Lotus Chooses AWS as Its Preferred Cloud Provider to Advance Connected and Automated Vehicles
Lotus Technology has selected AWS as its preferred cloud provider to advance its intelligent and luxury vehicle development. The partnership supports Lotus's Vision80 Strategy to become a global luxury technology brand by 2028. Using AWS's technologies including IoT, analytics, machine learning, and generative AI, Lotus will enhance its autonomous driving solutions, connected features, and vehicle personalization.
The company's ROBO Soul self-driving software and ROBO Galaxy platform run on AWS, enabling automated tasks like parking and highway driving. Lotus Connect, their connected-vehicle platform, provides remote vehicle control and monitoring with application latency under 2.2 seconds for its Digital Key feature. AWS also powers Lotus's 3D vehicle rendering system for customization and personalized car-buying experiences.
Lotus Technology ha scelto AWS come fornitore cloud preferito per avanzare nello sviluppo dei suoi veicoli intelligenti e di lusso. Questa partnership sostiene la Strategia Vision80 di Lotus, con l'obiettivo di diventare un marchio globalmente riconosciuto nel settore della tecnologia di lusso entro il 2028. Utilizzando le tecnologie di AWS, tra cui IoT, analisi, machine learning e intelligenza artificiale generativa, Lotus migliorera le sue soluzioni di guida autonoma, le funzionalità connesse e la personalizzazione dei veicoli.
Il software di guida autonoma ROBO Soul e la piattaforma ROBO Galaxy funzionano su AWS, consentendo l'automazione di compiti come il parcheggio e la guida in autostrada. Lotus Connect, la loro piattaforma per veicoli connessi, offre il controllo e il monitoraggio remoto del veicolo, con una latenza delle applicazioni inferiore a 2,2 secondi per la funzionalità Digital Key. AWS alimenta anche il sistema di rendering 3D dei veicoli di Lotus per esperienze di personalizzazione e acquisto di auto su misura.
Lotus Technology ha seleccionado AWS como su proveedor de nube preferido para impulsar el desarrollo de sus vehículos inteligentes y de lujo. La asociación apoya la Estrategia Vision80 de Lotus para convertirse en una marca global de tecnología de lujo para 2028. Utilizando las tecnologías de AWS, incluyendo IoT, análisis, aprendizaje automático e inteligencia artificial generativa, Lotus mejorará sus soluciones de conducción autónoma, características conectadas y personalización de vehículos.
El software de conducción autónoma ROBO Soul y la plataforma ROBO Galaxy funcionan en AWS, lo que permite tareas automatizadas como el estacionamiento y la conducción en autopista. Lotus Connect, su plataforma de vehículos conectados, proporciona control y monitoreo remoto del vehículo con una latencia de aplicación de menos de 2.2 segundos para su función de Llave Digital. AWS también impulsa el sistema de renderizado 3D de Lotus para experiencias de personalización y compra de automóviles personalizadas.
로터스 테크놀로지는 지능형 럭셔리 차량 개발을 위해 AWS를 선호하는 클라우드 공급자로 선정했습니다. 이 파트너십은 2028년까지 글로벌 럭셔리 기술 브랜드가 되겠다는 로터스의 Vision80 전략을 지원합니다. IoT, 분석, 머신러닝, 생성 AI를 포함한 AWS의 기술을 활용하여 로터스는 자율 주행 솔루션, 연결된 기능 및 차량 개인화를 향상시킬 것입니다.
회사의 자율 주행 소프트웨어 ROBO Soul과 ROBO Galaxy 플랫폼은 AWS에서 운영되며, 주차 및 고속도로 주행과 같은 자동화된 작업을 가능하게 합니다. 로터스 커넥트는 원격 차량 제어 및 모니터링을 제공하며, Digital Key 기능을 위한 애플리케이션 지연 시간이 2.2초 이하입니다. AWS는 커스터마이징 및 개인화된 차량 구매 경험을 위한 로터스의 3D 차량 렌더링 시스템도 지원합니다.
Lotus Technology a choisi AWS comme fournisseur cloud privilégié pour faire avancer le développement de ses véhicules intelligents et de luxe. Ce partenariat soutient la stratégie Vision80 de Lotus visant à devenir une marque technologique de luxe mondiale d'ici 2028. En utilisant les technologies d'AWS, y compris l'IoT, l'analyse, l'apprentissage automatique et l'IA générative, Lotus améliorera ses solutions de conduite autonome, ses fonctionnalités connectées et la personnalisation de ses véhicules.
Le logiciel de conduite autonome ROBO Soul et la plateforme ROBO Galaxy de l'entreprise fonctionnent sur AWS, permettant des tâches automatisées telles que le stationnement et la conduite sur autoroute. Lotus Connect, leur plateforme de véhicules connectés, offre un contrôle et un suivi à distance du véhicule avec une latence d'application inférieure à 2,2 secondes pour sa fonction Clé Numérique. AWS alimente également le système de rendu 3D de Lotus pour des expériences d'achat et de personnalisation de véhicules sur mesure.
Lotus Technology hat AWS als bevorzugten Cloud-Anbieter ausgewählt, um die Entwicklung seiner intelligenten und luxuriösen Fahrzeuge voranzutreiben. Die Partnerschaft unterstützt die Vision80-Strategie von Lotus, bis 2028 eine globale Luxus-Technologiemarke zu werden. Durch die Nutzung der Technologien von AWS, einschließlich IoT, Analytik, maschinelles Lernen und generative KI, wird Lotus seine autonomen Fahrlösungen, vernetzten Funktionen und die Personalisierung von Fahrzeugen verbessern.
Die selbstfahrende Software ROBO Soul und die ROBO Galaxy-Plattform des Unternehmens laufen auf AWS und ermöglichen automatisierte Aufgaben wie Parken und Autobahnfahren. Lotus Connect, ihre Plattform für vernetzte Fahrzeuge, bietet den Fernzugriff und die Überwachung des Fahrzeugs mit einer Anwendungs-Latenz von unter 2,2 Sekunden für die digitale Schlüssel-Funktion. AWS unterstützt auch das 3D-Fahrzeug-Rendering-System von Lotus für individuelle Anpassungen und personalisierte Fahrzeugkauf-Erlebnisse.
- Strategic partnership with AWS strengthens Lotus's technological capabilities
- Reduced deployment time for autonomous driving module from 6 months to 2 weeks
- Achieved low latency of 2.2 seconds for Digital Key application
- Enhanced vehicle customization capabilities through real-time 3D rendering
- None.
Insights
This strategic partnership between Lotus and AWS represents a significant technological advancement in the automotive sector. The implementation of AWS's cloud infrastructure for Lotus's intelligent driving platform (ROBO Soul) and connected vehicle services (Lotus Connect) showcases a major shift toward cloud-based automotive innovation.
Key technological achievements include reducing deployment time for autonomous driving modules from 6 months to 2 weeks and achieving application latency of less than 2.2 seconds for the Lotus Digital Key. The integration of AWS's analytics, IoT and machine learning capabilities will accelerate Lotus's transformation into a tech-forward luxury brand.
While this partnership will boost Lotus's technological capabilities, the direct revenue impact for AWS is likely modest given Lotus's current market size. However, it demonstrates AWS's growing dominance in the automotive cloud services market, strengthening its position against competitors.
This collaboration marks a significant milestone in Lotus's Vision80 Strategy, positioning the company for a major transformation from a traditional sports car manufacturer to a global luxury EV technology brand. The comprehensive integration of AWS services across autonomous driving, connected features and personalization capabilities puts Lotus in direct competition with tech-forward automakers like Tesla and NIO.
The implementation of ROBO Galaxy platform for fleet management indicates Lotus's ambition to expand beyond personal vehicles into the commercial autonomous vehicle market. The real-time 3D rendering capability for vehicle customization through Amazon CloudFront represents a modern approach to luxury car sales, potentially increasing conversion rates and average transaction values.
Leading intelligent and luxury mobility provider uses AWS to power its intelligent driving platform, innovate new connected vehicle services, and expand globally
(Photo: Business Wire)
With more than 70 years of racing heritage and automotive leadership, Lotus offers market-leading standards in performance, design and engineering. Lotus is dedicated to delivering luxury electric vehicles, with a focus on developing next-generation electric and digital technologies. Lotus will apply AWS technologies, including Internet of Things (IoT), analytics, machine learning, and generative artificial intelligence (AI), to develop and deliver connected features, such as autonomous driving solutions, immersive infotainment, and hyper-fast vehicle charging.
Advancing autonomous and connected capabilities for vehicles
Lotus runs its ROBO Soul self-driving software stack on AWS, enabling cars and trucks, including Lotus next-generation electric vehicles, to automatically perform tasks such as parking and highway driving. Using AWS, Lotus also developed ROBO Galaxy, a platform of intelligent driving tools, to help fleet managers increase the efficiency and accessibility of autonomous vehicles in international markets. Lotus leverages Amazon Redshift and Amazon Managed Streaming for Apache Kafka (Amazon MSK) to create their intelligent driving tools and uses Amazon Glue for data integration. AWS enables Lotus to analyze crucial information—such as real-time maps, traffic conditions, and driver behavior—to help enhance their intelligent driving system’s capabilities and help support a safer driving experience. For example, Lotus’ driving system uses technologies, including AWS, to automatically brake if an object is too close to the front of the vehicle.
Lotus Connect, Lotus’s connected-vehicle platform, runs on AWS and provides Lotus customers with remote vehicle control, real-time status monitoring, geofencing, and stolen-vehicle tracking to enable smarter, safer, and more convenient driving experiences. For example, the system provides ongoing monitoring that proactively sends driver notifications, automatically detects maintenance issues, and summons roadside assistance for on-demand help. Lotus Connect uses Amazon Elastic Kubernetes Service (Amazon EKS) to quickly deploy, manage, and scale containerized application. The connected vehicle platform’s autonomous driving module processes sensory input to understand the driving environment and help drivers make decisions, reducing deployment time from six months to two weeks. Additionally, using Amazon Aurora, a high-performance relational database service with more than
Personalizing driver experiences and vehicles
Lotus uses AWS analytics to gain business insights, analyze car buying, and make tailored purchasing recommendations. Using Amazon CloudFront, AWS’s content delivery network, Lotus offers real-time 3D vehicle rendering for personalized customization and an immersive car-buying experience. This enables Lotus to suggest and preview new model configurations in 3D, giving customers an idea of how their cars would look with distinctive accessories, colors, and trim packages, including a curated selection of limited-edition designs sourced from collaborations with partners, artists, and luxury brands.
“AWS’s technologies help us accelerate our global growth by allowing Lotus to build solutions for intelligent driving, connected cars, and personalized experiences,” said Bo Li, vice president of Lotus Technology. “We are excited to work with AWS to apply new technologies like generative AI, which will help us improve Lotus’ automated driving capabilities, develop more responsive customer service, and improve driver satisfaction. We look forward to deepening our partnership to create an enhanced and more responsive in-vehicle experience.”
“The automotive industry is experiencing a seismic shift to digitization and electrification, and the cloud is helping drive this rapid development,” said Ozgur Tohumcu, general manager, Automotive & Manufacturing, AWS. “Working collaboratively, AWS will help Lotus as they continuously innovate on more personalized, connected, and intelligent in-vehicle experiences. We look forward to continuing our collaboration, applying generative AI to help drive efficiencies and bring new connected car capabilities, enhanced vehicle features leveraging self-driving capabilities, and elevated driving experiences.”
About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 108 Availability Zones within 34 geographic regions, with announced plans for 18 more Availability Zones and six more AWS Regions in
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241202319353/en/
Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr
Source: Amazon.com, Inc.
FAQ
What is Lotus's partnership with AWS (AMZN) announced in 2023?
How does Lotus use AWS (AMZN) for autonomous driving?
What improvements has Lotus achieved using AWS (AMZN) technology?
