Open Lending Research Exposes Opportunity for Automobile Lenders
Open Lending (NASDAQ: LPRO) has released key findings from a survey highlighting the vehicle accessibility crisis in the U.S. Nearly 48% of non-car owners feel they can't afford a vehicle, impacting their career opportunities. The survey indicates that 55% of non-car owners have turned down jobs due to lack of a car, while 83% would consider returning to a lender if they had a positive loan experience. Open Lending's Lenders Protection™ program aims to support financial institutions in reaching underserved borrowers. A full report will be released on December 13.
- Survey indicates a strong market opportunity as 83% of non-car owners would return to a lender after a positive loan experience.
- Lenders Protection™ program has helped originate over $16 billion in auto loans, demonstrating significant demand.
- 48% of non-car owners believe they cannot afford a car, indicating a potential decline in demand for auto loans.
- 55% of non-car owners have turned down job opportunities due to lack of vehicle access, affecting overall market growth.
One-quarter of non-car owners see the car buying process as unclear or confusing, and
Non-car owners in a diverse set of age ranges, income brackets, and credit segments reported that buying a car feels out of reach amidst today’s financial climate, with many citing uncertainties and doubts around the lending process. But respondents also made it clear that the desire to own a car has not waned, as doing so would make a difference in their personal and professional lives. In their own words, respondents noted how a personal vehicle would help them generate extra income, meet family needs, and alleviate the stress of coordinating appointments and childcare alongside their work schedules.
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Cars remain unaffordable for many, with some disqualifying themselves from the lending process before even trying. Nearly half (
48% ) of non-car owners said they simply couldn’t afford a car, with8% saying they don’t think they’d qualify for a car loan. -
Car inaccessibility is a roadblock to career growth:
55% of non-car owners said they have had to turn down lucrative job opportunities and promotions. Meanwhile,62% said a car would improve their job performance either moderately or significantly, and64% said not having a car impacts their overall earning potential. -
Simplicity and transparency in the lending process present a major opportunity for financial institutions. One-quarter of non-car owners see the car buying process as unclear or confusing. A good experience makes a big difference for this group: Among all non-car owners,
83% said they would return to a lender for other purposes if they had a positive automotive loan experience.
“At Open Lending, we know car ownership has the power to change people’s lives — but for many, buying a car doesn’t seem like an option. This new study further validates the longstanding value proposition that
With Open Lending’s Opportunity Calculator, financial institutions can get customized results on their potential to increase near- and non-prime loan originations with the Lenders Protection™ insured decisioning platform. Since its launch in 2003, Open Lending’s Lenders Protection™ program has been utilized by more than 400 financial institutions to originate and insure more than
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FAQ
What were the findings of Open Lending's recent survey about car ownership?
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When will Open Lending release the full vehicle accessibility report?
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