Ovia Health Expands Women's Health Offerings with Comprehensive Postpartum Experience

Rhea-AI Summary

Ovia Health by Labcorp has announced the expansion of its women's health solutions with a new Postpartum Experience program. This 12-month digital solution, available from October 2024, is designed to help women manage various aspects of the postpartum period. Key features include:

1. Personalized Recovery Modes tailored to delivery type and complications
2. Symptom Tracking and Critical Alerts for monitoring risk factors
3. Mental Health Support with screening tools and health programs

The program aims to address the gap in postpartum care, as many women do not attend even one postpartum appointment due to various barriers. Ovia's solution aligns with ACOG's recommendation for ongoing postpartum care and supports women in managing potential complications and conditions that can have life-long implications.

Positive

• Launch of a comprehensive 12-month Postpartum Experience program
• Expansion of Ovia Health's women's health solutions portfolio
• Addressing a significant gap in postpartum care
• Alignment with ACOG recommendations for ongoing postpartum care
• Potential for improved patient outcomes and reduced healthcare costs

Negative

• None.

Insights

Women's Health Expert

Ovia Health's new Postpartum Experience marks a significant advancement in digital women's health solutions. This 12-month program addresses a critical gap in postpartum care, aligning with ACOG's recommendations for ongoing support. The app's personalized approach, including tailored recovery modes and symptom tracking, could potentially improve postpartum health outcomes and reduce complications.

The integration of mental health support is particularly noteworthy, as postpartum depression affects up to 15% of new mothers. By offering screening tools and data tracking, Ovia's solution may help identify at-risk women earlier, facilitating timely interventions. However, it's important to note that while digital tools can enhance care, they should complement, not replace, in-person medical consultations.

Digital Health Analyst

Ovia Health's Postpartum Experience represents a strategic move in the competitive digital health landscape. By offering a comprehensive, year-long program, Ovia is positioning itself as a leader in women's health tech. The October 2024 launch gives the company time to refine the product and build anticipation.

The app's features, particularly the personalized recovery modes and critical alerts, leverage data-driven insights to provide value-added services. This could potentially increase user engagement and retention. For employers and health plans, offering such a comprehensive solution could lead to reduced healthcare costs and improved employee wellness. However, success will depend on user adoption rates and the app's ability to demonstrate measurable health outcomes.

New solution is the first holistic program available in a digital app to help women manage the postpartum period

BOSTON, Sept. 18, 2024 /PRNewswire/ -- Ovia Health by Labcorp (Ovia) today announced the expansion of its women's health solutions to include a personalized, comprehensive Postpartum Experience – a 12-month program designed to help women manage multiple aspects of the postpartum period through personalized recovery modes, symptom tracking and alerts, and mental health support.

For employers or health plans interested in offering Ovia as a benefit, for more information about the new Postpartum Experience, or to download Ovia's app, visit OviaHealth.com. 

The American College of Obstetricians and Gynecologists (ACOG) recommends postpartum care be treated as an ongoing process rather than a single doctor's visit. However, estimates suggest that a significant number of women do not attend even one postpartum appointment, in part due to access barriers like lack of health insurance, transportation and childcare.

"The postpartum period is a precarious time for women in the United States. Current standards of care provide insufficient support for women who may be suffering from postpartum complications such as high blood pressure, depression, infection, or pregnancy-associated conditions such as preeclampsia or gestational diabetes, all of which can have life-long implications," said Dr. Leslie Saltzman, Ovia's chief medical officer. "Ovia's Postpartum Experience is the first personalized, digital program designed to help new mothers manage the postpartum period by offering tools, resources and reminders to support their health journeys."

The Postpartum Experience will be available to Ovia Health Plan and Employer members via the Ovia app beginning in October 2024. Key features and functionalities include: 

• Personalized Recovery Modes: Tools and resources that are tailored to each user's delivery type (e.g., vaginal delivery, c-section, VBAC), delivery complications, number of weeks/months postpartum and pregnancy risk factors to support women as they progress through pregnancy to postnatal recovery.
• Symptom Tracking and Critical Alerts: Daily logs that allow users to track symptoms and monitor risk factors for common conditions such as pelvic floor dysfunction or hypertensive disorders. In-app notifications help indicate a symptom, mood or health need that should be discussed with a care provider, such as shortness of breath or heavy bleeding.
• Mental Health Support: Screening tools, data-tracking and health programs that are designed to address the social and emotional aspects of the postpartum period, such as postpartum depression, peri/postnatal anxiety, returning to work and financial health.

The Postpartum Experience further expands Ovia and Labcorp's position as a leading, go-to source for women's health insights, offering new capabilities for personalized care experiences, fostering better dialogue between physicians and their patients, and empowering women to take control of their health.

About Ovia Health
Ovia Health by Labcorp is a leading digital platform dedicated to supporting the full spectrum of women's health from preconception through menopause. The platform's wide range of solutions includes 50+ clinical programs that aim to improve health outcomes, prevent unnecessary healthcare costs, and increase retention and return to work. Ovia Health by Labcorp is the only women's and family health solution clinically proven to effectively identify and intervene with high-risk conditions and has supported millions of women in their health and parenthood journeys since 2012.

About Labcorp
Labcorp (NYSE: LH) is a global leader of innovative and comprehensive laboratory services that helps doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. The company's more than 67,000 employees serve clients in approximately 100 countries, provided support for 84% of the new drugs and therapeutic products approved in 2023 by the FDA, and performed more than 600 million tests for patients around the world. Learn more about us at www.labcorp.com.

 

 

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SOURCE Ovia Health

FAQ

When will Ovia Health's new Postpartum Experience program be available?

Ovia Health's new Postpartum Experience program will be available to Ovia Health Plan and Employer members via the Ovia app beginning in October 2024.

What are the key features of Ovia Health's Postpartum Experience program?

The key features of Ovia Health's Postpartum Experience program include Personalized Recovery Modes, Symptom Tracking and Critical Alerts, and Mental Health Support.

How long does Ovia Health's Postpartum Experience program last?

Ovia Health's Postpartum Experience is a 12-month program designed to help women manage multiple aspects of the postpartum period.

How does Ovia Health's Postpartum Experience program address postpartum care challenges?

The program addresses postpartum care challenges by offering personalized digital tools, resources, and reminders to support women's health journeys, helping to overcome barriers like lack of health insurance, transportation, and childcare that often prevent women from attending postpartum appointments.