Lenovo named Official FIFA Technology Partner
Lenovo has been named the Official FIFA Technology Partner for the FIFA World Cup 2026™ and FIFA Women's World Cup 2027™. This top-tier sponsorship was announced at Lenovo's annual Tech World innovation event. Lenovo will provide FIFA with a range of technologies, including AI innovations, devices, and data center infrastructure, to enhance fan experiences and global broadcasts.
The partnership aims to leverage technology and innovation to grow football globally. Lenovo's products and services, including ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the tournaments. These technologies will power improved fan experiences in stadiums, enhance global broadcasts, and democratize data across all football-playing nations.
Lenovo è stata nominata Partner Ufficiale Tecnologico della FIFA per il Campionato del Mondo FIFA 2026™ e il Campionato del Mondo Femminile FIFA 2027™. Questa sponsorizzazione di alto livello è stata annunciata durante l'evento annuale di innovazione Tech World di Lenovo. Lenovo fornirà alla FIFA una gamma di tecnologie, tra cui innovazioni nell'IA, dispositivi e infrastrutture di data center, per migliorare le esperienze dei fan e le trasmissioni globali.
Il partenariato mira a sfruttare la tecnologia e l'innovazione per far crescere il calcio a livello globale. I prodotti e i servizi di Lenovo, tra cui laptop ThinkPad, tablet, telefoni cellulari Motorola e server, saranno integrati nei tornei. Queste tecnologie miglioreranno le esperienze dei fan negli stadi, potenzieranno le trasmissioni globali e democratizzeranno i dati in tutte le nazioni calcistiche.
Lenovo ha sido nombrado Socio Tecnológico Oficial de la FIFA para la Copa Mundial de la FIFA 2026™ y la Copa Mundial Femenina de la FIFA 2027™. Este patrocinio de primer nivel fue anunciado en el evento anual de innovación Tech World de Lenovo. Lenovo proporcionará a la FIFA una gama de tecnologías, incluyendo innovaciones en IA, dispositivos e infraestructura de centros de datos, para mejorar las experiencias de los aficionados y las transmisiones globales.
La asociación tiene como objetivo aprovechar la tecnología y la innovación para hacer crecer el fútbol a nivel mundial. Los productos y servicios de Lenovo, incluidos portátiles ThinkPad, tabletas, teléfonos móviles Motorola y servidores, se integrarán en los torneos. Estas tecnologías potenciarán las experiencias de los aficionados en los estadios, mejorarán las transmisiones globales y democratizarán los datos en todas las naciones que practican el fútbol.
레노버는 FIFA 공식 기술 파트너로 2026년 FIFA 월드컵™과 2027년 FIFA 여성 월드컵™에 선정되었습니다. 이 고급 스폰서는 레노버의 연례 Tech World 혁신 행사에서 발표되었습니다. 레노버는 FIFA에 AI 혁신, 장치 및 데이터 센터 인프라를 포함한 다양한 기술을 제공하여 팬 경험과 전 세계 방송을 향상시킬 것입니다.
이번 파트너십의 목표는 글로벌 축구의 성장을 위해 기술과 혁신을 활용하는 것입니다. 레노버의 ThinkPad 노트북, 태블릿, 모토롤라 모바일폰, 서버 등 제품과 서비스가 토너먼트에 통합될 것입니다. 이러한 기술은 스타디움에서의 팬 경험을 개선하고, 글로벌 방송을 강화하며, 모든 축구 참여 국가에서 데이터의 민주화를 촉진할 것입니다.
Lenovo a été désigné Partenaire Technologique Officiel de la FIFA pour la Coupe du Monde de la FIFA 2026™ et la Coupe du Monde Féminine de la FIFA 2027™. Ce parrainage de haut niveau a été annoncé lors de l'événement annuel d'innovation Tech World de Lenovo. Lenovo fournira à la FIFA une gamme de technologies, y compris des innovations en IA, des appareils et une infrastructure de centre de données, pour améliorer l'expérience des fans et les diffusions mondiales.
Ce partenariat vise à exploiter la technologie et l'innovation pour développer le football à l'échelle mondiale. Les produits et services de Lenovo, y compris les ordinateurs portables ThinkPad, les tablettes, les téléphones mobiles Motorola et les serveurs, seront intégrés dans les tournois. Ces technologies amélioreront l'expérience des fans dans les stades, renforceront les diffusions mondiales et démocratiseront les données dans tous les pays pratiquant le football.
Lenovo wurde als Offizieller FIFA-Technologiepartner für die FIFA-Weltmeisterschaft 2026™ und die FIFA-Frauen-Weltmeisterschaft 2027™ benannt. Dieses erstklassige Sponsoring wurde auf der jährlichen Innovationsveranstaltung Tech World von Lenovo bekannt gegeben. Lenovo wird der FIFA eine Vielzahl von Technologien zur Verfügung stellen, darunter KI-Innovationen, Geräte und Infrastruktur für Rechenzentren, um das Fanerlebnis und globale Übertragungen zu verbessern.
Die Partnerschaft zielt darauf ab, Technologie und Innovation zu nutzen, um den Fußball weltweit zu fördern. Die Produkte und Dienstleistungen von Lenovo, einschließlich ThinkPad-Laptops, Tablets, Motorola-Mobiltelefone und Server, werden in die Turniere integriert. Diese Technologien werden das Fanerlebnis in den Stadien verbessern, die globalen Übertragungen optimieren und Daten in allen Fußball spielenden Nationen demokratisieren.
- Partnership with FIFA for two major World Cup events in 2026 and 2027
- Opportunity to grow Lenovo's global brand among football fans
- Integration of Lenovo's products and services into major sporting events
- Potential for increased visibility and market penetration through global broadcasts
- None.
- Agreement covers FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ and was revealed on stage at Lenovo’s annual Tech World innovation event
- Lenovo to provide FIFA technology – from AI (Artificial Intelligence) innovation to devices and data center infrastructure – to enhance fan experiences and global broadcasts
- Lenovo and FIFA to leverage technology and innovation to grow the game globally
Lenovo named Official FIFA Technology Partner to enhance fan experiences and global broadcasts. (Graphic: Business Wire)
The two tournaments will provide the perfect platform for Lenovo to further grow its global brand among fans of the world’s most popular sport and, more importantly, deliver integrated and innovative technologies that will make football more accessible and more engaging for all, growing the game around the world.
Lenovo’s products, services and solutions, including its emerging suite of innovations that both leverage and power AI (Artificial Intelligence), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers, will be integrated into the 2026 and 2027 tournaments. The technology will power improved fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratize data across all global football-playing nations.
Lenovo Chairman and CEO Yuanqing Yang commented: “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.
“Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
FIFA President Gianni Infantino added: “At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.
“In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
The landmark partnership marks the first deal between Lenovo and FIFA and builds on Lenovo’s heritage in powering the technology that has and continues to underpin many flagship global sporting properties.
About FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
The FIFA World Cup™ will feature 48 teams and be hosted by three nations for the first time in history in 2026. The tournament will return to the
The FIFA Women’s World Cup 2027 will be the tenth edition of the tournament and, as in
About Lenovo
Lenovo is a
View source version on businesswire.com: https://www.businesswire.com/news/home/20241015870640/en/
Charlotte West – cwest@lenovo.com, +44 7825 605720
Stuart Gill – sgill@lenovo.com, +44 7917 437 532
Zeno Group - lenovowwcorp@zenogroup.com
Source: Lenovo
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