and Sapporo, and which develops and operates the ENT TERRACE brand of extended-stay hotels, today announced that LRE will introduce MOTHER Bracelet ®︎, a fitness tracker developed by MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM), which operates a health tech business, to two hotels under the ENT TERRACE brand. This initiative will launch on Friday, November 1st, under the theme “Circulation of Happiness through Energy of Travel.”
ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., Ltd.
MOTHER Bracelet ®︎ is a fitness tracker that does not require charging. Following the introduction, these trackers will be available free of charge to guests staying at the ENT TERRACE hotels. In addition to visualizing their own health condition, guests can earn energy points just by walking, which will then be automatically converted into cash to be donated by our hotels to organizations that are working to build and support the future of Japan. We believe this initiative offers a new style of travel, creating memorable experiences while contributing to a brighter tomorrow.
Activity details
The trackers will first be introduced to two apartment hotel locations under the ENT TERRACE brand, with plans to gradually expand to other hotels under the ENT TERRACE brand. Guests will have the option to use a MOTHER Bracelet ®︎ during they stay, a stress-free device which does not require charging and can be worn in the shower. The hotel guests simply wear the device and enjoy their trip freely, and energy is accumulated based on the number of steps they take.
In addition to tracking steps, the device also measures sleep, body surface temperature, heart rate, and calories burned. This data is saved locally on hotel computers, and guests can check their vital data using a terminal installed at the front desk. This is a customer-participatory activity that visualizes the state of guests’ health and restfulness at our hotels.
Start date: November 1st, 2024 (Friday)
Facilities: ENT TERRACE ASAKUSA / ENT TERRACE AKIHABARA
Details: Participating hotels will donate 50 yen for every 5,000 steps, up to a maximum of 100 yen per day, to organizations that are working to create and support the future of Japan.
How to participate: The front desk staff will provide participate details upon check-in
Fee: Free rental
Mother Bracelet®, a smart tracker that does not require charging
Mother Bracelet.
MOTHER Bracelet® is the world’s first activity tracker that does not require charging 24 hours a day, 365 days a year.1 The device is equipped with cutting-edge technology from Silicon Valley, U.S.A., that generates electricity from the difference between body temperature and the outside temperature. Since it does not require charging, there is no downtime (time when data cannot be obtained due to charging). The number of steps, amount of sleep, calories consumed, heart rate, and body surface temperature are five basic health care data metrics that can be recorded with this single device. Official website: https://mother-bracelet.com/
About Lead Real Estate Co., Ltd
Lead Real Estate Co., LTD.
Lead Real Estate Co., Ltd is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa prefecture, and Sapporo. In addition, the Company operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas.
The Company’s mission is to serve its customers by offering stylish, safe, and luxurious living. The Company’s vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations, and to leverage its nationally recognized, award-winning luxury homes and strong market position in the luxury residential property market in Tokyo, Kanagawa prefecture, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.
For more information, please visit the Company’s website at https://www.lead-real.co.jp/en/.
About “ENT TERRACE”
ENT TERRACE.
“ENT TERRACE” Series is an extended-stay hotel brand operated by Lead Real Estate Co., Ltd. In 2024, ENT TERRACE AKIHABARA received a 9.5 out of 10 customer rating on Booking.com and won the “Traveller Review Awards,” and all of our properties have been certified as Super Hosts on Airbnb. We will continue to develop our hotels with the aim of providing a space where guests can relax as if they were at home while ensuring privacy and easing the burden of long-term stays.
Learn more at https://ent-terrace.com/ and follow us on Instagram, Facebook, and X.
About MEDIROM MOTHER Labs Inc.
MEDIROM MOTHER Labs Inc.
A subsidiary of MEDIROM Healthcare Technologies Inc. (NASDAQ: MRM), focuses on the health-tech sector. The company’s core activities include the "Specific Health Guidance Program" offered through the "Lav" health application and development and sales of the 24/7 recharge-free MOTHER Bracelet smart tracker. By leveraging the features of the recharge-free MOTHER Bracelet, MOTHER Labs offers customizable health management solutions across diverse sectors, including caregiving, logistics, manufacturing, etc.
For more information on MEDIROM MOTHER Labs Inc., visit: https://medirom.co.jp/
Forward-looking Statements
Statements in this press release about future expectations, plans and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements" within the meaning of The Private Securities Litigation Reform Act of 1995. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including: the uncertainties related to market conditions and other factors that may affect its future results in the Company's registration statement and in its other filings with the U.S. Securities and Exchange Commission. Any forward-looking statements contained in this press release speak only as of the date hereof, and the Company specifically disclaims any obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Lead Real Estate Co., Ltd Contact Information:
For Media and Investor Relations
Daisuke Takahashi
Chief Financial Officer
Lead Real Estate Co., Ltd
d-takahashi@lead-real.co.jp
+81 3-5784-5127
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the America’s, 5th Floor
New York, NY 10036
Office: (646) 893-5835
Email: info@skylineccg.com
Attachments
- ENT TERRACE extended-stay hotel brand, operated by Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead Real Estate Co., ltd.
- Mother Bracelet
- Lead Real Estate Co., LTD
- ENT TERRACE
- MEDIRON MOTHER Labs Inc.
FAQ
When will Lead Real Estate (LRE) introduce MOTHER Bracelet® to ENT TERRACE hotels?
Which ENT TERRACE locations will offer the MOTHER Bracelet® fitness tracker?
How much will Lead Real Estate (LRE) donate per guest steps with MOTHER Bracelet®?
