LiveXLive's Pay-Per-View Concert Series With Pitbull Aligns With Pepsi For "Unmute Your Voice" Campaign
LiveXLive Media (NASDAQ: LIVX) announced a partnership with Pepsi for the 'Unmute Your Voice' campaign, coinciding with its upcoming Pay-Per-View concert series featuring Pitbull. The initiative aims to encourage voter registration among young Americans, particularly emphasizing the participation of underrepresented demographics. The concerts will take place on October 10th and 17th, showcasing unique performances and promoting the importance of voting. Ticket prices start at $19.99, with various packages available. This collaboration highlights the company's commitment to blending entertainment with social impact.
- Partnership with Pepsi enhances brand visibility and aligns with a socially impactful campaign.
- Pay-Per-View concerts with Pitbull may increase revenue through ticket sales and merchandise.
- Targeting young and diverse audiences can expand LiveXLive's user base and engagement.
- Dependence on a single artist for revenue generation poses risks if audience turnout is low.
- Success of the campaign relies heavily on voter engagement, which may not translate to increased subscriptions.
LOS ANGELES, Oct. 8, 2020 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that it has aligned with Pepsi for its "Unmute Your Voice" campaign for LiveXLive's upcoming Pay-Per-View concert series with Grammy-Award-winning superstar Pitbull. As part of the sponsorship and campaign, Pitbull will 'unmute' his voice during multiple 'segments' in the performances and encourage music fans to unmute their voices by registering to vote. Pepsi will also share a post-show sizzle highlighting the show reminding everyone to register to vote.
"It's an honor to partner with Pepsi and LiveXLive for 'Unmute Your Voice' get out to vote campaign," said Armando Christian Perez (Pitbull). "It's important for all Americans to register and get out to vote this November."
Pepsi's "Unmute Your Voice" voter awareness platform debuted during the 2020 VMAs to encourage young Americans of all backgrounds to use their voices by voting. The LivexLive Pitbull concert follows the "Unmute Your Voice" concert on October 8 & 9, featuring an array of talented artists connecting with fans on the importance of voting during a two-night event with Triller and Rock the Vote. Pepsi's "Unmute Your Voice" platform is a concerted effort to engage and educate 18-24 year olds looking for more information on the power and functionality of their vote, and is just the latest in Pepsi's efforts to use the brand's legacy in music to create a positive impact in 2020, including the brand's role in helping bring Global Citizen's "One World: Together at Home" event to viewers around the world.
"Young people, especially Hispanics and Black Americans, lag on voter registration and often question if their vote will even matter," said Esperanza Teasdale, VP & General Manager, PepsiCo's Hispanic Business Unit. "That's why the Unmute Your Voice program is so important - we want to ensure the next generation of Americans understand the power of their voice and their vote, and few connect and drive enthusiasm with that demographic better than Pitbull. We're so excited he is a part of this program and helping bring awareness to voting opportunities for young adults this year, and can't wait for Saturday's big show."
Pepsi is also on board as a brand partner for the launch of Pitbull's new podcast and vodcast "From Negative to Positive" along with StateFarm, debuting today, Oct. 8, 2020 on LiveXLive subsidiary PodcastOne.
LiveXLive partnered with platinum-selling artist, Grammy Award-Winner and worldwide superstar, Pitbull, to produce and air two unique global pay-per-view ("PPV") events with Mr. Worldwide during National Hispanic Heritage Month. These global events will take place on Saturday, October 10th at 8:00 pm ET/5:00 pm PT and Saturday, October 17th at 8:00 pm ET/5:00 pm PT. The events will be streamed from Pitbull's SLAM! Charter School in Miami.
"We're thrilled that Pepsi is bringing its "Unmute Your Voice" campaign to these one-of-a-kind and momentous performances with Pitbull to encourage Americans to vote as we head toward this very important Election Day," said LiveXLive's President Dermot McCormack.
This livestream PPV performance is an experience that will allow fans from all over the world to dance and party in their living rooms or backyards while safely viewing the global sensation, Mr. Worldwide. With two unique events filling homes with music, a major dance party and the joy of Pitbull's performance, each show will have unique setlists as well as additional surprises.
The full performance on LiveXLive will include a variety of ticket options including merch, as well as a package to view both shows. Premium tiered pricing includes exclusive merchandise, a package including tickets to both performances and other event-exclusive perks. Ticket prices start at
About Pepsi's "Unmute Your Voice" Campaign
There is no doubt 2020 has felt disruptive, uncertain, and often overwhelming. But as an election year, it also presents an immense opportunity for people to use their vote as their voice, and to be heard. "Unmute Your Voice" is a multi-touchpoint platform leveraging Pepsi's rich history in music and entertainment to connect with youth culture and help inspire voter education and registration.
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1000 events in 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.8 billion downloads annually across more than 300 podcasts. For more information, visit www.livexlive.com and follow LiveXLive on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.
Forward-Looking Statements
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Press Contact:
The Rose Group
Lynda@therosegrp.com
Isabela@Therosegrp.com
LiveXLive IR Contact:
310.529.2500
ir@livexlive.com
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SOURCE LiveXLive Media, Inc.
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