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El Pollo Loco Now Offering Two Tacos for only $5 Every Tuesday

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El Pollo Loco announces a new Taco Tuesday promotion running from October 29 through December 31, 2024. Customers can get two tacos for $5 every Tuesday, while Loco Rewards members receive three tacos for $5. The promotion includes an option to add chips, salsa, and a regular drink for an additional $2.50. Available at participating locations, this -time offer aims to provide affordable, quality food while offering extra value to loyalty program members.

El Pollo Loco annuncia una nuova promozione per il Taco Tuesday che si svolgerà dal 29 ottobre al 31 dicembre 2024. I clienti possono ottenere due tacos per $5 ogni martedì, mentre i membri di Loco Rewards riceveranno tre tacos per $5. La promozione include un'opzione per aggiungere patatine, salsa e una bevanda regolare per un costo aggiuntivo di $2.50. Disponibile presso le località partecipanti, questa offerta temporanea mira a fornire cibo di qualità a prezzi accessibili, offrendo al contempo un valore extra ai membri del programma di fidelizzazione.

El Pollo Loco anuncia una nueva promoción de Taco Tuesday que se llevará a cabo desde el 29 de octubre hasta el 31 de diciembre de 2024. Los clientes pueden obtener dos tacos por $5 cada martes, mientras que los miembros de Loco Rewards reciben tres tacos por $5. La promoción incluye la opción de agregar papas fritas, salsa y una bebida regular por un costo adicional de $2.50. Disponible en ubicaciones participantes, esta oferta por tiempo limitado tiene como objetivo proporcionar comida de calidad a precios accesibles, al mismo tiempo que ofrece un valor adicional a los miembros del programa de lealtad.

엘 폴로 로코(El Pollo Loco)가 2024년 10월 29일부터 12월 31일까지 진행되는 새로운 타코 화요일 프로모션을 발표합니다. 고객은 매주 화요일마다 2개의 타코를 $5에 구입할 수 있으며, Loco Rewards 회원은 3개의 타코를 $5에 받을 수 있습니다. 프로모션에는 추가 비용 $2.50로 칩, 살사, 일반 음료를 추가할 수 있는 옵션이 포함되어 있습니다. 참여 매장에서 이용할 수 있는 이 한정 제안은 고객에게 질 좋은 음식을 저렴한 가격에 제공하면서 충성 프로그램 회원들에게 추가 가치를 제공하는 것을 목표로 합니다.

El Pollo Loco annonce une nouvelle promotion Taco Tuesday qui se déroulera du 29 octobre au 31 décembre 2024. Les clients peuvent obtenir deux tacos pour $5 chaque mardi, tandis que les membres de Loco Rewards reçoivent trois tacos pour $5. La promotion inclut une option pour ajouter des chips, de la salsa et une boisson ordinaire pour un coût supplémentaire de $2.50. Disponible dans les établissements participants, cette offre limitée vise à fournir une nourriture de qualité à des prix abordables tout en offrant une valeur ajoutée aux membres du programme de fidélité.

El Pollo Loco kündigt eine neue Taco Tuesday Aktion an, die vom 29. Oktober bis zum 31. Dezember 2024 läuft. Kunden können jeden Dienstag zwei Tacos für $5 erhalten, während Mitglieder von Loco Rewards drei Tacos für $5 bekommen. Die Aktion umfasst die Möglichkeit, Chips, Salsa und ein reguläres Getränk für zusätzlich $2.50 hinzuzufügen. Diese zeitlich begrenzte Aktion, die in teilnehmenden Standorten verfügbar ist, zielt darauf ab, qualitativ hochwertiges Essen zu erschwinglichen Preisen anzubieten und gleichzeitig Mitgliedern des Treueprogramms zusätzlichen Wert zu bieten.

Positive
  • Introduction of a new value-focused promotion to drive customer traffic
  • Strategic use of loyalty program to incentivize membership sign-ups
  • Additional upsell opportunity with combo add-on for $2.50
Negative
  • -time promotion may impact margins due to low price point
  • Pricing and participation restrictions may affect customer satisfaction

Insights

This promotional campaign, while aimed at driving traffic, is unlikely to significantly impact El Pollo Loco's financial performance. The $5 two-taco deal and $5 three-taco offer for rewards members represent standard quick-service restaurant promotional pricing. The duration (through December 31) and once-weekly frequency minimize potential margin pressure.

The additional $2.50 upsell for chips, salsa and drinks demonstrates smart bundling strategy to maintain transaction values. However, this type of promotion is routine in the competitive fast-food landscape and doesn't represent a material business catalyst. The rewards program tie-in may help with customer data collection and loyalty, but the overall impact on revenue and profitability should be modest.

Loco Rewards Members get THREE tacos for $5!

COSTA MESA, Calif., Oct. 28, 2024 (GLOBE NEWSWIRE) -- Beginning Tuesday, October 29, 2024, El Pollo Loco offers two tacos for $5 every Tuesday through December 31, 2024.

WHO:
El Pollo Loco, the nation's leading fire-grilled chicken restaurant chain known for its craveable, flavorful, and better-for-you offerings.

WHAT:
El Pollo Loco invites all taco enthusiasts to participate in Taco Tuesday with an exciting new promotion! Starting Tuesday, October 29, 2024, customers can order any two delicious tacos for only $5 (in-store or online). Add chips, salsa, and a regular drink for only $2.50 more! This offer is valid every Tuesday through December 31, 2024.

SPECIAL OFFER FOR LOCO REWARDS MEMBERS: Loco Rewards Members can elevate their Taco Tuesday experience by receiving THREE tacos for just $5. Not a member yet?

Signing up is free and easy through El Pollo Loco’s app or website. Members earn points with every purchase, receive special offers year-round, and get access to exclusive promotions like this one.

WHERE:
Available at participating El Pollo Loco locations for a limited time. To find a location near you, visit elpolloloco.com/locations. Pricing and participation may vary by location.

WHEN:
Every Tuesday until December 31, 2024

WHY:
"We know our fans want high-quality, craveable, affordable food," said Jill Adams, Chief Marketing Officer at El Pollo Loco. “This offer is a delicious way to celebrate Taco Tuesday every week for the rest of the year and offer added value to our dedicated Loco Rewards users.”

About El Pollo Loco
El Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with ten licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/27411611-bc2f-4457-9a5b-3871d52cf306


FAQ

What is El Pollo Loco's new Taco Tuesday deal for 2024?

El Pollo Loco offers two tacos for $5 every Tuesday from October 29 through December 31, 2024, with Loco Rewards members receiving three tacos for $5.

How much can Loco Rewards members save on Taco Tuesday?

Loco Rewards members get an extra taco (three instead of two) for the same $5 price, representing additional value compared to non-members.

What add-ons are available with LOCO's Taco Tuesday promotion?

Customers can add chips, salsa, and a regular drink to their taco order for an additional $2.50.

How long will El Pollo Loco's $5 taco promotion run?

The promotion runs every Tuesday from October 29 through December 31, 2024, at participating locations.

El Pollo Loco Holdings, Inc.

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