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LiveXLive Named Exclusive Simulcaster For "The Sports Illustrated Awards"

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LiveXLive Media (NASDAQ: LIVX) has been named the exclusive simulcasting partner for the upcoming Sports Illustrated Awards. This livestream event, airing on December 19 at 7 PM ET, will be available on over 20 platforms, including LiveXLive's own services, Facebook, TikTok, and YouTube. The awards will recognize athletes such as LeBron James and Naomi Osaka, featuring musical performances from Steve Aoki and Gucci Mane. This collaboration offers a significant opportunity for LiveXLive to engage millions of sports fans globally.

Positive
  • Exclusive partnership with Sports Illustrated enhances LiveXLive's visibility.
  • The event will be broadcast across 20+ major platforms, boosting audience reach.
  • Engaging content featuring top athletes and artists is likely to attract significant viewership.
Negative
  • Dependence on a single event for revenue generation.

LOS ANGELES, Dec. 7, 2020 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced today that LiveXLive has been named the exclusive simulcasting partner of Sports Illustrated's (SI) "The Sports Illustrated Awards." The livestream will be available to simulcast on LiveXLive's platform and then on  20+ platforms and channels, including: SportsIllustratedAwards.com, LiveXLive's platform, channels and partner platforms, Facebook, TikTok, Twitch, YouTube, Twitter, Apple TV, Roku, Samsung and more, as well as Sports Illustrated's social channels.

LiveXLive Media, Inc.
LIVEXLIVE NAMED EXCLUSIVE SIMULCASTER FOR "THE SPORTS ILLUSTRATED AWARDS"

"Our ability to provide Sports Illustrated - the seminal sports fan brand - with LiveXLive's global platform to present the newly reimagined "The Sports Illustrated Awards" is a tremendous opportunity for our millions of viewers, subscribers and sports fans who are seeking a connection to the world's greatest athletes and entertainers in one show," stated Dermot McCormack, President of LiveXLive.

An incredible combination of athletes and musical artists, the event will pay homage to five Sportsperson of The Year honorees: LeBron James, Naomi Osaka, Patrick Mahomes, Breanna Stewart and Laurent Duvernay-Tardif. The new prime-time broadcast will spotlight some of the most disruptive and courageous athletes in the world with new awards, including Player of the Year, Team of The Year, Inspiration of The Year, and many more.

The show will broadcast live from Las Vegas, hosted by Richard Jefferson, Chad "Ochocinco" Johnson, Lindsey Vonn, and Cari Champion and musical performances by Steve Aoki and Gucci Mane. General Insurance will present a special performance from Shaquille O'Neal aka DJ Diesel. Loni Ali, wife of the legendary boxing icon Muhammad Ali, will present LeBron James with the Muhammad Ali Legacy Award Presented by Wheaties.

Produced by ABG Entertainment and Medium Rare, "The SI Awards" will honor Sports Illustrated's legacy while also celebrating athletes who dominated their respective sports and made incredible strides with social activism in 2020. Other sponsors include: General Insurance, Emsculpt Neo, Logitech, Brooks Brothers, Nautica, JCPenney, Yappa, Emovi and Wheaties.

"The SI Awards" is a free global broadcast and will air on Saturday, December 19th at 7:00 PM ET and will be simulcast by exclusive distribution partner LiveXLive across its O&O and social platforms, and then broadcast on 20-plus platforms including SportsIllustratedAwards.com, LiveXLive, YouTube, Twitch, TikTok, Twitter, and more. In addition, the event will stream across Facebook via the Sports Illustrated Facebook Page and shared by the Sports on Facebook page.

About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1500 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.1 billion downloads annually across more than 300 podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing or acquisition and the timing of the closing of such proposed transactions, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of any proposed transaction will not occur; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended September 30, 2020, filed with the SEC on November 16, 2020, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
The Rose Group
Lyndadorf@therosegrp.com
424-645-4620

LiveXLive IR Contact:
ir@livexlive.com
310-601-2500

Cision View original content:http://www.prnewswire.com/news-releases/livexlive-named-exclusive-simulcaster-for-the-sports-illustrated-awards-301187400.html

SOURCE LiveXLive Media, Inc.

FAQ

What is the significance of LiveXLive being named the exclusive simulcasting partner for the Sports Illustrated Awards?

This partnership enhances LiveXLive's visibility and reach by broadcasting the awards on over 20 platforms, tapping into a wide audience of sports fans.

When will the Sports Illustrated Awards be aired?

The Sports Illustrated Awards will be broadcast live on December 19 at 7 PM ET.

Who are some of the honorees at the Sports Illustrated Awards?

Honorees include LeBron James, Naomi Osaka, Patrick Mahomes, Breanna Stewart, and Laurent Duvernay-Tardif.

What platforms will the Sports Illustrated Awards be available on?

The awards will be available on LiveXLive's platform and over 20 other platforms, including Facebook, TikTok, YouTube, and Twitch.

What type of content can viewers expect from the Sports Illustrated Awards?

Viewers can expect a blend of award presentations honoring athletes and musical performances from notable artists.

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