LOWE'S INTRODUCES NEW LOWE'S DIGITAL HOME PLATFORM, GIVING ITS LOYALTY MEMBERS PERSONALIZED HOME MAINTENANCE SUPPORT
Lowe's has launched its new Digital Home Platform, a free service exclusively for MyLowe's Rewards members. The platform provides personalized information about home appliances, including warranties, manuals, maintenance suggestions, and how-to content. Initially focusing on appliances purchased within the past five years, the platform automatically displays product information for items linked to members' accounts.
Key features include product information storage, maintenance reminders, compatible product recommendations, and how-to guides. The platform, developed by Lowe's Innovation Labs, aims to create a digital twin for homes and complements other technological initiatives like Style Studio™ and Measure Your Space®.
Lowe's ha lanciato la sua nuova Piattaforma Digitale per la Casa, un servizio gratuito esclusivamente per i membri di MyLowe's Rewards. La piattaforma fornisce informazioni personalizzate sugli elettrodomestici, inclusi garanzie, manuali, suggerimenti per la manutenzione e contenuti su come fare. Inizialmente focalizzandosi sugli elettrodomestici acquistati negli ultimi cinque anni, la piattaforma visualizza automaticamente le informazioni sui prodotti per gli articoli collegati agli account dei membri.
Le caratteristiche principali includono l'archiviazione delle informazioni sui prodotti, promemoria per la manutenzione, raccomandazioni di prodotti compatibili e guide pratiche. La piattaforma, sviluppata da Lowe's Innovation Labs, mira a creare un gemello digitale per le abitazioni e arricchisce altre iniziative tecnologiche come Style Studio™ e Measure Your Space®.
Lowe's ha lanzado su nueva Plataforma Digital para el Hogar, un servicio gratuito exclusivamente para miembros de MyLowe's Rewards. La plataforma proporciona información personalizada sobre electrodomésticos, incluyendo garantías, manuales, sugerencias de mantenimiento y contenido de cómo hacer. Inicialmente centrada en los electrodomésticos comprados en los últimos cinco años, la plataforma muestra automáticamente la información del producto para los artículos vinculados a las cuentas de los miembros.
Las características clave incluyen el almacenamiento de información del producto, recordatorios de mantenimiento, recomendaciones de productos compatibles y guías prácticas. La plataforma, desarrollada por Lowe's Innovation Labs, tiene como objetivo crear un gemelo digital para los hogares y complementa otras iniciativas tecnológicas como Style Studio™ y Measure Your Space®.
로우스가 MyLowe's Rewards 회원 전용 무료 서비스인 새로운 디지털 홈 플랫폼을 출시했습니다. 이 플랫폼은 보증, 매뉴얼, 유지보수 제안 및 사용법에 대한 개인화된 정보를 포함하여 가전 제품에 대한 정보를 제공합니다. 최근 5년 이내에 구입한 가전 제품에 초점을 맞추며, 플랫폼은 회원 계정에 연결된 항목의 제품 정보를 자동으로 표시합니다.
주요 기능으로는 제품 정보 저장, 유지보수 알림, 호환 가능한 제품 추천 및 사용 방법 가이드가 포함됩니다. 로우스 이노베이션 랩에서 개발한 이 플랫폼은 주택에 대한 디지털 쌍둥이를 생성하는 것을 목표로 하며, Style Studio™ 및 Measure Your Space®와 같은 다른 기술 이니셔티브를 보완합니다.
Lowe's a lancé sa nouvelle Plateforme Numérique pour la Maison, un service gratuit exclusivement réservé aux membres de MyLowe's Rewards. La plateforme fournit des informations personnalisées sur les appareils électroménagers, y compris les garanties, les manuels, les suggestions d'entretien et des contenus explicatifs. En se concentrant d'abord sur les appareils achetés au cours des cinq dernières années, elle affiche automatiquement les informations sur les produits liés aux comptes des membres.
Les fonctionnalités clés incluent le stockage d'informations sur les produits, des rappels d'entretien, des recommandations de produits compatibles et des guides pratiques. La plateforme, développée par Lowe's Innovation Labs, vise à créer un jumeau numérique pour les maisons et complète d'autres initiatives technologiques telles que Style Studio™ et Measure Your Space®.
Lowe's hat seine neue Digitale Wohnplattform gestartet, einen kostenlosen Service, der ausschließlich für Mitglieder von MyLowe's Rewards verfügbar ist. Die Plattform bietet personalisierte Informationen zu Haushaltsgeräten, einschließlich Garantien, Handbüchern, Wartungsvorschlägen und Anleitungen. Zunächst konzentriert sich die Plattform auf Geräte, die in den letzten fünf Jahren gekauft wurden, und zeigt automatisch Produktinformationen für Artikel an, die mit den Konten der Mitglieder verknüpft sind.
Zu den Hauptfunktionen gehören die Speicherung von Produktinformationen, Wartungserinnerungen, Empfehlungen für kompatible Produkte und Anleitungshilfen. Die Plattform, die von Lowe's Innovation Labs entwickelt wurde, zielt darauf ab, ein digitales Abbild für Wohnhäuser zu erstellen und ergänzt andere technologische Initiativen wie Style Studio™ und Measure Your Space®.
- Introduction of new digital platform enhancing customer engagement and loyalty
- Platform automatically integrates with past purchases, reducing friction in customer experience
- Potential for increased recurring revenue through maintenance-related sales
- Strategic expansion of digital services portfolio strengthening competitive position
- initial functionality focusing only on appliances
- Restricted to purchases made after 2021
Insights
The new Lowe's Digital Home Platform represents a strategic move into the digital services ecosystem, leveraging customer data and IoT connectivity to create recurring engagement. The platform's initial focus on appliance management addresses a clear pain point while building a foundation for broader home management capabilities.
The technology stack combines several key elements:
- Digital twin architecture for home inventory tracking
- Predictive maintenance algorithms
- Integration with existing loyalty and e-commerce systems
While not immediately revenue-generating, this platform positions Lowe's to capture valuable customer data, increase loyalty program stickiness and drive repeat purchases through targeted recommendations. The integration with other innovative tools like Style Studio and Product Expert shows a cohesive digital transformation strategy.
This platform launch aligns with shifting consumer expectations for digital-first experiences and represents a defensive move against both traditional competitors and emerging direct-to-consumer brands. By focusing on post-purchase engagement, Lowe's is working to strengthen its competitive moat in several ways:
- Increased switching costs through digital lock-in
- Enhanced customer lifetime value via recurring maintenance purchases
- Improved customer data collection for personalization
The timing is strategic, as home improvement retailers face pressure from e-commerce players. This platform could help Lowe's maintain its market position by deepening relationships with existing customers rather than solely competing on price.
MyLowe's Rewards members now get free access to maintenance and care support for their home appliances
"With our new digital home platform, we're now making it easier to manage and maintain your home's maintenance needs starting with appliances," said Jen Wilson, Lowe's senior vice president, chief marketing officer. "Lowe's is all about being a helpful partner and through the digital home platform, we can serve up the exact filter customers need for their refrigerator at the time it needs replaced."
If a customer purchased a major appliance connected to their MyLowe's Rewards account, in-store or online, within the past five years**, the appliance will automatically appear in their MyLowe's Rewards profile. Members can also search for or manually add additional appliances purchased and the digital home platform will automatically display all information known by Lowe's about that appliance.
Current features of the MyLowe's Rewards digital home platform include:
- Product information: Easily store and access manuals, warranties and other related documents in one place.
- Product recommendations: Shop for compatible appliance replacements, parts and maintenance supplies.
- Maintenance reminders: Regularly maintain appliances with project and schedule suggestions.
- How-to guides and tutorials: Read articles and watch videos on common tasks, like how to clean an oven or replace a water filter.
MyLowe's Rewards launched in Spring 2024 and is a free loyalty program designed to help homeowners earn and save more when shopping at Lowe's. Member-only benefits include points toward MyLowe's Money, exclusive member offers, free standard shipping starting at Silver Key status, free gifts and member-only deals.
The Lowe's Digital Home Platform was built by Lowe's Innovation Labs, a team focused on imagining, exploring and accelerating the future of home improvement through emerging technologies.
"We're building towards a future where our customers have all the information about their home and home maintenance needs in one place - think digital twin for their home," said Chandhu Nair, Lowe's senior vice president of technology. "The Lowe's Digital Home Platform is another way we are delivering on our Total Home Strategy, enabling a total home solution for every need in the home. We are excited to explore how this technology can help personalize the home improvement experience for our customers."
This complements a broad portfolio of applications from Lowe's Innovation Labs, including Lowe's Style Studio™, a breakthrough kitchen visualization experience designed exclusively for Apple Vision Pro, Measure Your Space®, a room measurement tool for iPhone using ARKit and the LiDAR Scanner, and experiences like Lowe's Product Expert™, a custom GPT that delivers home improvement product recommendations via generative AI, and the home improvement retail industry's first interactive store digital twin, which makes it easier for associates to access store information.
The Lowe's Digital Home Platform can be accessed online through the MyLowe's Rewards member dashboard on Lowes.com. To learn more about the loyalty program and sign up, visit: Lowes.com/MyLowesRewards.
*MyLowe's Rewards Program subject to Terms & Conditions. See Lowes.com/Terms for full program details. Subject to change.
**Order history is viewable for orders placed after 2021.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the
Media Contact
Amanda Caskey
Lowe's Companies, Inc.
amanda.caskey@lowes.com
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SOURCE Lowe's Companies, Inc.
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