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LiveXLive and Porsche Cars North America Present: Stay Driven With Porsche Series December 3rd - 17th on Thursdays

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LiveXLive Media (NASDAQ: LIVX) has partnered with Porsche Cars North America to launch an exclusive three-part concert series titled 'LiveXLive Presents: Stay Driven With Porsche.' The initiative showcases emerging artists such as Emily Vu, India Shawn, and Kiiara, reaching over 2.7 million social media followers. Scheduled for streaming on December 3, 10, and 17, the series emphasizes female empowerment and the excitement of driving the all-electric Porsche Taycan Turbo S. LiveXLive aims to provide engaging music content while promoting new musical talent.

Positive
  • Collaboration with Porsche enhances brand alignment and visibility.
  • Showcases emerging artists, contributing to artist development.
  • The series reaches a significant audience of 2.7 million on social media.
Negative
  • None.

LOS ANGELES, Dec. 3, 2020 /PRNewswire/ -- LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced today its collaboration with Porsche Cars North America (PCNA), launching a three part exclusive concert series "LiveXLive Presents: Stay Driven With Porsche." The "LiveXLive Presents" franchise series of special performances premiered in March 2020. The collaboration reflects the ever growing alignments between music and brands on the LiveXLive platform.

The three-episode original series will showcase emerging artists' journeys with exclusive performances by Emily Vu, India Shawn and Kiiara, reaching 2.7 million across social media. The series will celebrate, inspire, and empower music fans as they are taken on a very personal journey of these rising artists. The series aligns with LiveXLive's commitment to nurturing and discovering new artists around the globe.

The series will be celebrating female empowerment and inspiring young drivers to get out on the road and explore. The franchise series "LiveXLive Presents" will be livestreamed on the LiveXLive platform and its social media channels on Dec. 3, Dec. 10, and Dec. 17, with each episode featuring a different up-and-coming musical artist. The artists will be interacting with the Porsche Taycan Turbo S and each episode will feature artist interviews and questions inspired by Porsche's "Stay Driven" campaign.

Prior to the livestreams, fans will have the opportunity to enter to win a VIP digital meet-and-greet with each of the three featured artists where three winners (one for each artist) will be selected.

"LiveXLive is thrilled to team up with Porsche to bring the power of our brands together to showcase emerging artists and provide engaging music content across our platforms to millions of music fans across the country," said Jason Miller, Global Head of Sales and Brand Partnerships of LiveXLive.

"Like the thrill of driving a Porsche sports car, live music is a source of inspiration for many to follow their dreams," said Pedro Mota, VP of Marketing for Porsche Cars North America. "Porsche is excited to collaborate with the LiveXLive series to showcase our first all-electric sports car, the Taycan, in this virtual experience that's sure to captivate viewers."  

LiveXLive has become a go-to platform for live streaming events that combine music with pop culture of podcasting, sports, arts, fashion, culinary and comedy. From emerging to established artists, LiveXLive has streamed a variety of artists and celebrities in 2020 alone: Kygo, Jimmy Buffett, OneRepublic, Zac Brown Band, Sofi Tukker, Graham Parker, John Hiatt, John Butler, Michael Franti, Nahko, Trevor Hall, FINK, Mike Love, Rising Appalachia, Krishna Das, Big Gigantic, Hot Chelle Rae, Lauren Jauregui, Billy Joel, Bon Jovi, Chris Rock, Idina Menzel, Jennifer Lopez, Sullivan King, Quix, Nitti Gritti, Dr. Fresch, Champagne Drip, and Pegboard Nerds. So far in calendar year 2020, LiveXLive content has been viewed over 95 million times.

About LiveXLive Media, Inc.

Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture. LiveXLive, which has streamed over 1500 artists since January 2020, has become a go-to partner for the world's top artists and celebrity voices as well as music festivals concerts, including Rock in Rio, EDC Las Vegas, and many others. In April 2020, LiveXLive produced its first 48-hour music festival called "Music Lives" with tremendous success as it earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances. LiveXLive's library of global events, video-audio podcasts and original shows are also available on Amazon, Apple TV, Roku and Samsung TVs in addition to its own app, destination site and social channels. The Company's wholly-owned subsidiary, PodcastOne, generates more than 2.1 billion downloads annually across more than 300 podcasts. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, Twitter at @livexlive, and YouTube.

Forward-Looking Statements

All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing or acquisition and the timing of the closing of such proposed transactions, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all or that the closing of any proposed transaction will not occur; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended September 30, 2020, filed with the SEC on November 16, 2020, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Macan and Cayenne; Panamera; and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA supports 192 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche's proud racing heritage that boasts some 30,000-plus motorsport wins to date.

Follow us: twitter.com/porsche | facebook.com/porsche

Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/

Press Contact:

The Rose Group
Lynda@therosegrp.com
Isabela@Therosegrp.com
424-645-4620

LiveXLive IR Contact:
ir@livexlive.com
310-601-2500

LiveXLive Presents: Stay Driven With Porsche

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SOURCE LiveXLive Media, Inc.

FAQ

What is the 'Stay Driven With Porsche' concert series by LiveXLive?

The 'Stay Driven With Porsche' is a three-part concert series that showcases emerging artists and will be streamed on LiveXLive on December 3, 10, and 17.

Who are the featured artists in the LiveXLive and Porsche series?

The series features emerging artists like Emily Vu, India Shawn, and Kiiara.

How many people will the LiveXLive series reach on social media?

The series is expected to reach over 2.7 million followers across social media platforms.

When will the 'Stay Driven With Porsche' series be available for streaming?

The series will be available for streaming on December 3, 10, and 17, 2020.

What does the collaboration between LiveXLive and Porsche focus on?

The collaboration focuses on promoting female empowerment and the excitement of driving the all-electric Porsche Taycan Turbo S.

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