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El Pollo Loco Launches Curbside Pickup in App for Faster and Easier Service

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El Pollo Loco (Nasdaq: LOCO) has launched its new curbside pickup service, enhancing convenience for customers by allowing them to order and receive their food without leaving their vehicles. This innovation incorporates GPS technology to alert staff upon customer arrival, ensuring quick service. The launch coincides with the introduction of the Loco Rewards program aimed at improving the customer experience. To celebrate National Taco Day on October 4, customers who use the curbside service will receive two free Tacos al Carbon on their next visit.

Positive
  • Introduction of GPS-enabled curbside pickup service to enhance customer convenience.
  • Launch of Loco Rewards program to improve customer engagement and experience.
  • Promotion of two free Tacos al Carbon for curbside orders on National Taco Day.
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  • None.

Exclusive Curbside Offer on National Taco Day

COSTA MESA, Calif., Sept. 29, 2020 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc. (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, today announced the national launch of its curbside pickup, giving customers a faster and easier way to access their favorite menu items from the safety and convenience of their vehicle. The curbside innovation comes on the heels of the newly launched Loco Rewards™ program to elevate the customer experience.

The new curbside offering features GPS-enabled functionality, allowing customers the opportunity to automatically alert the restaurant team that they have arrived for the fastest possible service. Upon arrival, customers can pull into the dedicated pickup parking spots at the restaurant and their order will be brought to their vehicle within minutes.

“We are dedicated to making it as easy as possible for our customers to get access to our food,” said Bernard Acoca, President and Chief Executive Officer at El Pollo Loco. “As we continue to digitize our business with our customers convenience at the forefront, we knew curbside was key to ensuring a more seamless customer experience.”

To celebrate the launch, El Pollo Loco is offering an exclusive promotion on National Taco Day. Customers who place a curbside order in the app on October 4 will receive two free Tacos al Carbons on their next visit.

Please visit www.elpolloloco.com to learn more about El Pollo Loco’s curbside pickup.

About El Pollo Loco
El Pollo Loco (Nasdaq:LOCO) is the nation’s leading fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its handcrafted L.A. Mex food, an innovative blend of traditional Mexican cuisine and better-for-you eating, that Los Angeles is known for. Since 1980, El Pollo Loco has successfully opened and maintained more than 475 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah, and Louisiana while remaining true to its Mexican-American heritage. El Pollo Loco continues to grow and evolve, nourishing connections to tradition, culture, and one another through fire-grilled goodness that makes us feel like familia. For more information, visit us at www.elpolloloco.com.

Like: www.facebook.com/ElPolloLoco
Follow on Twitter: @ElPolloLoco 
Follow on Instagram: @ElPolloLoco
Subscribe: www.youtube.com/OfficialElPolloLoco
Join Loco Rewards: www.elpolloloco.com/rewards
Join our Team: www.elpolloloco.com/careers

MEDIA CONTACT:
Hannah Gray
Edible
323-206-0800
hannah.gray@edible-inc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/aff50760-2cfa-44ec-be87-10984341e6ca

FAQ

What is the new service introduced by El Pollo Loco?

El Pollo Loco has introduced a curbside pickup service that allows customers to receive their orders without leaving their vehicles.

When is National Taco Day and what promotion is El Pollo Loco offering?

National Taco Day is on October 4, and El Pollo Loco is offering two free Tacos al Carbon with curbside orders placed on that day.

What technology does the curbside pickup service use?

The curbside pickup service uses GPS functionality to alert restaurant staff when customers arrive.

How does the Loco Rewards program enhance customer experience?

The Loco Rewards program is designed to improve customer engagement and provide a better overall dining experience.

El Pollo Loco Holdings, Inc.

NASDAQ:LOCO

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