Lowe's Returns as Official Home Improvement Partner of NFL for 2024-25 Season
Lowe's has renewed its partnership with the NFL for the 2024-25 season, marking the sixth consecutive year of collaboration. The home improvement retailer is launching a new marketing campaign titled 'All the Ways We Help', targeting millennial homeowners. The campaign features NFL stars, including new addition C.J. Stroud, alongside Lowe's associates, showcasing the company's support for DIY projects.
The campaign highlights Lowe's in-store expertise, mobile app, and improved delivery options. It includes national TV spots, digital ads, and in-store promotions. Lowe's is also offering NFL-licensed golf carts and official NFL paint colors to enhance fans' game-day experiences. The Lowe's Home Team continues its community initiatives, recently assisting with home repairs in Houston following Hurricane Beryl.
Lowe's ha rinnovato la sua partnership con la NFL per la stagione 2024-25, segnando il sesto anno consecutivo di collaborazione. Il rivenditore di articoli per la casa sta lanciando una nuova campagna di marketing intitolata 'Tutti i Modi in cui Aiutiamo', rivolta ai proprietari di casa millennials. La campagna presenta stelle della NFL, incluso il nuovo arrivato C.J. Stroud, insieme agli associati di Lowe's, evidenziando il supporto dell'azienda per i progetti DIY.
La campagna mette in risalto l'esperienza in negozio di Lowe's, l'app mobile e le opzioni di consegna migliorate. Include spot televisivi nazionali, annunci digitali e promozioni in negozio. Lowe's sta anche offrendo carretti da golf con licenza NFL e colori di vernice ufficiali NFL per migliorare l'esperienza dei tifosi nei giorni di partita. Il Lowe's Home Team continua le sue iniziative comunitarie, assistendo recentemente con le riparazioni domestiche a Houston dopo l'uragano Beryl.
Lowe's ha renovado su asociación con la NFL para la temporada 2024-25, marcando el sexto año consecutivo de colaboración. El minorista de mejoras para el hogar está lanzando una nueva campaña de marketing titulada 'Todas las Maneras en que Ayudamos', dirigida a propietarios de vivienda millennials. La campaña presenta a estrellas de la NFL, incluido el nuevo fichaje C.J. Stroud, junto a empleados de Lowe's, mostrando el apoyo de la empresa a los proyectos de bricolaje.
La campaña destaca la experiencia en tienda de Lowe's, la aplicación móvil y las opciones de entrega mejoradas. Incluye anuncios en TV nacional, publicidad digital y promociones en tienda. Lowe's también está ofreciendo carritos de golf con licencia de la NFL y colores de pintura oficiales de la NFL para mejorar la experiencia de los aficionados en los días de juego. El Lowe's Home Team continúa con sus iniciativas comunitarias, asistiendo recientemente con reparaciones en Houston tras el huracán Beryl.
Lowe's는 NFL과의 파트너십을 갱신했다고 발표하며 2024-25 시즌에 대해 이야기했습니다. 이번은 여섯 번째 연속적인 협력입니다. 홈 리모델링 소매업체는 밀레니얼 주택 소유자를 대상으로 한 '우리가 돕는 모든 방법'이라는 새로운 마케팅 캠페인을 출시하고 있습니다. 이 캠페인은 NFL 스타들과 함께 새로운 멤버인 C.J. Stroud와 Lowe's 직원들을 포함하여, DIY 프로젝트에 대한 회사의 지원을 보여줍니다.
캠페인은 Lowe's의 매장 내 전문성, 모바일 앱, 향상된 배송 옵션을 강조합니다. 여기에는 전국 TV 광고, 디지털 광고 및 매장 내 프로모션이 포함됩니다. Lowe's는 또한 팬들의 게임 데이 경험을 향상시키기 위해 NFL 라이센스 골프 카트 및 공식 NFL 페인트 색상을 제공합니다. Lowe's 홈팀은 최근 허리케인 베릴 이후 휴스턴에서 주택 수리에 도움을 주며 지역 사회 활동을 계속하고 있습니다.
Lowe's a renouvelé son partenariat avec la NFL pour la saison 2024-25, marquant ainsi la sixième année consécutive de collaboration. Le détaillant en améliorations domiciliaires lance une nouvelle campagne de marketing intitulée 'Toutes les manières dont nous aidons', ciblant les propriétaires millennials. La campagne présente des stars de la NFL, y compris le nouvel ajout C.J. Stroud, aux côtés des associés de Lowe's, montrant le soutien de l'entreprise pour les projets de bricolage.
La campagne met en avant l'expertise en magasin de Lowe's, l'application mobile et les options de livraison améliorées. Elle comprend des spots télévisés nationaux, des publicités numériques et des promotions en magasin. Lowe's propose également des voitures de golf sous licence NFL et des couleurs de peinture officielles NFL pour améliorer l'expérience des fans lors des jours de match. L'équipe Lowe's Home continue ses initiatives communautaires, ayant récemment aidé aux réparations domiciliaires à Houston après l'ouragan Beryl.
Lowe's hat seine Partnerschaft mit der NFL erneuert für die Saison 2024-25, was das sechste aufeinanderfolgende Jahr der Zusammenarbeit markiert. Der Einzelhändler für Heimwerkerbedarf startet eine neue Marketingkampagne mit dem Titel 'All die Wege, wie wir helfen', die sich an millennial Hausbesitzer richtet. Die Kampagne zeigt NFL-Stars, einschließlich des neuen Zugangs C.J. Stroud, zusammen mit Lowe's-Mitarbeitern und hebt die Unterstützung des Unternehmens für DIY-Projekte hervor.
Die Kampagne hebt die Fachkenntnisse von Lowe's im Geschäft, die mobile App und verbesserte Lieferoptionen hervor. Sie umfasst nationale TV-Spots, digitale Anzeigen und In-Store-Promotions. Lowe's bietet auch Golfcarts mit NFL-Lizenz und offizielle NFL-Farbtöne an, um das Spielerlebnis der Fans zu verbessern. Das Lowe's Home Team setzt weiterhin seine Community-Initiativen fort und hat kürzlich nach dem Hurrikan Beryl in Houston bei Reparaturen geholfen.
- Renewed partnership with NFL for 2024-25 season, potentially increasing brand visibility
- New marketing campaign targeting millennial homeowners, a key demographic
- Addition of NFL star C.J. Stroud to Lowe's Home Team, potentially attracting new customers
- Offering exclusive NFL-licensed products, potentially driving sales and fan engagement
- None.
Retailer's new marketing campaign, featuring NFL star power like Travis Kelce, speaks to all the ways the brand is helping millennial homeowners tackle home improvement needs
"Our partnership with the NFL allows us to connect with a loyal fanbase of millennial homeowners who are looking for expertise to transform the vision for their homes into a reality," said Jen Wilson, Lowe's senior vice president, chief marketing officer. "We want everyone to feel empowered to tackle home improvement projects this season — even our Lowe's Home Team members, who need a little help, just like the rest of us, to complete their DIY projects. Alongside our Home Team members, Lowe's red vest associates and our assistive tools like our mobile app, we can help coach homeowners through their home projects."
'All the Ways We Help' Marketing Campaign Speaks Directly to Millennial Homeowners
Stroud will be featured alongside Prescott, Kelce and McCaffrey in 15-and 30-second national TV spots that will run the duration of the NFL season. The 360-marketing campaign, entitled "All the Ways We Help," will enlist the star-studded Home Team and Lowe's red vest associates to give fans a play-by-play breakdown for how Lowe's can help them score the right products at the right price to complete any type of home DIY project. The creative for the fall campaign will also include in-store signage, digital and radio advertising, in-store audio and social media support.
The campaign speaks directly to millennial homeowners to communicate the modern solutions to age-old home improvement opportunities. Featuring Lowe's helpful associates, the easy-to-use Lowe's app and convenient fulfillment options like same-day delivery and in-store mobile order pickup, the campaign focuses on the convenient and innovative ways Lowe's helps homeowners win.
C.J. Stroud is Newest Addition to Lowe's Home Team Roster
Since 2020, the Lowe's Home Team has been actively involved in community initiatives nationwide, partnering with professional athletes, red vest associates and professional contractors to make a positive impact. Additionally, Lowe's Home Team extends beyond the NFL with a deep bench including soccer legend Lionel Messi and track & field star Anna Cockrell, the first female athlete added to the roster.
To celebrate the start of Stroud's "season" on the Lowe's Home Team, the home improvement retailer assisted the C.J. Stroud Foundation in a community project on Aug. 27 in
Home Team Product Picks
Lowe's is providing fans a unique way to celebrate their home team this year with official NFL licensed golf carts sold exclusively at Lowe's. Available in designs for 32 NFL teams, the all-electric carts feature vibrant team colors, logos and state-of-the art technology to elevate the game-day experience. Additionally, Valspar paint returns with the official paint colors of the NFL, available in-store and online in individual colors or easy-to-use kits.
For more top brands to make the most of tailgating season, from building the perfect pregame setup with Kobalt and DEWALT tools to cooking up the win with Blackstone and Char-Broil grills, fans can shop on https://www.lowes.com.
For more information about Lowe's Home Team, visit Lowes.com/hometeam.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in
Contact:
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.
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