Life360 Adds a Touch of Kawaii With Tile X Hello Kitty®, a Limited-Edition Collection in Partnership With Sanrio
Life360 (NASDAQ: LIF) has announced a -edition collaboration with Sanrio, launching the Tile x Hello Kitty® collection of Bluetooth trackers. The collection, available from March 20, 2025, features specially designed Tile Mate and Tile Slim devices.
The lineup includes a white Tile Mate priced at $24.99 and a Pink Starter Pack at $49.99 combining both Mate and Slim variants. These devices offer a 350-foot range, 3-year battery life, and enhanced features including SOS functionality, extended Bluetooth range, and anti-theft capabilities.
This partnership represents a strategic move for Life360, which currently serves approximately 70 million monthly active users across 150+ countries, with its app being used by 1 in 8 smartphone users in the US. The trackers are compatible with both Android™ and Apple® devices.
Life360 (NASDAQ: LIF) ha annunciato una collaborazione in edizione limitata con Sanrio, lanciando la collezione Tile x Hello Kitty® di tracker Bluetooth. La collezione, disponibile dal 20 marzo 2025, presenta dispositivi Tile Mate e Tile Slim appositamente progettati.
La gamma include un Tile Mate bianco al prezzo di 24,99 $ e un Pink Starter Pack a 49,99 $, che combina entrambe le varianti Mate e Slim. Questi dispositivi offrono un raggio d'azione di 350 piedi, una durata della batteria di 3 anni e funzionalità avanzate tra cui SOS, raggio Bluetooth esteso e capacità anti-furto.
Questa partnership rappresenta una mossa strategica per Life360, che attualmente serve circa 70 milioni di utenti attivi mensili in oltre 150 paesi, con la sua app utilizzata da 1 utente su 8 di smartphone negli Stati Uniti. I tracker sono compatibili con dispositivi Android™ e Apple®.
Life360 (NASDAQ: LIF) ha anunciado una colaboración de edición limitada con Sanrio, lanzando la colección Tile x Hello Kitty® de rastreadores Bluetooth. La colección, disponible desde el 20 de marzo de 2025, cuenta con dispositivos Tile Mate y Tile Slim diseñados especialmente.
La línea incluye un Tile Mate blanco con un precio de 24,99 $ y un Paquete Inicial Rosa a 49,99 $, que combina las variantes Mate y Slim. Estos dispositivos ofrecen un rango de 350 pies, una duración de batería de 3 años y características mejoradas que incluyen funcionalidad SOS, rango Bluetooth extendido y capacidades antirrobo.
Esta asociación representa un movimiento estratégico para Life360, que actualmente atiende a aproximadamente 70 millones de usuarios activos mensuales en más de 150 países, con su aplicación utilizada por 1 de cada 8 usuarios de teléfonos inteligentes en EE. UU. Los rastreadores son compatibles con dispositivos Android™ y Apple®.
Life360 (NASDAQ: LIF)는 Sanrio와의 한정판 협업을 발표하며 Tile x Hello Kitty® 블루투스 추적기 컬렉션을 출시합니다. 이 컬렉션은 2025년 3월 20일부터 제공되며, 특별히 디자인된 Tile Mate 및 Tile Slim 장치가 포함되어 있습니다.
라인업에는 24.99달러의 흰색 Tile Mate와 49.99달러의 핑크 스타터 팩이 포함되어 있으며, Mate와 Slim 변형이 결합되어 있습니다. 이 장치들은 350피트의 범위, 3년의 배터리 수명 및 SOS 기능, 확장된 블루투스 범위, 도난 방지 기능을 포함한 향상된 기능을 제공합니다.
이번 파트너십은 현재 150개국 이상에서 약 7000만 명의 월간 활성 사용자를 보유하고 있는 Life360의 전략적 움직임을 나타냅니다. 이 앱은 미국의 스마트폰 사용자 8명 중 1명이 사용하고 있습니다. 이 추적기는 Android™와 Apple® 장치 모두와 호환됩니다.
Life360 (NASDAQ: LIF) a annoncé une collaboration en édition limitée avec Sanrio, lançant la collection Tile x Hello Kitty® de trackers Bluetooth. La collection, disponible à partir du 20 mars 2025, comprend des dispositifs Tile Mate et Tile Slim spécialement conçus.
La gamme comprend un Tile Mate blanc au prix de 24,99 $ et un Pack de Démarrage Rose à 49,99 $, combinant les deux variantes Mate et Slim. Ces dispositifs offrent une portée de 350 pieds, une durée de vie de la batterie de 3 ans et des fonctionnalités améliorées, y compris la fonctionnalité SOS, une portée Bluetooth étendue et des capacités anti-vol.
Ce partenariat représente un mouvement stratégique pour Life360, qui sert actuellement environ 70 millions d'utilisateurs actifs mensuels dans plus de 150 pays, avec son application utilisée par 1 utilisateur de smartphone sur 8 aux États-Unis. Les trackers sont compatibles avec les appareils Android™ et Apple®.
Life360 (NASDAQ: LIF) hat eine limitierte Zusammenarbeit mit Sanrio angekündigt und die Tile x Hello Kitty® Kollektion von Bluetooth-Trackern lanciert. Die Kollektion, die ab dem 20. März 2025 erhältlich ist, umfasst speziell gestaltete Tile Mate und Tile Slim Geräte.
Das Sortiment beinhaltet einen weißen Tile Mate zum Preis von 24,99 $ und ein Pink Starter Pack für 49,99 $, das beide Varianten Mate und Slim kombiniert. Diese Geräte bieten eine Reichweite von 350 Fuß, eine Batterielebensdauer von 3 Jahren und verbesserte Funktionen wie SOS-Funktionalität, erweiterte Bluetooth-Reichweite und Diebstahlschutz.
Diese Partnerschaft stellt einen strategischen Schritt für Life360 dar, das derzeit etwa 70 Millionen monatlich aktive Nutzer in über 150 Ländern bedient, wobei die App von 1 von 8 Smartphone-Nutzern in den USA verwendet wird. Die Tracker sind mit Android™ und Apple® Geräten kompatibel.
- Strong market penetration with 1 in 8 US smartphone users
- Large global user base of 70 million monthly active users
- Product line expansion through strategic partnership with popular brand
- New revenue stream through -edition premium products
- None.
Hello Kitty® Adds Her Supercute Charm to a Specially Designed Lineup of Bluetooth Trackers, Tile Mate and Tile Slim, Available Starting March 20
SAN FRANCISCO, March 20, 2025 (GLOBE NEWSWIRE) -- Get ready to track your treasures with a touch of kawaii magic! Life360, the family connection and safety app utilized by 1 in 8 smartphone users in the US, today announced a partnership with the global lifestyle brand and home to Hello Kitty®, Sanrio®, to reveal Tile x Hello Kitty®, an exclusive line of Bluetooth trackers. Featuring a variety of trend-right designs for both the Tile Mate and Tile Slim, the limited-edition collection can be purchased directly from Tile.com.
“At Life360, we’re always seeking fun ways to provide unexpected delight to our customers,” said Mike Zeman, Chief Marketing Officer at Life360. “Partnering with Sanrio and the iconic Hello Kitty brand to create this limited-edition Tile offers a nostalgic yet practical solution for staying connected to the things that matter most. This collaboration marks a significant milestone— bringing together safety and a pop culture icon like Hello Kitty® that lets customers of all ages express their personalities in a unique and fun way. We hope families, friends, and Hello Kitty fans alike will enjoy this collection to keep track of their most cherished belongings.”
Featuring two exclusive designs to help families stay effortlessly organized, the product line is dedicated to providing peace of mind in everyday life while protecting special belongings through advanced location-sharing features.
Ready to use right out of the box with no additional accessories required, the special collection features:
- Tile x Hello Kitty® Tile Mate (White) (
$24.99) : Available in timeless white, the new Tile Mate is a must-have for devoted Hello Kitty fans. With a 350-foot range, 3-year battery, and a built-in key ring, the Mate is perfect for keeping track of everyday essentials like keys, water bottles, backpacks, lunch boxes, and purses. - Tile x Hello Kitty® Tile Starter Pack (Mate Pink & Slim Pink) (
$49.99) : For those who adore bold colors and Hello Kitty’s irresistible charm, the Tile Starter Pack includes a Tile Mate and Tile Slim showcasing her signature pink design. As Tile’s thinnest tracker, the Slim slides easily into wallets, passport holders, luggage, and more. With a 350-foot range and a reliable three-year battery life, The Mate and Slim combo are the ideal companions for keeping your essentials secure.
This limited-edition collaboration brings a playful touch to Tile’s upgraded Bluetooth tracker lineup, launched in September 2024. The Tile x Hello Kitty® collection seamlessly blends style and functionality, enhancing the tracker’s existing chic colorways and advanced features to make everyday life a little easier. The multi-function button on Tile devices extends Life360’s SOS feature integration which families can enjoy an extra layer of security. The trackers also boast an extended Bluetooth range, a louder ring for faster locating, and anti-theft features that make it harder for thieves to disable your device—helping you recover your valuables with ease.
The Tile app is compatible with both Android™ and Apple® devices so everyone can find their stuff. For more information on Tile x Hello Kitty and Tile’s latest initiatives, visit Facebook, Instagram, Twitter/X, YouTube, and Tile.com.
ABOUT LIFE360 AND TILE
Life360, a family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 70 million monthly active users (MAU), as of June 2024, across more than 150 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit life360.com. (NASDAQ: LIF) (ASX: 360)
ABOUT SANRIO
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
MEDIA CONTACTS:
DKC, on behalf of Life360/Tile
life360@dkcnews.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/07e90c56-590b-4e71-91b7-f324bd29c155
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