Lincoln Financial Expands Life Insurance Portfolio With Launch of Two New Variable Universal Life Products
Lincoln Financial (NYSE: LNC) has launched two new Variable Universal Life (VUL) products: an enhanced Lincoln AssetEdge VUL (2025) and the new Lincoln AssetEdge SVUL. The enhanced VUL (2025) features include a new Enhanced Overloan Protection Endorsement with no upfront fee, removed indexed account allocation threshold, and additional hedged equity investment options with lower fund fees.
The Lincoln AssetEdge SVUL, a survivorship policy covering two lives, offers competitive short-pay pricing, market participation opportunities, and various growth and liquidity options through riders. Both products aim to provide death benefit protection and tax advantages while allowing market-driven wealth accumulation potential. The launch aligns with market trends, as performance-based products represented 70% of VUL products sold in 2023.
Lincoln Financial (NYSE: LNC) ha lanciato due nuovi prodotti di Life Insurance Universale Variabile (VUL): un Lincoln AssetEdge VUL (2025) migliorato e il nuovo Lincoln AssetEdge SVUL. Le caratteristiche del VUL migliorato (2025) includono un nuovo Endorsement di Protezione da Sovrapposizione Migliorata senza commissioni iniziali, rimozione della soglia di allocazione dei conti indicizzati e ulteriori opzioni di investimento azionario protette con commissioni di fondi inferiori.
Il Lincoln AssetEdge SVUL, una polizza di sopravvivenza che copre due vite, offre tariffe competitive di pagamento a breve termine, opportunità di partecipazione al mercato e varie opzioni di crescita e liquidità tramite clausole aggiuntive. Entrambi i prodotti mirano a fornire protezione del capitale a fronte di un decesso e vantaggi fiscali, consentendo nel contempo potenziale accumulo di ricchezze guidato dal mercato. Il lancio è in linea con le tendenze di mercato, poiché i prodotti basati sulle prestazioni hanno rappresentato il 70% dei prodotti VUL venduti nel 2023.
Lincoln Financial (NYSE: LNC) ha lanzado dos nuevos productos de Vida Universal Variable (VUL): un Lincoln AssetEdge VUL (2025) mejorado y el nuevo Lincoln AssetEdge SVUL. Las características del VUL mejorado (2025) incluyen un nuevo Endoso de Protección por Sobrecarga Mejorada sin cuota inicial, eliminación del umbral de asignación de cuentas indexadas y opciones adicionales de inversión en acciones cubiertas con tarifas de fondos más bajas.
El Lincoln AssetEdge SVUL, una póliza de supervivencia que cubre dos vidas, ofrece precios competitivos de pago a corto plazo, oportunidades de participación en el mercado y varias opciones de crecimiento y liquidez a través de riders. Ambos productos tienen como objetivo proporcionar protección de beneficios por fallecimiento y ventajas fiscales, al tiempo que permiten un potencial de acumulación de riqueza impulsado por el mercado. El lanzamiento se alinea con las tendencias del mercado, ya que los productos basados en rendimiento representaron el 70% de los productos VUL vendidos en 2023.
링컨 파이낸셜 (NYSE: LNC)이 두 가지 새로운 변액 유니버설 생명 보험(VUL) 상품을 출시했습니다: 향상된 링컨 애셋엣지 VUL (2025)와 새로운 링컨 애셋엣지 SVUL입니다. 향상된 VUL(2025)의 특징으로는 초기 수수료 없는 새로운 향상된 과잉대출 보호 보증, 지수 계좌 할당 기준의 제거, 더 낮은 펀드 수수료로 제공되는 추가 헷지 주식 투자 옵션이 있습니다.
링컨 애셋엣지 SVUL은 두 생명을 보장하는 생존자 보험으로, 경쟁력 있는 단기 지불 가격, 시장 참여 기회, 다양한 성장 및 유동성 옵션을 통해 추가 기능을 제공합니다. 두 상품 모두 사망 보장 보호 및 세금 혜택을 제공하며, 시장 기반의 자산 축적 가능성을 허용하는 것을 목표로 하고 있습니다. 이번 출시는 시장 트렌드와 일치하며, 성과 기반 상품이 2023년 VUL 상품 판매의 70%를 차지했습니다.
Lincoln Financial (NYSE: LNC) a lancé deux nouveaux produits d'Assurance Vie Universelle Variable (VUL) : un Lincoln AssetEdge VUL (2025) amélioré et le nouveau Lincoln AssetEdge SVUL. Les caractéristiques du VUL amélioré (2025) incluent un nouvel Endossement de Protection contre le Surprêt amélioré sans frais initiaux, la suppression du seuil d'allocation des comptes indexés et des options supplémentaires d'investissement en actions couvertes avec des frais de fonds réduits.
Le Lincoln AssetEdge SVUL, une police de survie couvrant deux vies, offre des tarifs compétitifs pour le paiement à court terme, des opportunités de participation au marché et diverses options de croissance et de liquidité via des avenants. Les deux produits visent à fournir une protection des avantages en cas de décès et des avantages fiscaux tout en permettant un potentiel d'accumulation de richesse basé sur le marché. Le lancement est en adéquation avec les tendances du marché, car les produits basés sur la performance ont représenté 70 % des produits VUL vendus en 2023.
Lincoln Financial (NYSE: LNC) hat zwei neue Variable Universal Life (VUL) Produkte eingeführt: eine verbesserte Lincoln AssetEdge VUL (2025) und eine neue Lincoln AssetEdge SVUL. Zu den Merkmalen der verbesserten VUL (2025) gehören ein neuer verbesserten Überziehungs-Schutzvermerk ohne Vorabgebühr, die Entfernung der Schwelle für die Zuteilung von Indexkonten und zusätzliche abgesicherte Aktieninvestitionsoptionen mit niedrigeren Fondsgebühren.
Die Lincoln AssetEdge SVUL, eine Überlebenspolice, die zwei Leben abdeckt, bietet wettbewerbsfähige kürzere Zahlungsoptionen, Teilnahmechancen am Markt sowie verschiedene Wachstums- und Liquiditätsoptionen durch Zusatzleistungen. Beide Produkte zielen darauf ab, Todesfallabsicherung und steuerliche Vorteile zu bieten, während sie gleichzeitig ein marktgestütztes Vermögenswachstum ermöglichen. Die Einführung entspricht den Markttrends, da ertragsbasierte Produkte 2023 70% der verkauften VUL-Produkte ausmachten.
- Introduction of two new VUL products expanding market presence
- Enhanced Overloan Protection Endorsement with no upfront fee
- Removal of indexed account allocation threshold providing more investment flexibility
- Lower fund fee model portfolios offering cost advantages
- Competitive short-pay pricing in SVUL product
- Market risk exposure and possible loss of principal in policy values
- Additional fees apply for riders
Insights
Lincoln Financial's launch of two enhanced VUL products represents a strategic move to capitalize on the growing VUL market, where performance-based products accounted for 70% of VUL sales in 2023. The AssetEdge VUL (2025) introduces critical improvements, notably the Enhanced Overloan Protection Endorsement without upfront fees and earlier exercise ability starting at age 65. The removal of indexed account allocation thresholds in early policy years significantly enhances investment flexibility.
The new SVUL product fills a important market gap for estate planning and wealth transfer, particularly relevant for high-net-worth couples and business partnerships. The competitive short-pay pricing structure and no-lapse guarantee make it an attractive option for estate tax funding. The inclusion of hedged equity options and lower-fee model portfolios aligns with current market demands for cost-effective, diversified investment strategies within insurance products.
These product enhancements demonstrate Lincoln Financial's adaptation to evolving market demands and tax planning needs. The removal of allocation restrictions and addition of hedged equity options provide greater portfolio customization potential, important in today's volatile market environment. The Enhanced Overloan Protection feature, particularly with no upfront fee, addresses a key risk in heavily funded VUL policies, protecting against potential lapse scenarios that could trigger taxable events.
From a tax planning perspective, the SVUL product's design is particularly noteworthy for estate planning, offering a tax-efficient mechanism for wealth transfer. The combination of market participation potential with death benefit protection creates a versatile tool for comprehensive financial planning, especially relevant given current estate tax thresholds and potential future tax law changes.
Lincoln AssetEdge® VUL (2025) and Lincoln AssetEdge® SVUL offer a wide range of investment options, death benefit protection and optional features for increased growth potential
“Our new AssetEdge solutions offer clients looking for growth potential an opportunity to build a portfolio with optionality and the flexibility to meet multiple planning goals in a tax-advantaged way,” said Jared Nepa, senior vice president and head of Insurance Solutions Distribution for
Lincoln AssetEdge VUL (2025)
Building on the foundation of Lincoln’s current individual-life product, the enhancements incorporated in the new Lincoln AssetEdge VUL (2025) offer additional consumer value by:
- Including a new Enhanced Overloan Protection Endorsement with no upfront fee to protect highly funded, heavily loaned policies against lapse if certain conditions are met. The rider automatically invokes if Death Benefit Option 1 is in effect and includes earlier exercise ability (age 65 vs 75).
- Removing the indexed account allocation threshold, resulting in access to the indexed accounts without limitations in the earlier policy years, offering consumers more options for investing their assets.
- Including two hedged equity investment options and lower2 fund fee model portfolios3 to offer consumers additional optionality.
- Providing for a lower no-lapse premium if the Lincoln Enhanced Allocation Rider4 is attached to the policy and active.
Lincoln AssetEdge SVUL
Designed to mirror the Lincoln AssetEdge individual-life product, Lincoln AssetEdge SVUL is a survivorship VUL policy that insures two lives, paying a benefit after the second insured’s death. The product was designed to help couples and businesses looking for death benefit protection and tax advantages by:
- Optimizing death benefit protection via competitive short-pay pricing, with premiums paid over a set period of time, and a competitive no lapse guarantee.
- Maximizing growth potential through market participation in the same fund line up as Lincoln AssetEdge VUL, including index options and model portfolios for built-in simplicity.5
- Offering additional options for growth and liquidity through riders including the Enhanced Allocation Rider, the new Enhanced Overloan Protection Endorsement and two living benefit options.6
“Lincoln is committed to delivering a range of solutions that empower financial professionals to meet their clients’ unique needs,” said Darrel Tedrow, senior vice president, president of Life Solutions at
| 1 LIMRA Q4 2023 U.S. Individual Life Insurance Sales Report excluding COLI/BOLI (March 2024). |
| 2 The model portfolios will have lower fees relative to funds within each target-risk allocation category |
| 3 These features were recently added to the currently sold version as of May 2024 as well as being available on Lincoln AssetEdge VUL 2025. |
| 4 Can be added at issue for no additional premium. |
| 5 Policy values will fluctuate and are subject to market risk and possible loss of principal. |
| 6 Additional fees apply to riders. |
About Lincoln Financial
Lincoln Financial helps people confidently plan for their vision of a successful financial future. As of December 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection, and retirement plan services. As of September 30, 2024, the company has
Note: Jared Nepa and Darrel Tedrow are spokespersons for Lincoln Life Solutions. Jared Nepa holds a leadership role within Lincoln Financial Distribution, the wholesaling broker-dealer of Lincoln Financial. Darrel Tedrow holds a leadership role within Lincoln Financial. They are compensated by
Important Information
Lincoln AssetEdge® VUL (2025) is issued on policy form 24-VUL616/ICC24-VUL616 and state variations with the Enhanced Overloan Protection Endorsement (24END-7120/ICC24END-7120) and Lincoln Enhanced Allocation Rider (22LEAR-7100/ICC22LEAR-7100) and Lincoln AssetEdge® SVUL is issued on policy form 24-SVUL618/ICC24-SVUL618 and state variations with the Enhanced Overloan Protection Endorsement (24END-7120JS/ICC24END-7120JS) and Lincoln Enhanced Allocation Rider (22LEAR-7100/ICC22LEAR-7100) by The Lincoln National Life Insurance Company,
All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.
Variable products are sold by prospectus. Consider the investment objectives, risks, charges, and expenses of the variable product and its underlying investment options carefully before investing. The prospectus contains this and other information about the variable product and its underlying investment options. A prospectus is available on LincolnFinancial.com or you may request one from your registered representative. Read it carefully before investing.
Products and features subject to state availability. Limitations and exclusions may apply.
NOT A DEPOSIT. NOT FDIC-INSURED. NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY. NOT GUARANTEED BY ANY BANK OR SAVINGS ASSOCIATION. MAY GO DOWN IN VALUE.
LCN-7500943-010625
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Media:
Joe Gardner
Joseph.Gardner@lfg.com
Source: Lincoln Financial
FAQ
What are the key features of Lincoln Financial's new AssetEdge VUL (2025)?
How does Lincoln AssetEdge SVUL differ from the standard VUL product?
What percentage of VUL products sold in 2023 were performance-based for LNC?
What investment options are available in Lincoln's new AssetEdge products?
What are the main benefits of Lincoln's Enhanced Overloan Protection Endorsement?
