LL Flooring to Complete Corporate Name Change

Rhea-AI Summary

Lumber Liquidators Holdings, Inc. is set to rebrand as LL Flooring Holdings, Inc. on January 1, 2022, pending legal and regulatory approvals. The company will retain its NYSE ticker symbol LL and CUSIP identifier. President and CEO Charles Tyson emphasized that the name change reflects their commitment to enhancing customer experience for both professionals and homeowners seeking hard-surface flooring. LL Flooring operates over 420 stores nationwide, offering a wide variety of flooring options and installation services.

Positive

• Rebranding to LL Flooring aims to enhance customer experience and branding.
• Company operates over 420 stores, indicating a strong retail presence.
• Offers a diverse range of flooring products and installation services.

Negative

• None.

Lumber Liquidators Holdings, Inc. will become LL Flooring Holdings, Inc. on January 1, 2022

RICHMOND, Va.--(BUSINESS WIRE)-- Lumber Liquidators Holdings, Inc. (NYSE: LL), a leading specialty retailer of hard-surface flooring in the U.S., today announced that it expects to complete its corporate entity name change to LL Flooring Holdings, Inc. effective January 1, 2022, upon satisfying all applicable legal and regulatory requirements.

The Company’s stock will continue to be listed on the NYSE under the ticker symbol “LL” and the CUSIP identifier for the stock will not change. No action is needed from current stockholders.

“Our corporate name change to LL Flooring reflects our elevated brand promise to become the Pro and homeowners’ leading destination for hard-surface flooring by providing the best experience from start to finish,” said President and CEO Charles Tyson. “We passionately work with our customers to find the floors they love, guiding them through their entire flooring journey as they select from our extensive offering of trend-right quality floors, including offering installation services to complete the project.”

About LL Flooring

LL Flooring is one of the country’s leading specialty retailers of hard-surface flooring with more than 420 stores nationwide. The Company seeks to offer the best customer experience online and in stores, with more than 500 varieties of hard-surface floors featuring a range of quality styles and on-trend designs. LL Flooring's online tools also help empower customers to find the right solution for the space they've envisioned. LL Flooring's extensive selection includes waterproof vinyl plank, hybrid resilient flooring, solid and engineered hardwood, laminate, bamboo, porcelain tile, and cork, with a wide range of flooring enhancements and accessories to complement. LL Flooring stores are staffed with flooring experts who provide advice, Pro partnership services and installation options for all of LL Flooring's products, the majority of which is in stock and ready for delivery.

Learn More about LL Flooring

• Our commitment to quality, compliance, the communities we serve and corporate giving:
  https://llflooring.com/corp/quality.html
• Follow us on social media: Facebook, Instagram and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211210005065/en/

Julie MacMedan

LL Flooring Investor Relations

ir@lumberliquidators.com

Tel: 804-420-9801

Source: Lumber Liquidators

FAQ

When will Lumber Liquidators change its name to LL Flooring?

Lumber Liquidators will change its name to LL Flooring effective January 1, 2022.

Will the stock symbol change after the name change to LL Flooring?

No, the stock will continue to be listed under the ticker symbol 'LL'.

What is the reason for the name change to LL Flooring?

The name change reflects the company's goal to enhance customer experience and branding as a leading destination for hard-surface flooring.

How many stores does LL Flooring operate?

LL Flooring operates more than 420 stores nationwide.

What types of flooring products does LL Flooring offer?

LL Flooring offers a variety of flooring products, including waterproof vinyl plank, hardwood, laminate, and more.