Runway Partners with Lionsgate in First-of-its-Kind AI Collaboration
Lionsgate (NYSE: LGF.A, LGF.B) and Runway have announced a groundbreaking AI collaboration, marking the first partnership between Runway and a Hollywood studio. Runway will create and train a custom AI model based on Lionsgate's proprietary film and television content. This model will generate cinematic video to augment the work of Lionsgate Studios' creative talent.
Lionsgate Vice Chair Michael Burns emphasized the potential for capital-efficient content creation, with filmmakers already exploring applications in pre- and post-production. Runway's CEO, Cristóbal Valenzuela, highlighted the partnership's role in advancing artistic expression through technology. This collaboration aims to enhance storytelling capabilities and provide innovative tools for the creative process.
Lionsgate (NYSE: LGF.A, LGF.B) e Runway hanno annunciato una collaborazione rivoluzionaria nell'AI, segnando la prima partnership tra Runway e uno studio di Hollywood. Runway creerà e addestrerà un modello AI personalizzato basato sui contenuti esclusivi di film e televisione di Lionsgate. Questo modello genererà video cinematografici per potenziare il lavoro del talento creativo degli Studios Lionsgate.
Il vicepresidente di Lionsgate, Michael Burns, ha sottolineato il potenziale per una creazione di contenuti a capitale efficiente, con i filmmaker che stanno già esplorando applicazioni nella pre- e post-produzione. Il CEO di Runway, Cristóbal Valenzuela, ha messo in evidenza il ruolo della partnership nell'avanzare l'espressione artistica tramite la tecnologia. Questa collaborazione mira a migliorare le capacità di narrazione e a fornire strumenti innovativi per il processo creativo.
Lionsgate (NYSE: LGF.A, LGF.B) y Runway han anunciado una colaboración innovadora en IA, marcando la primera asociación entre Runway y un estudio de Hollywood. Runway creará y entrenará un modelo de IA personalizado basado en el contenido exclusivo de cine y televisión de Lionsgate. Este modelo generará video cinematográfico para potenciar el trabajo del talento creativo de Lionsgate Studios.
El vicepresidente de Lionsgate, Michael Burns, enfatizó el potencial para una creación de contenido con eficiencia de capital, con cineastas explorando ya aplicaciones en pre y post-producción. El CEO de Runway, Cristóbal Valenzuela, destacó el papel de la asociación en avanzar la expresión artística a través de la tecnología. Esta colaboración tiene como objetivo mejorar las capacidades narrativas y proporcionar herramientas innovadoras para el proceso creativo.
Lionsgate (NYSE: LGF.A, LGF.B)와 Runway가 획기적인 AI 협업을 발표했으며, 이는 Runway와 할리우드 스튜디오 간의 첫 번째 파트너십을 의미합니다. Runway는 Lionsgate의 독점 영화 및 TV 콘텐츠를 기반으로 맞춤형 AI 모델을 개발하고 훈련할 것입니다. 이 모델은 Lionsgate Studios의 창의적인 인재의 작업을 보강하기 위해 영화 비디오를 생성할 것입니다.
Lionsgate의 부회장인 Michael Burns는 영화 제작자들이 이미 사전 및 후반 제작에서의 응용 프로그램을 탐색하고 있는 가운데 자본 효율적인 콘텐츠 제작의 잠재성을 강조했습니다. Runway의 CEO인 Cristóbal Valenzuela는 기술을 통한 예술적 표현의 진전을 강조하면서 이 파트너십의 역할을 강조했습니다. 이 협업은 스토리텔링 능력을 향상하고 창의적 과정에 혁신적인 도구를 제공하는 것을 목표로 합니다.
Lionsgate (NYSE: LGF.A, LGF.B) et Runway ont annoncé une collaboration révolutionnaire en IA, marquant le premier partenariat entre Runway et un studio d'Hollywood. Runway créera et formera un modèle d'IA sur mesure basé sur le contenu exclusif de films et de télévision de Lionsgate. Ce modèle générera des vidéos cinématographiques pour compléter le travail des talents créatifs des Studios Lionsgate.
Le vice-président de Lionsgate, Michael Burns, a souligné le potentiel de création de contenu économiquement efficace, les cinéastes explorant déjà des applications en pré et post-production. Le PDG de Runway, Cristóbal Valenzuela, a mis en avant le rôle de ce partenariat dans l'avancement de l'expression artistique grâce à la technologie. Cette collaboration vise à améliorer les capacités narratives et à fournir des outils innovants pour le processus créatif.
Lionsgate (NYSE: LGF.A, LGF.B) und Runway haben eine bahnbrechende KI-Zusammenarbeit angekündigt, die die erste Partnerschaft zwischen Runway und einem Hollywood-Studio darstellt. Runway wird ein maßgeschneidertes KI-Modell entwickeln und trainieren, das auf Lionsgates proprietären Film- und Fernsehinhalten basiert. Dieses Modell wird filmisches Video generieren, um die Arbeit der kreativen Talente von Lionsgate Studios zu unterstützen.
Lionsgates Vizevorsitzender Michael Burns betonte das Potenzial für kapitaleffiziente Inhaltserstellung, da Filmemacher bereits Anwendungen in der Vor- und Nachproduktion erkunden. Der CEO von Runway, Cristóbal Valenzuela, hob die Rolle der Partnerschaft bei der Förderung künstlerischer Ausdrucksformen durch Technologie hervor. Diese Zusammenarbeit zielt darauf ab, die Erzählfähigkeiten zu verbessern und innovative Werkzeuge für den kreativen Prozess bereitzustellen.
- First-of-its-kind AI partnership between Lionsgate and Runway
- Custom AI model trained on Lionsgate's proprietary content portfolio
- Potential for capital-efficient content creation
- Augmentation of pre-production and post-production processes
- None.
Insights
This partnership between Lionsgate and Runway marks a significant milestone in the integration of AI into mainstream film production. The customized AI model, trained on Lionsgate's proprietary content, could revolutionize pre- and post-production processes, potentially leading to substantial cost savings and creative enhancements.
However, it's important to consider the implications for the workforce. While AI can augment human creativity, it may also displace certain roles in the production pipeline. The long-term impact on job markets in the entertainment industry remains uncertain.
From a technical standpoint, the success of this venture will largely depend on the quality and diversity of the training data, as well as the sophistication of Runway's AI algorithms. The ability to generate "cinematic video" that meets Hollywood standards is an ambitious goal and the results will be closely watched by the entire industry.
This partnership could potentially be a game-changer for Lionsgate (NYSE: LGF.A, LGF.B). By leveraging AI in content creation, the company may be able to significantly reduce production costs and accelerate project timelines, potentially leading to improved profit margins.
However, investors should be cautious. The initial investment in AI technology and the ongoing costs of maintaining and updating the system could be substantial. The return on investment (ROI) will depend on how effectively Lionsgate can integrate this technology into its existing workflows and whether it truly enhances the quality and marketability of its content.
While this move positions Lionsgate as an innovator in the industry, it also exposes the company to new risks, including potential backlash from industry professionals and unions concerned about job displacement. Investors should monitor how this initiative impacts Lionsgate's financial performance and industry relationships in the coming quarters.
This collaboration between Lionsgate and Runway signals a potential shift in the competitive landscape of the entertainment industry. As the first major studio to embrace AI in this capacity, Lionsgate is positioning itself as a technological innovator, which could attract forward-thinking talent and partners.
However, the market's reception to AI-enhanced content remains uncertain. While there's potential for increased efficiency and novel creative approaches, there's also a risk of audience pushback if the use of AI becomes too apparent or is perceived as replacing human creativity.
This move could trigger a ripple effect across the industry, prompting other studios to explore similar partnerships. We may see a surge in AI-related investments and collaborations in the entertainment sector, potentially reshaping the industry's technological landscape and content creation processes in the coming years.
“Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities,” said Lionsgate Vice Chair Michael Burns. “Several of our filmmakers are already excited about its potential applications to their pre-production and post-production process. We view AI as a great tool for augmenting, enhancing and supplementing our current operations.”
“We’re committed to giving artists, creators and studios the best and most powerful tools to augment their workflows and enable new ways of bringing their stories to life. The history of art is the history of technology and these new models are part of our continuous efforts to build transformative mediums for artistic and creative expression. The best stories are yet to be told,” said Runway co-founder and CEO Cristóbal Valenzuela. “Lionsgate has an incredible creative team and a clear vision for how AI can help their work – we’re excited to help bring their ideas to life.”
About Lionsgate Studios
Lionsgate Studios (Nasdaq: LION) is one of the world's leading standalone, pure play, publicly-traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by Lionsgate's bold and entrepreneurial culture.
About Lionsgate
Lionsgate (NYSE: LGF.A, LGF.B) owns approximately
About Runway
Runway is an applied AI research company shaping the next era of art, entertainment and human creativity. The company conducts research in multi-modal AI systems, builds infrastructure to safely deploy models, and invents products and applications that leverage new techniques for multimedia content. To learn more visit runwayml.com/research and www.runwayml.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240918322724/en/
For media inquiries:
Peter D. Wilkes
Lionsgate
310-255-3726
pwilkes@lionsgate.com
Cole Garry
Runway
runway@sbscomms.com
Source: Runway
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