New landmark international study: 2-in-3 People Agree: Now Is The Time for Air Travel to Become Sustainable
A landmark international survey by Lilium N.V. (NASDAQ:LILM) reveals strong demand for sustainable air travel. 65% of 4,000 consumers across the US, UK, France, and Germany believe it's time for air travel to become sustainable. The study shows:
- 60% would try electric aviation
- 61% want to try eVTOL aircraft like the Lilium Jet
- 73% are concerned about traditional aviation's pollution
- 70% worry about aviation's role in climate change
Younger adults (18-34) in the US are 2.5 times more likely to prioritize sustainability in travel decisions compared to those 55+. Cost remains the top priority (54%), followed by comfort (46%) and convenience (39%). The survey also indicates that awareness of eVTOL aircraft correlates with higher enthusiasm for electric aviation's future.
Un'importante indagine internazionale condotta da Lilium N.V. (NASDAQ:LILM) rivela una forte richiesta per i viaggi aerei sostenibili. Il 65% di 4.000 consumatori negli Stati Uniti, Regno Unito, Francia e Germania crede sia giunto il momento che i viaggi aerei diventino sostenibili. Lo studio mostra:
- Il 60% è disposto a provare l'aviazione elettrica
- Il 61% vuole provare aerei eVTOL come il Lilium Jet
- Il 73% è preoccupato per l'inquinamento dell'aviazione tradizionale
- Il 70% è ansioso riguardo al ruolo dell'aviazione nel cambiamento climatico
I giovani adulti (18-34 anni) negli Stati Uniti sono 2,5 volte più propensi a dare priorità alla sostenibilità nelle decisioni di viaggio rispetto a quelli di età superiore ai 55 anni. Il costo rimane la priorità principale (54%), seguito dal comfort (46%) e dalla convenienza (39%). L'indagine indica inoltre che la consapevolezza riguardo agli aerei eVTOL è correlata a una maggiore entusiasmo per il futuro dell'aviazione elettrica.
Una importante encuesta internacional realizada por Lilium N.V. (NASDAQ:LILM) revela una fuerte demanda por viajes aéreos sostenibles. El 65% de 4.000 consumidores en EE. UU., Reino Unido, Francia y Alemania cree que es hora de que los viajes aéreos se hagan sostenibles. El estudio muestra:
- El 60% estaría dispuesto a probar la aviación eléctrica
- El 61% quiere experimentar con aeronaves eVTOL como el Lilium Jet
- El 73% está preocupado por la contaminación de la aviación tradicional
- El 70% se inquieta por el papel de la aviación en el cambio climático
Los jóvenes adultos (18-34 años) en EE. UU. son 2.5 veces más propensos a priorizar la sostenibilidad en las decisiones de viaje en comparación con los mayores de 55 años. El costo sigue siendo la prioridad principal (54%), seguido por el confort (46%) y la conveniencia (39%). La encuesta también indica que la conciencia sobre las aeronaves eVTOL se correlaciona con un mayor entusiasmo por el futuro de la aviación eléctrica.
Lilium N.V. (NASDAQ:LILM)가 실시한 중요한 국제 조사는 지속 가능한 항공 여행에 대한 강력한 수요를 드러냅니다. 4,000명의 소비자 중 65%가 미국, 영국, 프랑스, 독일에서 항공 여행이 지속 가능해질 때가 되었다고 믿고 있습니다. 연구 결과는 다음과 같습니다:
- 60%는 전기 항공을 시도할 의향이 있다
- 61%는 Lilium Jet과 같은 eVTOL 항공기를 시도해보고 싶어한다
- 73%는 전통 항공의 오염에 우려를 표명한다
- 70%는 항공이 기후 변화에 미치는 역할에 걱정하고 있다
미국의 젊은 성인(18-34세)은 55세 이상의 사람들보다 여행 결정에서 지속 가능성을 우선시할 가능성이 2.5배 더 높습니다. 비용은 여전히 최고 우선 순위(54%)이며, 그 다음은 편안함(46%)과 편리함(39%)입니다. 이 조사는 또한 eVTOL 항공기에 대한 인식이 전기 항공에 대한 높은 열망과 상관관계가 있음을 나타냅니다.
Une enquête internationale majeure menée par Lilium N.V. (NASDAQ:LILM) révèle une forte demande pour des voyages aériens durables. 65% de 4 000 consommateurs aux États-Unis, au Royaume-Uni, en France et en Allemagne pensent qu'il est temps que le transport aérien devienne durable. L'étude révèle :
- 60% seraient prêts à essayer l'aviation électrique
- 61% souhaitent essayer les aéronefs eVTOL comme le Lilium Jet
- 73% s'inquiètent de la pollution causée par l'aviation traditionnelle
- 70% s'inquiètent du rôle de l'aviation dans le changement climatique
Les jeunes adultes (18-34 ans) aux États-Unis sont 2,5 fois plus susceptibles de donner la priorité à la durabilité dans leurs décisions de voyage par rapport à ceux de plus de 55 ans. Le coût demeure la priorité numéro un (54%), suivi du confort (46%) et de la commodité (39%). L'enquête indique également qu'une plus grande sensibilisation aux aéronefs eVTOL est corrélée à un enthousiasme accru pour l'avenir de l'aviation électrique.
Eine bedeutende internationale Umfrage von Lilium N.V. (NASDAQ:LILM) zeigt eine starke Nachfrage nach nachhaltigem Flugreisen. 65% der 4.000 Verbraucher in den USA, Großbritannien, Frankreich und Deutschland sind der Meinung, dass es an der Zeit ist, dass Flugreisen nachhaltig werden. Die Studie zeigt:
- 60% würden elektrische Luftfahrt ausprobieren
- 61% möchten eVTOL-Flugzeuge wie den Lilium Jet ausprobieren
- 73% sind besorgt über die Verschmutzung durch herkömmliche Luftfahrt
- 70% machen sich Sorgen über die Rolle der Luftfahrt im Klimawandel
Junge Erwachsene (18-34 Jahre) in den USA sind 2,5-mal wahrscheinlicher bereit, Nachhaltigkeit in ihren Reiseentscheidungen zu priorisieren als Personen über 55. Kosten bleiben die höchste Priorität (54%), gefolgt von Komfort (46%) und Bequemlichkeit (39%). Die Umfrage zeigt auch, dass ein höheres Bewusstsein für eVTOL-Flugzeuge mit einer höheren Begeisterung für die Zukunft der elektrischen Luftfahrt korreliert.
- 65% of surveyed consumers support sustainable air travel
- 60% of respondents would try electric aviation
- 61% express interest in trying eVTOL aircraft like the Lilium Jet
- Lilium leads the eVTOL market with over 100 binding orders
- Younger adults (18-34) show stronger preference for sustainable travel options
- 73% of respondents are concerned about traditional aviation's pollution contribution
- 70% worry about aviation's role in climate change
- Cost remains the top priority for travelers, potentially challenging adoption of new technologies
Insights
The survey reveals strong consumer demand for sustainable air travel, with
The generational divide in travel priorities is noteworthy. In the US, younger adults (18-34) are 2.5 times more likely to prioritize sustainability in travel decisions compared to those 55+. This trend could reshape the aviation industry's long-term landscape, favoring companies like Lilium that focus on sustainable solutions.
However, cost remains the top priority for
The survey highlights a growing environmental consciousness among consumers, with
The strong interest in eVTOL aircraft (
Policymakers should note the regional variations in attitudes, with German respondents showing the highest concern (
Lilium's market position looks promising, with over 100 binding orders leading the eVTOL market. This suggests strong potential for revenue growth as the sustainable aviation sector develops. However, investors should note that widespread adoption depends on overcoming cost barriers, as
The generational shift towards sustainability-focused travel could create a long-term tailwind for Lilium and similar companies. This trend may attract ESG-focused investors and potentially lead to premium valuations for sustainable aviation firms.
Lilium's focus on Regional Air Mobility (RAM) aligns well with consumer preferences for exploring nearby regions (
- New research undertaken amongst 4,000 adults across the US, UK, France, and Germany reveals overwhelming concern over air travel’s impact on pollution and climate change
- Consumers say future of transport must be lower cost, more reliable and more sustainable
- Respondents across all countries look favorably on eVTOL aircraft
MUNICH, Aug. 07, 2024 (GLOBE NEWSWIRE) -- A landmark international survey has revealed the scale of pent up demand for clean aviation, with 65 per cent of consumers across the four countries calling for change.
In a unique poll of 4,000 people across the US, UK, France, and Germany, two-thirds (
The figures, unveiled by Lilium N.V. (NASDAQ:LILM), a leading electric aircraft manufacturer and pioneer in Regional Air Mobility (RAM), also reflect wide excitement about the prospect of new forms of transport.
Polled on a series of innovative travel methods,
The research also revealed widespread concern over the impact on traditional aviation –
Across all markets,
The survey also highlighted the shift we are likely to see as a more sustainably minded younger population continues to make up more of the travel decisions based on how sustainable it is. In the US, adults 18-34 are 2.5 times more likely to focus on sustainability than those aged 55+ when making travel decisions.
The figures have been released shortly after the aviation world gathered at Farnborough Air Show, where Lilium unveiled the full scale model of its Lilium Jet for the first time in the UK.
Travel Preferences
Respondents were also asked about the ways in which they would prefer to travel a journey of roughly 100 miles; while cars represented the most popular option, US respondents were most likely to opt for a flight as their second choice, choosing air travel over trains and other methods such as buses.
The most popular scenarios among consumers for these journeys included “getting around while on holiday” (
Across all territories, cost was regarded as the most important factor in making travel plans, with more than half (
However, this was closely followed by comfort (
Similarly, reflecting consumers’ ill-feeling towards traditional air travel, one-in-three (
eVTOL Awareness
The figures also reveal the importance of consumer awareness around new forms of transport.
Across all four countries,
This group was overwhelmingly more likely to agree that electric aviation is the future of air travel (
Similarly, these eVTOL evangelists were also the most likely to say that they could see themselves regularly switching from another mode of transportation (
Sebastien Borel, Chief Commercial Officer, Lilium, said: “In four critical markets, this survey shows that one thing is clear: people are ready for a new form of transport—one that’s more comfortable, convenient to access, and meets their concerns on the environment. These numbers underline why Lilium with more than 100 binding orders leads the eVTOL market. While customers are demanding more sustainable ways of travel – with cost, comfort and convenience being important for them, regional air mobility is the key market providing higher time saving and better cost per mile. Moreover, we learned from our findings that for those well versed with eVTOL’s potential, the excitement around electric aviation is even stronger. I believe that once our aircraft is in operations commercially, these numbers we have seen in this survey will increase.”
Klaus Roewe, Chief Executive Officer, Lilium, said: “The findings from this research should serve as a wake-up call for Europe and elsewhere to boost support for electric aviation. The demand and excitement for this new form of transport is clear, and the potential of electric aviation to contribute to solving the broader environmental issues and challenges in air transportation is significant. Aviation is at the heart of the global economy, whether it’s for tourism and travel or logistics—but equally, it’s responsible for around
The research surveyed a nationally representative audience of 4,000 adults across the US, the UK, France and Germany. It was conducted between 10th and 16th July 2024 by insight agency Opinium.
Contact information for media:
Christine Pierk
Communications Manager
+49 151 53919945
press@lilium.com
Contact information for investors:
Rama Bondada
Vice President, Investor Relations
investors@lilium.com
About Lilium
Lilium (NASDAQ: LILM) is creating a sustainable and accessible mode of high-speed, regional transportation for people and goods. Using the Lilium Jet, an all-electric vertical take-off and landing jet, designed to offer leading capacity, low noise, and high performance with zero operating emissions, Lilium is accelerating the decarbonization of air travel. Working with aerospace, technology, and infrastructure leaders, and with announced sales and indications of interest in Europe, the United States, China, Brazil, the UK, the United Arab Emirates, and the Kingdom of Saudi Arabia, Lilium’s 1,000+ strong team includes approximately 500 aerospace engineers and a leadership team responsible for delivering some of the most successful aircraft in aviation history. Founded in 2015, Lilium’s headquarters and manufacturing facilities are in Munich, Germany, with teams based across Europe and the U.S. To learn more, visit www.lilium.com.
Lilium Forward Looking Statements
This press release contains certain forward‐looking statements within the meaning of the U.S. federal securities laws, including, but not limited to, statements regarding: (i) Lilium N.V.’s and its subsidiaries (collectively, the “Lilium Group”) proposed business and business model; (ii) the markets and industry in which the Lilium Group operates or intends to operate; (iii) the Lilium Group’s progress towards type certification (and type certificate validation) of its Lilium Jet with EASA and the FAA; and (iv) the results of, and future plans related to, the Lilium Group’s survey as described herein. These forward‐looking statements generally are identified by the words “anticipate,” “believe,” “could,” “expect,” “estimate,” “future,” “intend,” “may,” “on track,” “plan,” “project,” “should,” “strategy,” “will,” “would” and similar expressions. Forward‐looking statements are predictions, projections, and other statements about future events that are based on management’s current expectations with respect to future events and are based on assumptions and are subject to risk and uncertainties that are subject to change at any time. Actual events or results may differ materially from those contained in the forward‐looking statements. Factors that could cause actual future events to differ materially from the forward‐looking statements in this press release include those risks and uncertainties discussed in Lilium’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including in the section titled “Risk Factors” in our Annual Report on Form 20‐F for the year ended December 31, 2023, on file with the SEC, and similarly titled sections in Lilium’s other SEC filings, all of which are available at www.sec.gov. Forward‐looking statements speak only as of the date they are made. You are cautioned not to put undue reliance on forward‐looking statements, and Lilium assumes no obligation to, and does not intend to, update, or revise these forward‐looking statements, whether as a result of new information, future events or otherwise.
FAQ
What percentage of surveyed consumers believe it's time for air travel to become sustainable?
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What percentage of surveyed consumers would try electric aviation?
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