El Pollo Loco Taps Content Creator Yuri Lamasbella as New Kreative Director for its Double Chopped Salads Campaign
El Pollo Loco (Nasdaq: LOCO) has partnered with TikTok star Yuri Lamasbella, appointing her as the first-ever Kreative Director for their Double Chopped Salads campaign. This collaboration marks a significant step in the brand's digital marketing strategy, featuring the launch of a digitally exclusive menu item called the Kreator Chopped Salad.
The campaign showcases four salad options: the Kreator Chopped Salad, Classic Double Chicken Chopped Salad, Classic Double Baja Shrimp Chopped Salad, and Street Corn Double Chicken Chopped Salad. These offerings align with El Pollo Loco's commitment to expanding its better-for-you menu options.
Jill Adams, Chief Marketing Officer, emphasized the importance of harnessing social media and culture to engage with customers. Lamasbella expressed excitement about the collaboration, highlighting her role in script development and creative direction.
El Pollo Loco (Nasdaq: LOCO) ha stretto una partnership con la star di TikTok Yuri Lamasbella, nominandola come la prima Kreative Director della loro campagna dedicata alle Insalate Double Chopped. Questa collaborazione rappresenta un passo significativo nella strategia di marketing digitale del marchio, con il lancio di un elemento del menu esclusivo digitale chiamato Kreator Chopped Salad.
La campagna presenta quattro opzioni di insalate: la Kreator Chopped Salad, la Classic Double Chicken Chopped Salad, la Classic Double Baja Shrimp Chopped Salad e la Street Corn Double Chicken Chopped Salad. Queste offerte si allineano con l'impegno di El Pollo Loco di ampliare le sue opzioni di menu più salutari.
Jill Adams, Chief Marketing Officer, ha sottolineato l'importanza di sfruttare i social media e la cultura per coinvolgere i clienti. Lamasbella ha espresso entusiasmo per la collaborazione, evidenziando il suo ruolo nello sviluppo del copione e nella direzione creativa.
El Pollo Loco (Nasdaq: LOCO) se ha asociado con la estrella de TikTok Yuri Lamasbella, nombrándola como la primera Kreative Director de su campaña de Ensaladas Double Chopped. Esta colaboración marca un paso significativo en la estrategia de marketing digital de la marca, incluyendo el lanzamiento de un elemento exclusivo del menú digital llamado Kreator Chopped Salad.
La campaña presenta cuatro opciones de ensaladas: la Kreator Chopped Salad, la Classic Double Chicken Chopped Salad, la Classic Double Baja Shrimp Chopped Salad y la Street Corn Double Chicken Chopped Salad. Estas opciones están alineadas con el compromiso de El Pollo Loco de expandir sus opciones de menú más saludables.
Jill Adams, Chief Marketing Officer, destacó la importancia de aprovechar las redes sociales y la cultura para interactuar con los clientes. Lamasbella expresó su entusiasmo por la colaboración, resaltando su papel en el desarrollo de guiones y dirección creativa.
엘 폴로 로코 (Nasdaq: LOCO)는 TikTok 스타 유리 라마스벨라와 파트너십을 맺고 그녀를 그들의 더블 초프 샐러드 캠페인의 첫 번째 Kreative Director로 임명했습니다. 이번 협업은 브랜드의 디지털 마케팅 전략에서 중요한 단계로, 디지털 독점 메뉴 항목인 Kreator Chopped Salad의 출시를 포함합니다.
이 캠페인은 네 가지 샐러드 옵션을 선보입니다: Kreator Chopped Salad, Classic Double Chicken Chopped Salad, Classic Double Baja Shrimp Chopped Salad 및 Street Corn Double Chicken Chopped Salad. 이러한 제공은 엘 폴로 로코가 더 건강한 메뉴 옵션을 확장하려는 헌신과 일치합니다.
질 아담스, Chief Marketing Officer는 고객과의 소통을 위해 소셜 미디어와 문화를 활용하는 것이 중요하다고 강조했습니다. 라마스벨라는 협업에 대한 흥분을 표현하며 스크립트 개발과 창의적 방향에서의 역할을 강조했습니다.
El Pollo Loco (Nasdaq: LOCO) s'est associé à la star de TikTok Yuri Lamasbella, la nommant première Kreative Director de sa campagne Double Chopped Salads. Cette collaboration marque un pas significatif dans la stratégie de marketing numérique de la marque, avec le lancement d'un élément de menu exclusif numérique appelé la Kreator Chopped Salad.
La campagne présente quatre options de salades : la Kreator Chopped Salad, la Classic Double Chicken Chopped Salad, la Classic Double Baja Shrimp Chopped Salad et la Street Corn Double Chicken Chopped Salad. Ces offres s'inscrivent dans l'engagement d'El Pollo Loco d'élargir ses options de menu plus saines.
Jill Adams, Chief Marketing Officer, a souligné l'importance d'exploiter les réseaux sociaux et la culture pour interagir avec les clients. Lamasbella a exprimé son enthousiasme pour la collaboration, mettant en avant son rôle dans le développement des scénarios et la direction créative.
El Pollo Loco (Nasdaq: LOCO) hat sich mit TikTok-Star Yuri Lamasbella zusammengetan und sie als erste Kreativdirektorin für ihre Double Chopped Salads-Kampagne ernannt. Diese Zusammenarbeit markiert einen bedeutenden Schritt in der digitalen Marketingstrategie der Marke und umfasst die Einführung eines digital exklusiven Menüpunktes, dem Kreator Chopped Salad.
Die Kampagne zeigt vier Salatoptionen: den Kreator Chopped Salad, den Classic Double Chicken Chopped Salad, den Classic Double Baja Shrimp Chopped Salad und den Street Corn Double Chicken Chopped Salad. Diese Angebote entsprechen dem Engagement von El Pollo Loco, seine gesünderen Menüoptionen zu erweitern.
Jill Adams, Chief Marketing Officer, betonte die Bedeutung der Nutzung von sozialen Medien und Kultur, um mit Kunden in Kontakt zu treten. Lamasbella äußerte ihre Begeisterung über die Zusammenarbeit und hob ihre Rolle in der Skriptentwicklung und kreativen Leitung hervor.
- Partnership with popular TikTok creator Yuri Lamasbella as Kreative Director
- Launch of a digitally exclusive menu item (Kreator Chopped Salad)
- Expansion of better-for-you menu offerings with Double Chopped Salads
- Innovative approach to digital marketing and customer engagement
- None.
In a first-of-its-kind partnership, the popular TikTok sensation leads one of the brand’s digital campaigns, unveiling an exclusive Loco Rewards App menu item
COSTA MESA, Calif., Aug. 12, 2024 (GLOBE NEWSWIRE) -- El Pollo Loco (Nasdaq: LOCO), the nation's leading fire-grilled chicken chain, has announced an exciting partnership with content creator Yuri Lamasbella. Following successful collaborations, El Pollo Loco has appointed her as its first-ever Kreative Director for the Double Chopped Salads campaign launch. In this role, the TikTok star brought her fresh, unique creativity and expertise to create a dynamic campaign for the brand’s Double Chopped Salads. This initiative demonstrates the brand's commitment to expanding its better-for-you menu offerings and marks the first time it has created a digitally exclusive menu item for collaboration.
NEW DIGITAL EXCLUSIVE: The Kreator Chopped Salad
Krisp lettuce and super greens blend vibing with our citrus-marinated, fire-grilled chopped chicken breast and Baja shrimp, hand-sliced avoKados, queso fresKo, krunchy tortilla strips, pepitas, and freshly prepared salsa fresca. Served with the kravable cilantro dressing and chipotle sauce, mmkay. The combo includes chips, salsa, and regular drinks.
Classic Double Chicken Chopped Salad
Crisp lettuce and super greens blend topped with a double portion of the brand's delicious, citrus-marinated, fire-grilled chopped chicken breast, hand-sliced avocados, queso fresco, pepitas, freshly prepared salsa fresca and served with the chain's creamy cilantro dressing.
Classic Double Baja Shrimp Chopped Salad
Crisp lettuce and super greens blend topped with a double portion of Baja shrimp, hand-sliced avocados, queso fresco, pepitas, and freshly prepared salsa fresca and served with the chain's creamy cilantro dressing.
Street Corn Double Chicken Chopped Salad
Crisp lettuce and super greens blend topped with a double portion of our citrus-marinated, fire-grilled chopped chicken breast, roasted corn and red peppers, hand-sliced avocados, queso fresco, chopped cilantro, chili lime seasoning, freshly prepared salsa fresca, and the chain's creamy cilantro dressing.
"It’s been wonderful welcoming Yuri [Lamasbella] as our Kreative Director for this campaign and tapping into her creativity, innovative ideas, and social influence," said Jill Adams, Chief Marketing Officer for El Pollo Loco. "This collaboration is yet another proof point of how we harness the power of social media and culture to engage with our fans in new ways."
Through compelling content creation, mouth-watering food photography, and strategic branding, Lamasbella lent her fresh perspective and approach to help elevate the promotion of this fan-favorite menu item.
"I am thrilled to team up with El Pollo Loco to present their delicious Double-Chopped Salads,” exclaimed Lamasbella. “I’m a big fan of salads, and this collaboration allowed me to spearhead the script, inject my creative vision into the campaign, and inspire the creation of one of my favorite items from their menu.”
“El Pollo Loco empowers creators like me, providing a platform for innovation and creativity. Taking on the role of their Kreative Director is a tremendous honor, and I am incredibly grateful to have a seat at the table,’' she added.
Stay tuned for more updates and exclusive content from El Pollo Loco and @YuriLaMasBella as they embark on this dynamic partnership. Follow @ElPolloLoco and @YuriLaMasBella on social media for the latest news and behind-the-scenes peeks at what's cooking!
These delectable Double Chopped Salads are available for a limited time only. Order online for pickup or delivery through ElPolloLoco.com or the Loco Rewards app. By signing up for Loco Rewards, you can earn points with every El Pollo Loco order, which you can redeem for various rewards, including free food. Start saving and earning today by visiting the Loco Rewards page on our website.
About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors, all made in our restaurants daily using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/284e3431-ec72-49ac-ba98-6083e0e23c1f
FAQ
What is El Pollo Loco's new partnership for the Double Chopped Salads campaign?
What new menu item has El Pollo Loco (LOCO) introduced with this campaign?
How many Double Chopped Salad options are available in El Pollo Loco's new campaign?
How can customers order the new Double Chopped Salads from El Pollo Loco (LOCO)?
