Liberty Latin America Appoints Rocío Lorenzo as Chief Customer Officer

Rhea-AI Summary

Liberty Latin America announced the appointment of Rocío Lorenzo as Senior Vice President and Chief Customer Officer effective August. Previously at BCG, she led the Telecommunications practice and was recognized as a top female business leader. CEO Balan Nair expressed confidence in her ability to enhance customer experience and drive operational excellence. Lorenzo will relocate to Panama to oversee customer experience teams, focusing on digital services, customer care, and commercial programming, aiming to strengthen the company’s position in the region.

Positive

• Appointment of Rocío Lorenzo is expected to improve customer experience.
• Lorenzo's extensive background in telecommunications and media may drive growth and operational excellence.

Negative

• Concerns about continuity in leadership as Lorenzo transitions into her new role.

Liberty Latin America Ltd. (“Liberty Latin America” or the “Company”) (NASDAQ: LILA and LILAK, OTC Link: LILAB) announced today that Rocío Lorenzo will join the company as Senior Vice President and Chief Customer Officer, starting in August. Ms. Lorenzo was most recently a Partner and Managing Director at Boston Consulting Group (BCG) where she led the firm’s Telecommunications practice. Before joining BCG, Rocío worked for Siemens AG as a consultant. And in 2015, Rocío was named as a Top 25 female business leader by Handelsblatt, HuffPost, and Edition F.

Rocío Lorenzo, Senior Vice President and Chief Customer Officer, Liberty Latin America (Photo: Business Wire)

Balan Nair, CEO of Liberty Latin America, said, “I am so happy to have Rocío join our team. With her significant experience working in telecommunications and media, advising large companies on strategy development, and creating growth programs in marketing and sales, she will undoubtedly help us improve our customer experience and enhance the value we provide. Rocío shares our ambitions and commitment to growth, innovation, and operational excellence. And equally important, she fits our culture.”

Ms. Lorenzo will relocate to Liberty Latin America’s Operations Center in Panama where she will lead the company’s customer experience teams, including: Digital, Customer Care, and Commercial Programming.

Rocío Lorenzo commented, “I am excited to join Liberty Latin America. It’s a great company with a strong culture, and there is a huge opportunity in the region to differentiate ourselves on the connectivity, access, and service we provide to our customers. I look forward to working with Balan and the entire team on this journey.”

ABOUT LIBERTY LATIN AMERICA

Liberty Latin America is a leading communications company operating in over 20 countries across Latin America and the Caribbean under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, UTS and Cabletica. The communications and entertainment services that we offer to our residential and business customers in the region include digital video, broadband internet, telephony and mobile services. Our business products and services include enterprise-grade connectivity, data center, hosting and managed solutions, as well as information technology solutions with customers ranging from small and medium enterprises to international companies and governmental agencies. In addition, Liberty Latin America operates a sub-sea and terrestrial fiber optic cable network that connects over 40 markets in the region.

Liberty Latin America has three separate classes of common shares, which are traded on the NASDAQ Global Select Market under the symbols “LILA” (Class A) and “LILAK” (Class C), and on the OTC link under the symbol “LILAB” (Class B).

For more information, please visit www.lla.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210503005423/en/

FAQ

What is the role of Rocío Lorenzo at Liberty Latin America?

Rocío Lorenzo will serve as Senior Vice President and Chief Customer Officer, focusing on enhancing customer experience.

When does Rocío Lorenzo start her position at Liberty Latin America?

She will begin her role in August.

What experience does Rocío Lorenzo bring to Liberty Latin America?

She has significant experience in telecommunications and media, previously leading BCG's Telecommunications practice.

Where will Rocío Lorenzo be based?

She will relocate to Liberty Latin America's Operations Center in Panama.

What impact is Rocío Lorenzo expected to have on Liberty Latin America?

Her appointment is expected to enhance customer experience and operational effectiveness.