LPL Financial Selects SUBSCRIBE to Modernize Alternative Investment Platform
LPL Financial Holdings Inc (NASDAQ: LPLA) has selected SUBSCRIBE to modernize its alternative investments platform. The partnership aims to digitalize and streamline private fund investment workflows for LPL's network of over 28,000 financial advisors serving 8.0 million investors with more than $1.8 trillion in client assets.
The customized platform centralizes alternative investment products, advisor education, compliance controls, and investment workflows on a single operating system. LPL had previously launched a pilot Alternative Investment Order Entry (AIOE) system in Q2 2024, receiving positive feedback from advisors. Through SUBSCRIBE's open-architecture platform, LPL Financial Advisors can manage investments across various products, including private equity, private credit, real estate, hedge funds, and other investment vehicles.
The platform features compliance overlays for monitoring and supervision, validating advisor registrations, account pre-qualification, and regulatory controls. It integrates with CRMs, custodians, fund administrators, and other software providers to support the complete investment lifecycle.
LPL Financial Holdings Inc (NASDAQ: LPLA) ha scelto SUBSCRIBE per modernizzare la sua piattaforma di investimenti alternativi. La partnership mira a digitalizzare e semplificare i flussi di lavoro degli investimenti in fondi privati per la rete di oltre 28.000 consulenti finanziari di LPL, che servono 8,0 milioni di investitori con oltre 1,8 trilioni di dollari in beni dei clienti.
La piattaforma personalizzata centralizza i prodotti di investimento alternativi, la formazione dei consulenti, i controlli di conformità e i flussi di lavoro degli investimenti su un unico sistema operativo. LPL aveva precedentemente lanciato un sistema pilota di Inserimento Ordini per Investimenti Alternativi (AIOE) nel secondo trimestre del 2024, ricevendo feedback positivi dai consulenti. Attraverso la piattaforma open-architecture di SUBSCRIBE, i consulenti finanziari di LPL possono gestire investimenti in vari prodotti, tra cui private equity, credito privato, immobili, fondi hedge e altri veicoli di investimento.
La piattaforma presenta sovrapposizioni di conformità per monitoraggio e supervisione, validazione delle registrazioni dei consulenti, pre-qualificazione degli account e controlli normativi. Si integra con CRM, custodi, amministratori di fondi e altri fornitori di software per supportare l'intero ciclo di vita degli investimenti.
LPL Financial Holdings Inc (NASDAQ: LPLA) ha seleccionado SUBSCRIBE para modernizar su plataforma de inversiones alternativas. La asociación tiene como objetivo digitalizar y simplificar los flujos de trabajo de inversión en fondos privados para la red de más de 28,000 asesores financieros de LPL, que atienden a 8.0 millones de inversores con más de $1.8 billones en activos de clientes.
La plataforma personalizada centraliza los productos de inversión alternativa, la educación de asesores, los controles de cumplimiento y los flujos de trabajo de inversión en un único sistema operativo. LPL había lanzado previamente un sistema piloto de Entrada de Órdenes de Inversión Alternativa (AIOE) en el segundo trimestre de 2024, recibiendo comentarios positivos de los asesores. A través de la plataforma de arquitectura abierta de SUBSCRIBE, los Asesores Financieros de LPL pueden gestionar inversiones en varios productos, incluidos capital privado, crédito privado, bienes raíces, fondos de cobertura y otros vehículos de inversión.
La plataforma cuenta con superposiciones de cumplimiento para monitoreo y supervisión, validación de registros de asesores, pre-calificación de cuentas y controles regulatorios. Se integra con CRM, custodios, administradores de fondos y otros proveedores de software para respaldar todo el ciclo de vida de la inversión.
LPL Financial Holdings Inc (NASDAQ: LPLA)는 대체 투자 플랫폼 현대화를 위해 SUBSCRIBE를 선택했습니다. 이 파트너십은 LPL의 28,000명 이상의 재무 상담사가 800만 명의 투자자에게 1.8조 달러 이상의 고객 자산을 제공하는 투자 흐름을 디지털화하고 간소화하는 것을 목표로 합니다.
맞춤형 플랫폼은 대체 투자 상품, 상담사 교육, 준수 통제 및 투자 흐름을 단일 운영 체제에 중앙 집중화합니다. LPL은 2024년 2분기에 파일럿 대체 투자 주문 입력(AIOE) 시스템을 출시했으며, 상담사로부터 긍정적인 피드백을 받았습니다. SUBSCRIBE의 개방형 아키텍처 플랫폼을 통해 LPL 재무 상담사는 사모펀드, 사모 신용, 부동산, 헤지 펀드 및 기타 투자 수단을 포함한 다양한 제품에 대한 투자를 관리할 수 있습니다.
이 플랫폼은 모니터링 및 감독을 위한 준수 오버레이, 상담사 등록 검증, 계좌 사전 자격 확인 및 규제 통제를 제공합니다. CRM, 수탁자, 펀드 관리자 및 기타 소프트웨어 제공업체와 통합되어 전체 투자 생애 주기를 지원합니다.
LPL Financial Holdings Inc (NASDAQ: LPLA) a choisi SUBSCRIBE pour moderniser sa plateforme d'investissements alternatifs. Le partenariat vise à numériser et à simplifier les flux de travail d'investissement dans des fonds privés pour le réseau de plus de 28 000 conseillers financiers de LPL, qui servent 8,0 millions d'investisseurs avec plus de 1,8 trillion de dollars d'actifs clients.
La plateforme personnalisée centralise les produits d'investissement alternatifs, la formation des conseillers, les contrôles de conformité et les flux de travail d'investissement sur un seul système d'exploitation. LPL avait précédemment lancé un système pilote d'Entrée de Commande d'Investissement Alternatif (AIOE) au deuxième trimestre de 2024, recevant des retours positifs de la part des conseillers. Grâce à la plateforme à architecture ouverte de SUBSCRIBE, les conseillers financiers de LPL peuvent gérer des investissements dans divers produits, y compris le capital-investissement, le crédit privé, l'immobilier, les fonds spéculatifs et d'autres véhicules d'investissement.
La plateforme dispose de superpositions de conformité pour la surveillance et la supervision, la validation des enregistrements des conseillers, la pré-qualification des comptes et les contrôles réglementaires. Elle s'intègre aux CRM, aux dépositaires, aux administrateurs de fonds et à d'autres fournisseurs de logiciels pour soutenir l'ensemble du cycle de vie de l'investissement.
LPL Financial Holdings Inc (NASDAQ: LPLA) hat SUBSCRIBE ausgewählt, um seine Plattform für alternative Investments zu modernisieren. Die Partnerschaft zielt darauf ab, die Arbeitsabläufe für Investitionen in private Fonds zu digitalisieren und zu optimieren, um LPLs Netzwerk von über 28.000 Finanzberatern zu unterstützen, die 8,0 Millionen Investoren mit mehr als 1,8 Billionen Dollar an Kundenvermögen bedienen.
Die maßgeschneiderte Plattform zentralisiert alternative Anlageprodukte, Schulungen für Berater, Compliance-Kontrollen und Investitionsabläufe auf einem einzigen Betriebssystem. LPL hatte zuvor im zweiten Quartal 2024 ein Pilotprojekt für ein System zur Eingabe von Alternativen Investitionsaufträgen (AIOE) gestartet, das positives Feedback von Beratern erhielt. Über die offene Architekturplattform von SUBSCRIBE können LPL Finanzberater Investitionen in verschiedenen Produkten verwalten, darunter Private Equity, Private Credit, Immobilien, Hedgefonds und andere Anlagevehikel.
Die Plattform bietet Compliance-Überlagerungen zur Überwachung und Aufsicht, zur Validierung von Beraterregistrierungen, zur Vorqualifizierung von Konten und zu regulatorischen Kontrollen. Sie integriert sich mit CRM-Systemen, Verwahrstellen, Fondsadministratoren und anderen Softwareanbietern, um den gesamten Lebenszyklus der Investition zu unterstützen.
- Platform modernization to enhance advisor and client experience in alternative investments
- Integration with existing systems to streamline investment workflows
- Enhanced compliance controls and monitoring capabilities
- Expansion of alternative investment offerings to attract wirehouse and regional advisors
- None.
Insights
The strategic implementation of SUBSCRIBE's alternative investment platform marks a pivotal transformation in LPL Financial's technological infrastructure, with significant implications for their market positioning and operational efficiency. This move addresses three critical business objectives:
Competitive Advantage and Market Share: By digitalizing the alternative investment process, LPL strengthens its value proposition for both existing and prospective advisors, particularly those transitioning from wirehouses. The platform's comprehensive functionality - including automated compliance controls and streamlined workflows - directly addresses the complexities that typically deter advisors from incorporating alternative investments into client portfolios.
Operational Scalability: The integration capabilities with existing CRMs, custodians, and reporting systems position LPL to efficiently scale its alternative investment offerings without proportional increases in operational overhead. This technological foundation enables LPL to expand its product menu while maintaining robust compliance oversight and reducing manual processing costs.
Revenue Growth Catalyst: The platform's ability to simplify alternative investment access and education could drive increased adoption among LPL's advisor base. This is particularly significant given the growing demand for alternative investments in retail portfolios and the higher revenue potential these products typically offer compared to traditional investments.
The timing of this implementation aligns with broader industry trends toward increased alternative investment allocation in retail portfolios, positioning LPL to capture a larger share of this growing market segment while maintaining operational excellence and compliance standards.
The customized alternative investments platform offers one of the Nation's Largest
Independent Wealth Management Firms an unparalleled suite of functionality
to digitally transform their private fund investment workflows from start to finish.
"We have been looking to elevate the advisor and client experience to set them up for success when allocating to alternatives," said Aneri Jambusaria Managing Director, Head of Wealth Management at LPL Financial. "As we explored the available options in the market, we found that SUBSCRIBE's cutting-edge technology platform delivered a cross-functional suite that was unmatched."
During LPL Financial Holdings Inc 3Q 2024 Earnings Call, CEO Rich Steinmeier discussed LPL's strategic decision to significantly expand their alternative investment offering to meet the needs of wirehouse and regional advisors that are more and more choosing to join the firm, when he commented that:
"Inside of alts, over the last year, we've made significant progress in building towards a world-class platform. Specifically, this year, we've deployed a new alternative investment order entry system which we launched in the second quarter with a pilot set of advisors and have gotten a lot of feedback on. And in fact, we have used that launch in the second quarter to build and enhance what we call AIOE, our Alternative Investment Order Entry system, so that it's much more intuitive and has better capabilities in support of a broad deployment at the end of the fourth quarter. The feedback that we've got from the advisors who went on the pilot has been incredibly positive."1
Through SUBSCRIBE's open-architecture platform, LPL Financial Advisors can discover, research, educate, transact, and manage investments across a highly curated menu of products, including private equity, private credit, real estate, hedge funds, 1031 exchanges/DSTs, exchange funds, and feeder funds formed by SUBSCRIBE or other providers.
At the same time, LPL Home Office and Compliance professionals, gain additional confidence in the alternative investments made for clients from the innovative compliance overlays SUBSCRIBE provides that allow for monitoring and supervision. These modules validate advisor registrations and education requirements, account pre-qualification and suitability, sales-kit delivery, and a myriad of additional regulatory and firm specific controls relating to concentration limits and state restrictions for each fund investment, all in real-time and as part of a single flow.
"We were looking for a trusted long-term partner and what attracted us to SUBSCRIBE was the technology leadership and innovation they have demonstrated," said Kate Winters, Senior Vice President, Investment Product Management & Retirement Partners at LPL Financial. "They have made simple what is otherwise complex and built a compliant process that meets all of our needs and gives us extreme control as we scale our product offerings."
SUBSCRIBE's platform seamlessly integrates with any organization's software ecosystem, including CRMs, leading custodians, fund administrators, law firms, trading, and reporting software providers. The solution provides complete investment lifecycle support for pre-trade, at-trade workflows, and automates post-trade collection investment data for downstream reporting through SUBSCRIBE Extract.
"We are pleased to be the exclusive operating solution for LPL's alternative investment program," said Rafay Farooqui, Founder and CEO at SUBSCRIBE. "Our platform's ability to integrate seamlessly with large complex organizations to deliver a single super-platform that can centralize and operate any fund, any investor, anywhere in the world positions LPL financial advisors, clients, and fund manager partners for success."
Footnote 1. https://investor.lpl.com/static-files/87fd7529-c98b-4e8a-b34f-8bbce8923eb6
About SUBSCRIBE
SUBSCRIBE is a fintech company digitally transforming the landscape of alternative investments for fund managers, institutional investors, wealth managers, law firms, and fund administrators. Our platform technology modernizes the archaic infrastructure of private fund investments by delivering a central operating system — catering to every role within the investment process empowering them to connect any fund, any investor, anywhere in the world on a single platform. SUBSCRIBE supports over
About LPL Financial
LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that LPL should work for advisors and enterprises, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 28,000 financial advisors, including advisors at approximately 1,200 enterprises and at approximately 560 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional. At LPL, independence means that advisors and enterprise leaders have the freedom they deserve to choose the business model, services and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and enterprises, so they can take care of their clients.
Securities and Advisory services offered through LPL Financial LLC ("LPL Financial"), a registered investment advisor. Member FINRA/SIPC. LPL Financial and its affiliated companies provide financial services only from
Throughout this communication, the terms "financial advisors" and "advisors" are used to refer to registered representatives and/or investment advisor representatives affiliated with LPL Financial.
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FAQ
What is the purpose of LPL Financial's (LPLA) partnership with SUBSCRIBE?
How many financial advisors and assets does LPLA manage as of 2025?
When did LPLA launch its Alternative Investment Order Entry (AIOE) system pilot?
What types of alternative investments will be available through LPLA's new platform?
What compliance features does the new LPLA SUBSCRIBE platform include?
