LiveXLive Expands Content Slate And Original Programming With Another Bluechip Franchise, The Inaugural Lockdown Awards, Exclusively Sponsored By Hyundai; Event Surpassed More Than 10 Million Livestream Views
LiveXLive Media (NASDAQ: LIVX) hosted its inaugural "Lockdown Awards" on December 11, 2020, attracting over 10 million livestream views. Sponsored by Hyundai, the event showcased fan interaction with 1 million active participants and generated over 1 billion media impressions. The awards featured categories such as Favorite Quarantine Song, won by Charlie Puth, and DJ D-Nice received the MVP Award for Innovation. LiveXLive emphasized its commitment to original content production, aiming for growth with over 110 million streams year-to-date. CEO Robert Ellin highlighted the platform's expanding influence in the entertainment industry.
- Over 10 million livestream views for the Lockdown Awards event.
- Active fan interaction exceeded 1 million participants.
- Generated over 1 billion media impressions.
- Significant emphasis on original content production for future growth.
- Platform has achieved over 110 million livestreams year-to-date.
- None.
LOS ANGELES, Dec. 14, 2020 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop-culture, and owner of PodcastOne, Slacker Radio and React Presents, hosted its "LiveXLive Presents: The Lockdown Awards" - honoring the best in quarantine content - on Friday, December 11, 2020.
Exclusively presented by Hyundai, more than 10 million users livestreamed the show with active fan interaction that exceeded 1 million. From launch to post show, more than 1 billion media and social impressions helped drive audiences around the world. Additionally, YouTube partnered with LiveXLive to distribute and promote the show across multiple YouTube channels including youtube.com/live and in product promotion for artists via search and on social @youtubemusic.
The success of the Lockdown Awards adds to the list of LiveXLive's original programing franchises, such as Livezone, Music Lives, Music LivesON, LiveXLive Presents and PodcastOne's family of podcasts and vodcasts, including Adam Carolla, Pitbull, Mike Tyson, Lady Gang, and more.
Fan favorite categories ranged from Quarantine Ditty featuring winner Charlie Puth to DJ D-Nice being awarded the MVP Award for Innovation and Creativity. Special real time voting category, Favorite Quaranteam, was won by global phenoms, BTS. Almost 2 million voted for their favorite moment, concert and unexpected collaboration during quarantine generating the exceptional streaming numbers.
Hosted by Trey Songz, presenters included Busta Rhymes, Meg Donnelly, Loren Gray, Tori Kelly, Kiiara, Alex Rose, among others. The show was broken down into 16 categories announced throughout the 2 hour show, which also included performances by Ally Brooke, Avenue Beat, Wiz Khalifa, Lauv and Conan Gray, Icona Pop and SOFI TUKKER, Joss Stone, Johnny Orlando, and Monsta X.
"The Lockdown Awards is another testament to the power of LiveXLive's livestreaming content that draws super fan collectives, organic social engagement and the desire for communities around the world to connect with artists they love. We are committed in 2021 to the creation of new and original content providing consumers worldwide not only with LiveXLive's streaming shows but podcasts and vodcasts, integrated merchandising and enhanced VIP superfan experiences. LiveXLive has broken year-to-date over 110 million livestreams, confirming that this platform is limitless and here to stay," said Robert Ellin, CEO and Chairman of LiveXLive.
Winners were determined by fans voting on LiveXLive at livexlive.com/TheLockdownAwards as well as Twitter submissions starting October 6, 2020.
Winners for each category are as follows:
- A Quarantine Ditty: Favorite Quarantine Song
Charlie Puth – Untitled Quarantine Song - All the Feels: Favorite Song for the Soul
Restless Road & Kane Brown – Take Me Home, Pandora Live - Digital Chemistry: Favorite Duet
Camila Cabello & Shawn Mendes – What A Wonderful World, Global Citizen One World: Together At Home - Musicians Not Playing Music
Cardi B – DIY Hair Mask - I Heart that Song: Favorite Cover
Machine Gun Kelly & Travis Barker – Misery Business - Mind = Blown: Favorite Use of Tech
Katy Perry – Tomorrowland Around the World - No Stage, No Problem: Favorite Outdoor Performance
Andrea Bocelli – Amazing Grace, Music for Hope - Room with a View: Favorite Creative Direction
Keith Urban – Higher Love, Global Citizen One World: Together At Home - Sights & Sounds: Most Like a Music Video
24kGoldn with Yungblud – City of Angels, The Yungblud Show - Stronger Together: Favorite Group / All-Star Performance
Andrea Bocelli, Celine Dion, John Legend, Lady Gaga, & Lang Lang – The Prayer, Global Citizen One World: Together At Home - The Best Fest: Favorite Virtual Festival
Lollapalooza 2020 - The New New: Favorite New Music Series
Timbaland & Swizz Beatz – Versus - The Room Where It Happens: Favorite Home Performance
Will Smith & DJ Jazzy Jeff – Brand New Funk - Way-Off Broadway: Favorite Musical Reunion
Pitch Perfect Cast / The Barden Bellas – Love on Top, Universal Pictures - Zoom Tune: Zoom Performance
SuperM – With You, Global Citizen One World: Together At Home - Favorite Quaranteam
BTS
DJ D-Nice was awarded, in a special category - The Lockdown MVP Award - for his live performances throughout the pandemic on Instagram drawing hundreds of thousands of viewers including celebrities like Oprah, Michelle Obama, political candidates and social influencers for evenings of dance, dialogue and community.
YouTube partnered with LiveXLive to distribute and promote the show across multiple YouTube channels including youtube.com/live and in product promotion for artists via search and on social.
LiveXLive has become a go-to platform for live streaming events that combine music with pop culture of podcasting, sports, arts, fashion, culinary and comedy. So far in calendar year 2020, LiveXLive content has been viewed over 110 million times. From emerging to established artists, LiveXLive has streamed a variety of artists and celebrities in 2020 alone, including Billie Eilish, Kygo, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Jimmy Buffett, OneRepublic, Zac Brown, Sofi Tukker, and Darius Rucker.
Cheat Links of Video and Photos:
Link here for DJ D-Nice Acceptance Speech
Link here for DJ Jazzy Jeff Acceptance Speech
Link here for snippet of Lauv & Conan Gray Performance
About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1,800 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #music lives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.1 billion downloads annually across more than 300 podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive.
Forward-Looking Statements
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Press Contact:
The Rose Group
Lyndadorf@therosegrp.com
Isabela@Therosegrp.com
424-645-4620
LiveXLive IR Contact:
ir@livexlive.com
310-601-2500
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