The Inaugural Social Gloves: Battle of the Platforms Delivered Over 3.5 Billion Total Impressions
LiveXLive Media (NASDAQ: LIVX) recently produced the historic live pay-per-view event Social Gloves: Battle of the Platforms, held on June 12, 2021, at Hard Rock Stadium, Miami Gardens, FL. The event attracted over 3.5 billion total impressions across social media and featured notable boxing matches among influencers, with Austin McBroom defeating Bryce Hall. LiveXLive partnered with Simply Greatness Productions and introduced an NFT collection linked to the PPV event. The successful engagement reflects the resurgence of live events and the integration of entertainment and sports.
- Over 3.5 billion total impressions generated across social media and event platforms.
- Successful live PPV event showcasing boxing, music, and entertainment.
- Introduction of NFTs linked to the event, increasing engagement.
- Sold-out VIP Meet & Greets and ringside seats demonstrate strong audience interest.
- None.
LOS ANGELES, June 16, 2021 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, in partnership with Simply Greatness Productions, produced and exclusively distributed the historic live pay-per-view (PPV) Social Gloves: Battle of the Platforms boxing and entertainment event that took place at the Hard Rock Stadium in Miami Gardens, FL, live, on June 12, 2021, to overwhelming global fan and live audience engagement. The historic event was sponsored by Hard Rock International, Cybertino, StatHero, and E11EVEN Vodka.
The inaugural #SocialGloves event brought boxing, music, esports, fashion, and NFTs together for a unique live pop culture spectacular show and saw blockbuster numbers, scoring over 3.5 billion total impressions across social media, press, and event platforms. Ringside seats and VIP Meet & Greets with main card fighters Austin McBroom and Bryce Hall sold out.
LiveXLive's CEO and Chairman Robert Ellin stated, "Social Gloves: Battle of the Platforms was a monumental event, bringing the best aspects of entertainment together in one evening. Live events are back and the ability to bring the best of sport, social media influence, music, lifestyle, and technology together for a global event is a clear indicator of the new wave of entertainment content production and distribution. Fighters, fans, and artists alike had an incredible action-packed evening."
Winners of Saturday night's boxing extravaganza include:
- Top card winner Austin McBroom prevailing over Bryce Hall in three rounds
- AnEsonGib defeating Taylor Holder by unanimous decision. UPDATED CALL: On fight night, this bout was originally called a "Majority Draw," however, the ISKA commission overturned that call due to a human error in tabulating the final scores (49-46, 49-46 & 50-46) clearly showing Gib won by unanimous decision.
- Vinnie Hacker defeating Deji by third-round knock-out, the night's sole win for team TikTok
- DDG prevailing over Nate Wyatt by unanimous decision
- FaZe Jarvis defeating Michael Le by third-round knock-out
- Landon McBroom defeating Ben Azelart via third-round stoppage
- Ryan Johnston beating Cale Saurage in the fifth round by technical knock-out
#SocialGloves was the first-ever live PPV event to offer NFTs with each PPV livestream purchase. LiveXLive and Cybertino created a #SocialGloves NFT collection, which features exclusive edition 3D interactive silver coins of the fighters that turned gold for each win and one-of-a-kind Sneaker NFTs of the custom-designed limited edition #SocialGloves sneakers created by #DexterTheCreator — representing #teamyoutube and #teamtiktok. In addition, LiveXLive captured some of #SocialGloves' most gripping and explosive content with Special Moment NFTs - from walkouts to knockouts, victories, and defeats. Check out the NFTs here: https://cybertino.com/.
The in-person and livestream PPV event paired YouTube and TikTok influencers in a boxing competition between the world's biggest social media stars along with a music lineup of today's hottest artists, including DJ Khaled (who brought out surprise guest Fat Joe), Lil Baby, Migos, Trippie Redd and rapper Latto who performed for the first time under her newly minted stage name.
Celebrity attendees included: Trey, Songz, Jason Derulo, YBN Almighty Jay, RG3, El Alfa, CJ, Shenseea, Jaylen Waddle, Jaelan Phillips, Jevon Holland, Adin Ross, Matt James, Rachel Kirkconnell, Tyler Cameron, and over 100 sports, music & social media celebrities.
For fight-night photo highlights of "Social Gloves: Battle of the Platforms" click HERE.
About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 68 countries spanning 239 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2021, Hard Rock International was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes and also designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal. In 2020, Hard Rock was honored as one of Forbes Magazine's Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. In addition, Hard Rock Hotels was named one of the top performing hotel brands in J.D. Power's North America Hotel Guest Satisfaction Study for the second consecutive year. Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under the stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
Press Contacts
Social Gloves Press Contact:
Rogers & Cowan PMK
SocialGloves@rogersandcowanpmk.com
LiveXLive Press Contact:
aileen@livexlive.com
917.842.9653
The Rose Group:
LyndaDorf@therosegrp.com
424.645.4620
Brittany@therosegrp.com
614.226.9542
LiveXLive IR Contact:
ir@LiveXLive.com
310.601.2505
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SOURCE LiveXLive Media, Inc.
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