Near- and Non-Prime Consumers Planning to Buy Used after 56% Jump in New Vehicle Payments, Open Lending Research Finds
Open Lending (NASDAQ: LPRO) has released its 2025 Vehicle Accessibility Report, revealing significant changes in automotive lending trends. The study, based on 1,001 U.S. adults across different credit segments, shows that near- and non-prime borrowers experienced a 56% increase in median monthly payments for new vehicles from pre-pandemic to 2023-2024.
Key findings include:
- 71% of consumers receiving instant loan decisions are likely to return to the same lender
- One-third of Gen Z prefers financing through their home bank or credit union
- 61% of vehicle owners plan for early loan payoff
- 84% believe early payment improves vehicle upgrade potential
- 25% of consumers find it challenging to identify the right vehicle and lender
The report emphasizes the need for lenders to adopt customer-centric approaches, focusing on fairness, flexibility, and speed in serving borrowers amid rising costs and shifting consumer behaviors.
Open Lending (NASDAQ: LPRO) ha pubblicato il suo Rapporto sulla Accessibilità dei Veicoli 2025, rivelando cambiamenti significativi nelle tendenze del prestito automobilistico. Lo studio, basato su 1.001 adulti statunitensi provenienti da diversi segmenti di credito, mostra che i mutuatari near- e non-prime hanno registrato un aumento del 56% nei pagamenti mensili mediani per i veicoli nuovi dal periodo pre-pandemia al 2023-2024.
I risultati chiave includono:
- Il 71% dei consumatori che ricevono decisioni di prestito immediate è propenso a tornare dallo stesso prestatore
- Un terzo della Gen Z preferisce finanziare attraverso la propria banca di fiducia o cooperativa di credito
- Il 61% dei proprietari di veicoli pianifica di estinguere il prestito in anticipo
- Il 84% crede che il pagamento anticipato migliori le possibilità di aggiornamento del veicolo
- Il 25% dei consumatori trova difficile identificare il veicolo e il prestatore giusti
Il rapporto sottolinea la necessità per i prestatori di adottare approcci incentrati sul cliente, concentrandosi su equità, flessibilità e rapidità nel servire i mutuatari in un contesto di costi in aumento e comportamenti dei consumatori in evoluzione.
Open Lending (NASDAQ: LPRO) ha publicado su Informe de Accesibilidad de Vehículos 2025, revelando cambios significativos en las tendencias de préstamos automotrices. El estudio, basado en 1,001 adultos estadounidenses de diferentes segmentos de crédito, muestra que los prestatarios near- y non-prime experimentaron un aumento del 56% en los pagos mensuales medianos para vehículos nuevos desde el período previo a la pandemia hasta 2023-2024.
Los hallazgos clave incluyen:
- El 71% de los consumidores que reciben decisiones de préstamo instantáneas es probable que regresen al mismo prestamista
- Un tercio de la Generación Z prefiere financiar a través de su banco o cooperativa de crédito local
- El 61% de los propietarios de vehículos planea pagar el préstamo anticipadamente
- El 84% cree que el pago anticipado mejora las posibilidades de actualización del vehículo
- El 25% de los consumidores encuentra difícil identificar el vehículo y el prestamista adecuados
El informe enfatiza la necesidad de que los prestamistas adopten enfoques centrados en el cliente, enfocándose en la equidad, flexibilidad y rapidez en el servicio a los prestatarios en medio del aumento de costos y cambios en el comportamiento del consumidor.
Open Lending (NASDAQ: LPRO)는 2025년 차량 접근성 보고서를 발표하며 자동차 대출 트렌드의 중요한 변화를 밝혔습니다. 이 연구는 다양한 신용 등급의 미국 성인 1,001명을 대상으로 하였으며, 프리 팬데믹에서 2023-2024년까지 신규 차량에 대한 중위 월 납부액이 56% 증가한 것으로 나타났습니다.
주요 발견 사항은 다음과 같습니다:
- 즉각적인 대출 결정을 받은 소비자의 71%가 같은 대출 기관으로 돌아갈 가능성이 높습니다
- Z세대의 3분의 1은 자택 은행이나 신용 조합을 통해 자금을 조달하기를 선호합니다
- 차량 소유자의 61%가 조기 대출 상환을 계획하고 있습니다
- 84%는 조기 상환이 차량 업그레이드 가능성을 개선한다고 믿습니다
- 소비자의 25%가 적절한 차량과 대출 기관을 찾는 데 어려움을 겪고 있습니다
보고서는 대출 기관이 공정성, 유연성 및 신속성을 중심으로 고객 중심 접근 방식을 채택할 필요성을 강조하며, 비용 상승과 소비자 행동의 변화 속에서 차용인을 서비스하는 데 주력해야 한다고 언급하고 있습니다.
Open Lending (NASDAQ: LPRO) a publié son Rapport sur l'Accessibilité des Véhicules 2025, révélant des changements significatifs dans les tendances du prêt automobile. L'étude, basée sur 1 001 adultes américains issus de différents segments de crédit, montre que les emprunteurs near- et non-prime ont connu une augmentation de 56 % des paiements mensuels médians pour les nouveaux véhicules entre la période pré-pandémique et 2023-2024.
Les principales conclusions incluent :
- 71 % des consommateurs recevant des décisions de prêt instantanées sont susceptibles de revenir chez le même prêteur
- Un tiers de la Génération Z préfère financer par l'intermédiaire de sa banque ou de sa coopérative de crédit locale
- 61 % des propriétaires de véhicules prévoient un remboursement anticipé de leur prêt
- 84 % estiment que le paiement anticipé améliore les possibilités de mise à niveau du véhicule
- 25 % des consommateurs trouvent difficile d'identifier le bon véhicule et le bon prêteur
Le rapport souligne la nécessité pour les prêteurs d'adopter des approches centrées sur le client, en mettant l'accent sur l'équité, la flexibilité et la rapidité dans le service des emprunteurs, face à l'augmentation des coûts et aux comportements des consommateurs en évolution.
Open Lending (NASDAQ: LPRO) hat seinen Bericht zur Fahrzeugzugänglichkeit 2025 veröffentlicht, der bedeutende Änderungen in den Trends der Automobilfinanzierung aufzeigt. Die Studie, die auf 1.001 US-Erwachsenen aus verschiedenen Kreditsegmenten basiert, zeigt, dass nahe und nicht-prime Kreditnehmer einen Anstieg der medianen monatlichen Zahlungen um 56% für Neufahrzeuge vom Zeitraum vor der Pandemie bis 2023-2024 verzeichneten.
Wichtige Ergebnisse sind:
- 71% der Verbraucher, die sofortige Kreditentscheidungen erhalten, sind wahrscheinlich, zum gleichen Kreditgeber zurückzukehren
- Ein Drittel der Gen Z zieht es vor, über ihre Hausbank oder Kreditgenossenschaft zu finanzieren
- 61% der Fahrzeugbesitzer planen eine vorzeitige Kreditrückzahlung
- 84% glauben, dass eine vorzeitige Zahlung die Möglichkeit eines Fahrzeugupgrades verbessert
- 25% der Verbraucher finden es schwierig, das richtige Fahrzeug und den richtigen Kreditgeber zu identifizieren
Der Bericht betont die Notwendigkeit für Kreditgeber, kundenorientierte Ansätze zu übernehmen, die sich auf Fairness, Flexibilität und Schnelligkeit bei der Bedienung von Kreditnehmern konzentrieren, angesichts steigender Kosten und sich ändernder Verbrauchertrends.
- 71% customer retention rate for instant loan decisions
- Strong Gen Z preference (33%) for traditional banking institutions
- High early loan payoff intention (61%) indicates healthy consumer financial planning
- 56% increase in monthly payments for near- and non-prime borrowers
- 25% of consumers struggle with vehicle and lender selection
- Lower trust in dealerships compared to banks for loan terms
Annual survey provides insights for automotive lenders on vehicle ownership barriers facing underserved consumers
In a market defined by surging demand and limited supply, the report found that rising costs and shifting consumer behaviors are creating new challenges in automotive financing. While higher-credit borrowers benefit from longer loan terms, those with lower credit continue to face hurdles like affordability and limited access to credit.
Based on survey results from 1,001
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The cost of vehicle ownership has risen across the board. Underserved consumers are being hit hard. Near- and non-prime borrowers have seen a
56% increase in the median monthly payments for new vehicles from pre-pandemic (2017-2019) to today (2023-2024).
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Consumers who receive a loan decision in seconds are more likely to return to the same lender, with Gen Z consumers showing higher loyalty than any other generation.
71% of those who received instant loan decisions said they were highly likely to return to the same lender for future financial needs. One-third of Gen Zers prefer financing through their home bank or credit union compared to30% of Millennials and26% of Gen X and older respondents.
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Early loan payoff remains a key financial goal for vehicle owners, motivated by stability and upgrade potential. Sixty-one percent of vehicle owners plan to pay off their loans early, and
84% believe early loan payment improves their ability to upgrade or replace their existing vehicle.
- Consumer confusion continues to be an issue in automotive lending, signaling an opportunity for better customer engagement and education. One-quarter of consumers find it confusing to find the right vehicle and the right lender. While near- and non-prime consumers show high trust in their banks and credit unions, they express lower trust in dealerships when it comes to securing honest and reasonable terms on automotive loans.
“Automotive lenders are facing a delicate balancing act to meet rising consumer demand while addressing affordability challenges,” said Kevin Filan, SVP of Marketing at Open Lending. “At the same time, consumers’ priorities are changing with more borrowers focusing on paying off their loans early, improving their credit scores, and establishing long-term financial stability. For financial institutions, this is an opportunity to build trust and loyalty through a focus on fast, fair, flexible and flawless lending. Using lending enablement solutions and technology like our Lenders Protection™ platform allows lenders to make faster, smarter decisions, helps them provide greater access to more affordable financing and is critical to creating lasting customer relationships that drive sustainable business growth.”
Access the full 2025 Vehicle Accessibility Report here.
To learn more about Open Lending, visit openlending.com, or visit booth #139 at America’s Credit Unions’ annual Governmental Affairs Conference in
About Open Lending
Open Lending (NASDAQ: LPRO) provides loan analytics, risk-based pricing, risk modeling, and default insurance to auto lenders throughout
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Source: Open Lending Corporation
FAQ
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